NEW RightBlogger Tool Studio: Embeddable AI Tools & Lead Magnets

What if you could create your own free tools that live directly on your website… giving you the ability to drive more SEO traffic, grow your email list, engage your audience in unique ways, and serve as your best new lead magnets… all at the same time? Well, do we have something special for you today.

🌟 Introducing RightBlogger Tool Studio: The easiest way for you to create embeddable tools that’ll drive more traffic & generate more leads from your website. Peep our announcement video for everything you need to know:

📺 Join us LIVE on Tuesday, March 11th @ 12:00pm ET: Andy & I are teaching the fundamentals of tool SEO, a strategy that brings us 1 million+ visitors to our websites each month. We’ll also show you how to create custom embeddable AI tools for your website, using Tool Studio. RSVP right here on YouTube 📺

Embeddable free tools are a huge disruptor for blogs and websites of all kinds. If you want more SEO traffic and more engaged subscribers for your email list, this is a mindblowingly powerful new marketing strategy to add to your arsenal.

Building tools used to be very technically complex. Not no mo. Now, making your own embeddable tools is super easy with the help of RightBlogger Tool Studio. Wanna ask questions or give us feedback? Join our Discord community.

In the last 30 days alone, the free tools on just my blog were visited & used 883,185+ times… resulting in 1000s of new email subscribers and 100s of new customers for my businesses—all while delivering fun, useful experiences for my readers.

With free tools… you win. Your audience wins. The world wins. And beyond just the traffic & email signups, the free tools on my blog have attracted 100s of the best (free) high quality backlinks my blog’s ever received.

Here are the quick highlights of RightBlogger’s Tool Studio:

• What is Tool Studio? An easy way for you to quickly describe any tool you want to make for your website, customize the options, get an embed code, and go live with the free tool on your site in a matter of minutes.
• What can free tools do for my website? This is your way to drive SEO traffic to useful niche tools that educate & entertain your audience—creating opportunities to grow your email list with highly targeted visitors. Any problem your audience has, that can be solved with a free tool is an opportunity for you. The free tools you’ll quickly build inside Tool Studio & embed across your website, have the potential to directly grow your business. They’re also fantastic at attracting high authority backlinks.
• Who can create free tools inside Tool Studio? This premium feature is available only for RightBlogger Pro subscribers ($24.99/mo billed annually) and up. If it looks fun to you, come take it for a spin—you’ll love it.
• How many free tools can I create? You’ll be able to create 3 active embeddable tools on the RightBlogger Pro plan. The Studio Pro and Studio Business plans unlock up to 10 tools and up to 25 tools, respectively. You can peep the details on pricing for those plans right here.

One of the best parts about free tools? People spend way more time using them than just reading blog posts or watching videos. Interactive content gives them instant value. Plus, you’ll get more traffic and leads to grow your business.

Wanna ask questions or give us direct feedback? Join our Discord community.

How to Make Embeddable AI Tools with Tool Studio: Step-by-Step Guide

Once you’re subscribed to the RightBlogger Pro plan and up, you’ll get the keys to open Tool Studio. Once you’re in, it’ll look like this (minus the tools you see here inside my account):

You’ll find Tool Studio in the left-hand tool menu, or you can always hit the search bar at the top of RightBlogger and type in ‘tool studio.’ Now, you’re in.

Step 1: Creating an Embeddable AI Tool

Click the “Add New Tool” button to begin making your first embeddable tool.

Don’t worry… we handle all the complex stuff for you. Next, you’ll wanna describe the tool you envision, with as much detail as possible.

Want an assist coming up with the right tool idea? We got you covered.

Tool Idea Generator: Get Embeddable Tool Ideas

Create custom embeddable tool ideas based on your topic and target audience.

---

Still not sure which tool idea is right to hit the ground running with? Fear not.

You can start the creation process by generating example tool ideas that are related to the topics you’ve already created content about inside RightBlogger by clicking the ‘Generate New Example’ button right here (if you don’t like the first suggestion):

If you like an example tool idea, just click ‘Use Idea’ to pull that tool prompt over to the ‘Tool Details’ area where you’ll be able to make tweaks & customizations to it based on any preferences you have. Or you can start from scratch if you’ve got a vision.

Part of the fun in making your own embeddable tools is, well… having fun with the process, so if your first crack at a tool doesn’t nail your vision—head back to the drawing board with changes based on your first test.

