Build Custom AI Tools with Tool Studio

Describe a tool your readers need, like a generator or planner, and Tool Studio builds it. Embed it on your blog with one snippet or our WordPress block, and collect emails from the visitors who use it.

What You Get

Useful Tools for Readers, Signups for You

Readers get a tool that solves a real problem on your site, and you get an optional way to collect their email.

  • Custom AI tools

    Generators, planners, recommenders, and checklists for your niche. Describe the tool and Tool Studio writes the form and the prompt.

  • Email capture

    Add an email signup or your own call to action to any tool, and optionally blur results until visitors complete it.

  • Usage analytics

    See how often each tool ran over the last 30 days, so you know which ones to build on.

What You Get screenshot

How It Works

From Idea to Embedded Tool

Pick an idea, match it to your site, and paste it into any page.

  • Start from an idea

    Tool Studio suggests tool ideas based on your interests, or you describe your own from scratch.

  • Match your site

    Set colors, buttons, layout, and light or dark mode. Paid plans can hide the RightBlogger badge and add custom CSS.

  • Embed it

    Paste one snippet on any page, or use the RightBlogger Tool block in our WordPress plugin and skip the code.

How It Works screenshot
Steven A.

Steven A.

Guitarist & Lifelong Musician, stringshock.com

"I use Tool Studio to create fun, interactive AI tools for my audience. One lives in my sidebar, others are woven right into my content. Readers get something genuinely useful and engaging, and I get better retention and SEO. The 30-day analytics show me exactly how each tool is performing. Nothing else lets me build something like this without code."

Built by Practitioners

Built by Bloggers for Bloggers

Tool Studio is built by RightBlogger's co-founders, Andy and Ryan, both longtime bloggers.

Ryan Robinson

Ryan Robinson

Co-Founder, Marketing

Ryan has spent 10+ years building blogs that rank, attract loyal readers, and turn SEO traffic into revenue.

Visit ryrob.com
Andy Feliciotti

Andy Feliciotti

Co-Founder, Product

Andy is the developer behind Tool Studio, focused on tools that are easy to embed and work on real websites.

Visit ihitthebutton.com

Frequently Asked Questions

Can't find an answer? Contact us.

What is RightBlogger Tool Studio and how does it actually work?

Tool Studio builds interactive AI tools that you embed on your own site. Describe the tool you want, and it writes the input fields and the prompt. Adjust the fields, behavior, and look, test it in preview, then copy the embed code onto your page.

What kinds of tools should I build first?

Build one for a narrow question your audience asks all the time. Generators, planners, recommenders, and checklists tied to your niche work well because they give a useful result right away. Our guide to tool lead magnets has examples.

Can I use Tool Studio as a lead magnet to grow my email list?

Yes. Set the call to action to Email Capture and the tool asks visitors to subscribe alongside their result. Email capture is optional: you can use a custom call to action or none. If the result is worth trading an email for, turn on Require CTA to View Results, which blurs the result until the visitor subscribes.

How do I embed a Tool Studio tool on WordPress or my website?

Copy your tool's embed code and paste it where you want the tool to appear. On WordPress you can skip the code: install our free WordPress plugin, add the RightBlogger Tool block, and pick your tool from a dropdown. For search traffic, surround the tool with supporting content like a short intro, how-to steps, and FAQs.

How many tools can I run, and how do I know if they are working?

Solo includes 5 tools, Pro 15, and Agency 50. The Free plan can build up to 3 tools and use them inside RightBlogger, but embedding them on your site needs a paid plan. Each tool has an Analytics tab with its usage over the last 30 days. Compare plans.

Build AI Tools That Engage Your Audience

Every current paid plan can embed Tool Studio tools on your site, with more tools on larger plans.

Solo

For bloggers with one site

$59$49
/mo

$588/yr billed annually

Save $120/yr
  • 1 site included
  • 30 SEO reports per month
7-day free trial · $0 due today · Cancel anytime
Best for 2 to 3 sites

Pro

For bloggers with multiple sites

$89$69
/mo

$23 per site

$828/yr billed annually

Save $240/yr
  • Everything in Solo, plus:
  • 3 sites included, $20/mo per extra site
  • 3 team seats
  • 90 SEO reports per month
  • Premium courses included
7-day free trial · $0 due today · Cancel anytime

Agency

For agencies managing client sites

$299$199
/mo

$19.90 per site

$2,388/yr billed annually

Save $1,200/yr
  • Everything in Pro, plus:
  • 10 sites included, $20/mo per extra site
  • Site Agent daily audits
  • 5 team seats
  • 300 SEO reports per month
7-day free trial · $0 due today · Cancel anytime

Not ready for a trial? Create a free account and use the tools with 2,000 free words every month. No credit card required.