RightBlogger’s AI Press Release Generator turns a product name and a short description into a full press release draft you can edit, copy or download as a Word file.
An AI press release generator writes the first draft of a news announcement from the details you give it. You supply the facts (what’s new, when, where, and who journalists should contact), and the AI arranges them into press release structure and wording.
When a detail is missing, the generator is instructed to leave a bracketed placeholder such as [LOCATION] or [DATE] instead of making one up. That way you can see exactly what still needs filling in before the release goes out.
How to use the Press Release Generator
Step 1. Enter the product name
Type the name of the product or service you’re announcing, exactly as it should appear in print.
Step 2. Describe the product and the news
Explain what it is, who it’s for, what’s new, and when and where it’s available. Every fact you include here is one less placeholder in the draft.
Step 3. Add instructions (optional)
Use Additional Instructions for anything that isn’t product description: the release date and city, a quote you’ve already approved, your company’s “About” paragraph, or the media contact details.
Step 4. Choose a tone and language
Pick a Tone & Writing Style and the language the release should be written in.
Step 5. Adjust advanced settings, then click Generate
Open the advanced settings to set the point of view, target audience or creativity, then click Generate. The release appears on the page as it’s written, formatted in Markdown.
Click Copy to grab it, or use the arrow next to Copy to download a .docx file or copy it as Markdown, HTML or plain text.
What each setting does
Product Name
Required, up to 500 characters. The generator frames your announcement as a product release. For other news, such as an event, a new hire or a partnership, put its name here and say what kind of announcement it is in the description or instructions.
Product Description
Required, up to 20,000 characters, so you can paste in a product page, a launch brief or your internal notes. The AI only knows what you put here and in the instructions field, so include specifics like price, availability and key features.
Additional Instructions
Optional, up to 50,000 characters. Use it for facts and requests the description doesn’t cover: “Dateline is Austin, Texas, June 3,” “Use this quote from our founder,” or “Keep it under 400 words.” Our guide to the Additional Instructions field has more examples.
Tone & Writing Style
Choose Default or one of 16 presets. Professional, Formal and Editorial / Journalistic suit most releases. You can also write in your own saved voice with MyTone.
Language
Write the release in any of 100+ languages, including US, UK, Australian and Canadian English. Your inputs can be in a different language from the output.
Point of View
An advanced setting with five options: Automatic, First Person (I), First Person Plural (We), Second Person (You) and Third Person (They). Press releases are traditionally written in the third person, with “I” and “we” reserved for quotes, so Third Person is the safe choice if Automatic drifts.
Target Audience
An advanced, optional description of who will read the release, for example “trade reporters who cover pet products” or “local news desks in Ohio.” The AI uses it to pitch the wording at those readers.
Creativity
A slider from Least creative to Most creative, with the middle as the default. Lower settings give more predictable wording, which suits a format built on plain facts.
Anatomy of a press release: what the AI drafts and what you supply
Most press releases follow the same order, so editors can find the news fast. This table maps each standard part to what the generator can write from your inputs and what only you can provide.
| Part | What it is | What the generator does | What you supply |
|---|---|---|---|
| Headline | One line stating the news, sometimes with a subheadline | Drafts it from your name and description | A check that it says what’s actually new |
| Dateline | City and release date at the start of the first paragraph | Leaves [LOCATION] and [DATE] placeholders if you don’t give them | Your city and release date |
| Lead | The first paragraph: who, what, when, where and why | Writes it from your description | The launch date, availability and other facts it depends on |
| Body | Details, features, context and availability | Expands on your description | Specs, pricing and any figures, each one verified |
| Quote | A statement from a named person at the company | Can write a draft quote | A real person’s name and title, and their approval of the wording |
| Boilerplate | A standard “About [Company]” paragraph near the end | Can draft one from your description | Your approved company description |
| Media contact | Name, email and phone number for journalists | Leaves placeholders unless you provide them | Real contact details |
If you don’t have boilerplate yet, the Mission Statement Generator is a good starting point for that “About” paragraph.
Before you send it
- Search the draft for “[” and replace every placeholder.
- Check every name, date, price and number against your own source. The AI only knows what you typed.
- Send any drafted quote to the person it’s attributed to for approval, or replace it with their own words.
- Cut superlatives you can’t back up, such as “first” or “leading.”
- Swap in your standard boilerplate and media contact block.
AI Press Release Generator FAQs
Is the press release generator free?
You need a RightBlogger account to generate a release, and signing up is free. The pricing page shows what each plan includes.
Will the AI make up facts or quotes?
It’s told to use placeholders for details it doesn’t have, which cuts down on invented dates and locations. It can still write a quote and phrase claims on its own, so treat the output as a draft and verify everything before it’s published.
Can I write a press release for something that isn’t a product?
Yes. Enter the event, hire or partnership as the product name, describe it, and add a line like “This announces a new partnership, not a product” in Additional Instructions.
Does RightBlogger send the release to journalists?
No. The generator writes the draft only. You send it yourself by email or through a press release distribution service.
What if I only have a feature list?
Turn it into reader-facing benefits first with the Feature Benefit Outcome Generator, then paste the result into Product Description. A release built on what the product does for people is easier for a reporter to use than a list of specs.