👋 Important Note: If you don’t like a tool you just made, you’ll need to delete it and add a new tool if you’re going to take another pass at dialing it in. We’re working on a way to make edits to all the behind-the-scenes details, but for now, it’s a good idea to copy the prompt you use for making a tool & store that somewhere like ShareText (or in a note on your phone) in case you wanna refer back to it for adjustments.

Here are a few pointers for describing a tool that’ll help nail your vision:

• Details Matter: In plain speak, tell Tool Studio exactly what you want your tool to do. Be as specific as possible, aiming for at least around 2-3 sentences explaining the vision you have.
• Input and Output: On the input front, what information will the user need to provide in order for the tool to work with? Think about which pieces of information are going to be relevant for your reader to share, in order to get a valuable output on the other side. With the output, what kinds of results do you want the tool to generate for your reader? Will it be in the format of a list of ideas, a schedule, a table of results with specified columns?
• Additional Instructions: Any other specific instructions that’ll be useful for the AI to work with, in hopes of nailing your tool on the first pass? When possible, default to giving Tool Studio more detail, rather than less.

The more info you give Tool Studio, the better your tool will turn out.

Remember, at the beginning of the creation process, Tool Studio will provide example tool ideas based on your account’s usage inside RightBlogger. And if you’re feelin stuck, reach out to us for an assist to [email protected] or join our Discord community.

Step 2: Customizing, Embedding & Using Your AI-Powered Tool

Once you’ve created your first tool, this is where the magic really happens.

Near the top, you’ll see a menu of tabs that includes the Tool Details, Call to Action, Analytics, and Embed Code.

The Tool Details Tab

The Tool Details tab gives you control over the look, feel, functionality, and behind-the-scenes details (including the editable AI prompt your tool will work with when combining user inputs, to create personalized outputs for them).

From the details page, you’ll also be able to see a full preview of your tool on the right hand side—a functional version of exactly what your tool will look like, for you to test inside of RightBlogger.

The Call to Action Tab

The Call to Action tab gives you a few options for turning your free tool into a lead magnet. The call-to-action itself will be displayed just above the field where your outputs are delivered—giving your audience the opportunity to join your email list, or click on a custom button you can link to anywhere you’d like your audience to go.

Here’s what the optional email signup call-to-action looks like when displayed on a live tool:

🤓 Quick note on email marketing tool integrations: We’re currently working on direct integrations with email marketing tools like Kit, Mailchimp, Beehiiv, and others (via Zapier). Let us know in Discord what you’d like to see RightBlogger integrate with.

For now, when someone joins your email list from an embedded RightBlogger tool, you’ll see their email address pop into a table inside the Call to Action tab. You’ll be able to copy their email address or download a csv file containing all your leads—to manually add into your email marketing tool. We know this isn’t ideal, and we’ll have integrations soon 🤘

The Analytics Tab

The Analytics tab displays a live-updated dashboard showing the usage statistics for each of your tools, allowing you to see how much your tools are being used. Wanna see more data here? Drop us a message in our Discord group.

The Embed Code Tab

The Embed Code tab is where you’ll grab the copy & paste code snippet that’ll make your embeddable tool display on your website. Here are the quick steps to getting your tool properly embedded:

1. Copy the snippet of code to your clipboard
2. Paste the code into your desired location on your website. I like to embed tools both (1) inside relevant blog posts at useful locations for my readers and (2) on their own dedicated landing pages where they have the most SEO opportunity (to rank in Google searches related to the tool)

💻 Tech Tip: If you’re using WordPress to embed your tool, it’s super easy. You’ll add a ‘Custom HTML‘ block and paste your code in there, just like so:

Whenever you publish or update the post/page, your tool will now appear on the front end, where your audience can immediately interact with it.

It’s that easy! If you’ve got questions or wanna chat with us about using Tool Studio, come join our Discord group (or drop us an email to [email protected]).

Fine-Tuning the Prompt & Settings on Your RightBlogger Tools

As with any an AI tool, the more detailed you are in your instructions, the closer it’ll come to hitting the mark for both you and your tool’s users.

