10 Best AI Marketing Tools (with Real Examples)

Searching for the best AI marketing tools to grow your business? You’re not alone, my friend. I’ve tested, reviewed, and even built dozens of AI marketing tools myself over the past couple of years, and here’s what I’ve found…

AI marketing tools come in 2 different flavors:

• Traditional marketing tools enhanced with AI: These tools bring in AI technology to optimize and streamline existing processes, usually boosting efficiency and effectiveness.
• AI-driven tools specifically built for marketing: Designed from the ground up with AI at their core, these tools directly address unique marketing challenges with creative solutions enabled by artificial intelligence.

I’ve picked all of my favorites for this guide—only the most effective AI marketing tools that’ll help you with concrete, specific marketing tasks.

These AI tools are designed to deliver tangible improvements, from keyword research and AI content creation, to social media marketing, spotting market trends, enhancing your productivity, planning your marketing strategies, and beyond.

If you want to jump straight to a specific tool, use the quick links below:

1. RightBlogger
2. ChatGPT
3. Notion AI
4. Undetectable AI
5. Originality.ai
6. FullStory
7. Chatfuel
8. Hemingway App
9. Surfer
10. Zapier

2 Key Ways to Use AI Marketing Tools Today

Like it or not, effective digital marketing today requires rapid execution, thoughtful targeting, and a consistent flow of high-quality content.

These crucial areas are where I’ve found AI to be a true game changer in my marketing efforts:

Using AI for Research & Sentiment Analysis

AI-powered research and sentiment analysis tools scan customer feedback, do keyword research, analyze social media posts, and synthesize reviews to determine the overall sentiment towards a brand or product.

This helps you gauge public perception and determine which pain points your messaging should address, in order to capture more attention or better align with your customers needs.

Take for example, this quick temp check I ran on what people are saying about our tools here, using RightBlogger’s Chat Tool:

To a large extent, some AI tools will also show you who is saying what, so that you can target them with more precision.

Look at these specific reviews our tool surfaced based on my simple request—these are the exact people, influencers & publishers we’d want to onboard as affiliates, or explore potential partnership opportunities with:

In just a few seconds, I’ve created an organized list of the top things people are saying about RightBlogger online, and specifically who’s saying it. This eliminates the guesswork, and helps me hone in on specific individuals or demographics, so that I can improve our marketing campaign effectiveness.

Pretty straightforward, and yet we’re just scratching the surface here.

Using AI for Content Creation & Promotion

Content is the backbone of marketing today, and the more high-quality content you can create (and promote) faster, the quicker your business will grow.

AI helps solve the quality vs quantity problem in content creation, by being a content partner with you. AI marketing tools are not designed to replace you, rather to enhance and supplement your content creation efforts—allowing you to spend more time in the aspects of your creation process where you thrive most.

AI-powered content generators like our Article Writer can create ultra high-quality first draft blog posts that come pre-optimized for SEO (search engine optimization). Other tools can draft your social media posts, repurpose your content, kick off email marketing campaigns, and create all your other marketing materials in minutes.

Of course, what you get out is only as good as what you put into these tools. You need to know exactly how to write great AI marketing prompts… or you need a tool like RightBlogger that handles all the complex prompting behind-the-scenes (based on our team’s decades of blogging & marketing experience) for you.

Generative AI tools can also be used to optimize your content for better search rankings with tools like our Content Gap Analysis, helping your posts rank higher in Google search results.

10 Best AI Marketing Tools (with Real Examples)

Let’s get into my picks for the most powerful AI marketing tools available today and explore why they stand out. Whether you’re a blogger using AI, or you’re running a marketing agency, wearing all the hats in a fast-moving startup, or something else entirely—these AI marketing tools can help.

1. RightBlogger

RightBlogger is our very own AI-powered content creation platform that’s perfect for bloggers, small business owners, marketing agencies, startup marketers, and freelance writers. We might be a little biased here… but it’s our top pick, because it’s a comprehensive suite of 80+ tools that can tackle every aspect of content creation & promotion for any business.

We built RightBlogger to give bloggers and marketers (like us) all the essential tools we need in one place, at a budget-friendly price point. Businesses of any size can use RightBlogger to produce high-quality, engaging content consistently, across multiple platforms.