Here are a few more detailed tips & instructions for really dialing in your embeddable AI tools:

• Title and Description Options: Customize the title and description of your tool to match the intent of how this tool will help your audience. For the title, you’ll likely want to SEO-optimize it for a specific keyword phrase, to increase your chances of ranking your tool page in Google search results (i.e. tool SEO).
• Submit Button Text: Here, you can change the text that’ll display on the submit button. “Generate” is a good generic call-to-action button that’ll work in a lot of use cases. Going with something more specific to your particular tool, like “Get Ideas,” “Find Solutions,” “Create Plan,” or “Generate Fart Jokes” tend to be much more effective at creating a memorable experience for your users.
• The AI Prompt: These are the instructions for how your tool will function, when used by someone on your website. Tool Studio generates a prompt based on your description, but you can customize it any way you’d like. If your prompt contains variables, you can use those to create dynamic prompt instructions. We’re working on adding the ability to edit the fields that are in the tool, so stay tuned.
• Saving Your Changes: Remember that changes are published instantly to your tool, so double-check before you hit “Save,” as it’ll immediately impact an actively embedded tool.

🧪 SEO Tip: Turn off the heading option within your RightBlogger tool (this is off by default) and instead, use headings inside your CMS like WordPress. I recommend an H2 (Header 2) as the title tag for the name of the tool. Check out the example of our ‘Tool Idea Generator’ earlier on in this post. Displaying the header in your CMS helps Google crawl & understand the title of your tool, whereas the embedded version from RightBlogger may not get picked up.

RightBlogger Studio Plans: Features & Pricing

All RightBlogger Pro plan members ($24.99/mo on annual billing) get up to 3 actively embedded tools. When you hit this limit, you’ll wanna upgrade to a Studio Plan—hopefully because that means your tools are working, driving SEO traffic and adding subscribers to your email list.

With the introduction of Tool Studio, we’re rolling out two brand new RightBlogger Studio Plans. They unlock the usage of additional active embedded tools, more features, functionality, and customization options.

Here’s an overview of what Studio Pro and Studio Business come loaded with:

• Studio Pro ($199/mo): Full RightBlogger access, the ability to create up to 10 custom AI tools for your blog or website (all can be active at the same time), option to remove the “Powered by RightBlogger” branding below your tool embed, more customization options to change the color scheme, typography, background, and other tool elements.
• Studio Business ($499/mo): Everything from the Studio Pro plan, plus the ability to create up to 25 custom AI tools that can be actively embedded at once—potentially generating massive amounts of traffic & leads on autopilot. This is how I operate the free tools on my blog, which get nearly 1 million monthly uses… bringing me 500,000+ monthly readers and thousands of new subscribers to my email list each month.

You probably won’t join one of the Studio Plans immediately, unless you’re ready to really scale this strategy up right away. My 2 cents—I recommend dipping your toes in the water, getting in some quick wins with your first 3 tools on the most affordable RightBlogger Pro plan, and prove that embeddable tools will support the growth of your business, before diving into the deep end of the pool.

💪 A Major Exception: If you already have a decently established website in your niche—let’s say you’re getting in the neighborhood of ~5,000 monthly visitors or more, then folding in a scaled up approach to free tools as a part of your SEO traffic & lead generation strategy, is close to a no-brainer. Hit me up in Discord with your site and I’ll give you a no-BS recommendation on how to get this strategy working for you.

If you’ve got questions or wanna chat with us about Tool Studio, come join our Discord group (or drop us an email to [email protected]).

Wanna Learn More About RightBlogger Tool Studio?

Take Tool Studio for a spin with your RightBlogger Pro account today.

Experience is the best teacher—dive in and play with creating your own embeddable AI tools. You’re gonna love it.

Wanna chat with us about Tool Studio? Come join our Discord community. We’d love to show you how it works, give you some embeddable tool ideas, answer your questions, and help you get the most out of this powerful new feature.

To recap, here are just a few of the biggest benefits you stand to gain by deploying embeddable free tools in your marketing mix:

1. Drive More SEO Traffic: Do keyword research to identify a series of small-to-medium size problems that the people in your target audience have, and design free tools that solve different components of these challenges. Nail your approach to tool SEO and you can win massive amounts of traffic from search engines like Google.
2. Create High-Converting Lead Magnets: Interactive tools are a lot more fun (and memorable) than blog posts or videos alone. Build stronger relationships with your audience & convert them into subscribers for your email newsletter with ease.
3. Get High Quality Backlinks (Easier): Whether you’re actively building links to your website or you wanna create some great passive link building opportunities, free tools are far more likely than other content formats, to earn a link from other websites in your niche.

You can now build custom AI-powered embeddable tools that solve real problems and provide instant value to your peeps.

Come grow your audience faster with Tool Studio, today. We can’t wait to see what you make!