A few of the key features and tools that make RightBlogger an indispensable AI marketing partner (in the businesses of over 2,698+ creators) include:

Article Writer

Writing an article means coming up with content ideas, choosing the right one, creating an outline, drafting the whole piece, editing and proofreading it, then publishing. It can take hours. With RightBlogger, however, you can go straight from initial idea to complete first draft using the Article Writer in just minutes.

RightBlogger is packed with supportive tools: not just the Article Writer (which tackles the whole writing process for you) but also tools like the Outline Builder, Grammar Fixer, and Paraphrase Tool, which can all help you with specific aspects of creating long-form content.

Keyword Research

As part of our commitment to making life easy for marketers and bloggers, we provide a robust keyword research tool that helps you identify the perfect long-tail keywords for your articles.

Our tool functions similarly to traditional keyword research tools by analyzing critical data such as keyword search volume, competition levels, cost per click, and related terms. It’s priceless for data-backed decision-making when building out a content strategy.

This makes it easy for you to pick keywords that have a decent amount of monthly search volume, and low to medium competition… making them ideal opportunities for your site.

Topic Clusters (Keyword Clusters)

Creating content using the topic cluster approach offers several benefits for your business:

• Building Topical Authority: They help establish your expertise on a subject, which can improve your search rankings.
• Enhanced User Engagement: By grouping related articles, visitors are encouraged to explore more content, increasing their time on your site.
• Improved Internal Linking: Proper internal linking within your topic clusters strengthens your site’s SEO and enhances its authority.

Coming up with those topic clusters in the first place can take ages. Automating the process with RightBlogger’s Keyword Cluster tool makes sure you haven’t missed any ideas. Plus, it saves time and means you can fill out your content calendar in minutes.

We have more than 80+ tools inside RightBlogger today. We’re constantly creating new ones based on user feedback, too.

You can learn more about our tools and sign up for a free RightBlogger account (no credit card required) today.

Pros of RightBlogger

• Quick and Easy to Use: We’ve designed every single tool in RightBlogger to be as easy and intuitive as possible, especially when it comes to our specialty with AI content marketing tools. It takes seconds to come up with a list of keywords or an outline for your post.
• Flexible with Powerful Advanced Options: RightBlogger has a ton of power under the hood. You can tweak and adjust different options to fine-tune your output from any tool.
• Affordable Even for Tiny Businesses: We wanted RightBlogger to be accessible for even the smallest of businesses. That’s why we have one flat-rate price. Unlike with other AI tools, you’ll never need to upgrade to a more expensive plan or buy credits.
• Free Account (No Credit Card Required): It’s completely free to try out our tools. Just enter your details to sign up for a free account.
• New Tools and Improvements Based on User Feedback: We’re constantly improving and adding to our tools, based on what customers have asked for or suggested.
• Highly Responsive Customer Support: We’re here to help! We’ll always get back to you quickly if you’re stuck, and great customer experiences are one of our top measures of success.

Cons of RightBlogger

• Free is Limited: The free plan only gives limited access to our tools (limits on words created/mo)
• No Teams Plan (Yet): We don’t currently offer a teams plan for collaborating with other contributors in your business (we’re working on it!)
• Learning Curve: 80+ tools can feel a little overwhelming at first, but we’ve got tons of tutorials and educational content packed inside our platform, to help you get the most out of all our tools

Pricing for RightBlogger

RightBlogger costs just $29.99/month, or $24.99/month when you pay annually. This gives you unlimited usage of every single tool. There’s also a free trial plan option (no credit card required), for more limited usage.

2. ChatGPT

ChatGPT is the first and arguably most popular AI assistant around today. Developed by OpenAI, a leading AI research organization that pioneered this type of machine learning & large language models (LLMs), ChatGPT has a simple interface that understands human language (using natural language processing).

Be sure to check out my action-packed guide of the 24+ Best ChatGPT Marketing Prompts for all of the exact ways I use ChatGPT in my marketing day-to-day:

For marketers, one of the standout features of ChatGPT is its ability to summarize documents. Lengthy studies and reports, which often require considerable time to read and understand, can be quickly summarized. You can upload a PDF, or Microsoft Word document, or even provide a web link, and ChatGPT will generate a concise summary of the content.

You can also use ChatGPT to generate all kinds of AI writing from blog content, to email campaigns, social media posts, data analysis and more. Getting the most of out of ChatGPT requires careful prompting. For help with this, check out our detailed guide to using ChatGPT.

Pros of ChatGPT

• Easy, fast interface: simply ask for what you want
• Can create any kind of marketing content you ask for
• Free account now includes some use of GPT-4o (which can search the web live)
• Hugely popular (sometimes seen as synonymous with “AI”) so it’s easy to find tutorials
• Paid plan includes DALL·E image generation

Cons of ChatGPT

• Doesn’t have any pre-built templates
• Easy to get started with but hard to master
• Can be tricky to get the right tone or brand voice

Pricing of ChatGPT

ChatGPT’s paid plan costs from $20/month. ChatGPT also has a free version that offers limited access to GPT-4o and other advanced features like file uploads and data analysis.

3. Notion AI

Notion is a versatile and popular digital productivity tool that combines the functions of a notebook, organizer, project tracker, and more into one platform.

Recently, Notion introduced Notion AI, a suite of AI-powered tools designed to assist with a series of tasks, including summarizing lengthy texts, generating blog post outlines, creating action items from meeting notes, and editing.

However, Notion AI’s biggest advantage for marketers is its ability to provide answers to questions using your stored wikis, ongoing projects, and documents.

For instance, if you need to reference statistics from a previous project, you can ask Notion AI to locate that information for you, making it an invaluable resource for managing and retrieving information efficiently.

Pros of Notion AI

• Useful for big companies with lots of information to sort through
• Quick and easy-to-access AI answers within Notion
• Helps with creating specific Notion documents/templates
• Fast way to use generative AI without leaving Notion

Cons of Notion AI

• Has limited scope (within the current page)
• Has similar issues to tools like ChatGPT, e.g. may “hallucinate” URLs
• Doesn’t always fully understand prompts

Pricing of Notion AI

Notion AI is an add-on to your Notion plan. It costs $10 per member, per month. If you opt to pay annually for Notion, it works out to $8 per member, per month.

There’s a limited free trial, where you can use Notion AI features on a complimentary basis up to a certain number of responses (how many AI responses you get for free depends on how many Notion members you have).

4. Undetectable AI

Whether you’re a writer wanting to ensure your content passes the “AI sniff test” or a client verifying the authenticity of your content, Undetectable AI can help… though we’ll be honest about this one—AI content detection can be a misguided use of your time, depending on what you’re doing with your content.

A piece on Ars Technica recently talked about how OpenAI stated that current tools can’t reliably tell AI and human writing apart. And for their two cents, Google has stated that they don’t mind if content is made with the help of AI, as long as it’s high quality and helps real people at the end of the day.

Still, if this is important to your process, you can run your content through Undetectable AI to see if it gets flagged as AI-generated. If it does, the tool can humanize the content, making it sound more natural and allowing it to bypass major AI detectors.

Alternatively, you can rewrite the text yourself, making sure it reads naturally and is a good fit for your brand voice.

Either way, this helps to make sure that your content retains a human touch, which is vital for authentic and engaging communication.

Whether you’re a writer or a client, this is a win-win situation. While content creation is one of the major uses of AI for startups, maintaining a human element in your content is essential for credibility and effectiveness.

Pros of Undetectable AI

• Can improve the style and tone of AI-generated content, making it read more like a human
• Saves time editing AI-produced content
• Gives a score for how likely your text is to have been generated by a whole range of AI tools

Cons of Undetectable AI

• Could be used in unethical ways, e.g. by students trying to pass off AI-generated work as their own
• Isn’t foolproof: may not detect all AI content and/or may think human content is AI written in some cases
• The rewritten versions may pass an automated AI test but won’t necessarily read better to a human

Pricing of Undetectable AI

Undetectable AI costs $14.99 month, or $5/month when billed annually (limited time offer). This only covers up to 15,000 words per month.

5. Originality.ai

Originality.ai is an AI content identification tool. It detects and flags AI-generated content and plagiarism to help you maintain content integrity.

Although Originality.ai does not offer content humanization like Undetectable AI, it excels at accurately identifying AI-generated text. It is particularly adept at detecting content created by models such as GPT-4, GPT-3, GPT-3.5, and ChatGPT, with an average accuracy rate of 70%.

As well as detecting AI content, Originality.ai can detect plagiarized content by comparing it against public web content. It highlights suspicious text in pink and gives you links to the sources where potential plagiarism violations were found.

The platform also includes a readability checker, which analyzes the readability of content based on factors such as syllable count and grade level. This feature is valuable for optimizing content’s readability.

Pros of Originality.ai

• Draws your attention to areas of your content or marketing copy that may need editing
• Helps you improve the readability of your content
• Fact-checking feature helps spot AI hallucinations
• Can detect plagiarism of content

Cons of Originality.ai

• Can sometimes identify text as AI-generated when it’s not
• Doesn’t edit or improve text for you

Pricing of Originality.ai

You can use Originality.ai on a Pay As You Go basis, for $30 for 3,000 credits. Otherwise, plans start at $12.45 for 2,000 credits per month. There’s no free plan or free trial.

6. FullStory

FullStory gives marketers really detailed valuable insights into customers’ digital interactions, helping you gain a deeper understanding of your customer behavior.

By analyzing these interactions, you can pinpoint issues, track user behavior, and target customers with tailored marketing content.

Using behavioral data from FullStory lets you:

• Personalize Marketing Campaigns: Create customized content and offers based on individual user behavior to enhance relevance and engagement.
• Identify and Address Friction Points: Spot areas in the customer journey where users face challenges and optimize these points to improve their experience.
• Develop Forecasting Models and Benchmarks: Use detailed user interaction data to predict future behavior and establish performance standards.
• Enhance Engagement: Improve user interaction by understanding and addressing user needs more effectively.

FullStory’s Autocapture technology automatically records every user interaction, offering a detailed and comprehensive view of user behavior. 

Its session replay feature allows you to watch how users navigate and engage with your website or application, helping you identify what they need to proceed to the next step.

Pros of FullStory

• Breaks down actionable insights from user sessions
• Has a replay option to show exactly how users are navigating your site
• Includes a range of useful filters to sort through your data

Cons of FullStory

• The interface isn’t very user-friendly or intuitive
• It’s quite an expensive tool (and prices aren’t given openly on the site)

Pricing of FullStory

FullStory is aimed at larger companies and it doesn’t give clear pricing on their forward-facing site. Users say it costs from $300/month upwards, making this a little less affordable for bootstrapped marketing teams.

There is a Free plan available. You can also sign up for a 14-day free trial of FullStory’s Business edition.

7. Chatfuel

Chatfuel is an AI chatbot builder that helps you create and manage chatbots for a whole range of messaging platforms, primarily WhatsApp, but also including Facebook and Instagram.

This tool helps with generating and managing leads, making sure that potential customers receive immediate assistance even when live agents are unavailable.

One of Chatfuel’s standout features is the Flow Builder, which allows you to design chatbot flows using a user-friendly drag-and-drop interface. This feature enables you to construct complex conversations without any coding knowledge.

Also, Chatfuel offers features such as broadcasts and sequences, which let you send messages to users at specific times or intervals. This helps you automate marketing and support tasks efficiently.

Pros of Chatfuel

• Lets you include conditions and logic in chatbot flows
• Has pre-configured AI agents, e.g. for lead qualification, for e-commerce sales
• Includes “green badge” verification on WhatsApp
• Can be used for both sales and support
• Customer service is available 24/7

Cons of Chatfuel

• You can’t duplicate your chatbot flows across channels
• Facebook and Instagram plan is separate from WhatsApp plan

Pricing of Chatfuel

Chatfuel costs from $14.99/month for Facebook & Instagram, and from $49.49/month for WhatsApp. There’s a free option so you can test out the tool before purchasing.

8. Hemingway App

The Hemingway App, also called the Hemingway Editor, helps you improve your text by making it clearer and more concise (emulating the style of the author Ernest Hemingway).

It does this by highlighting issues like complex sentences, passive voice, and excessive adverbs, which can make writing harder to read. This is one of my favorite AI writing tools, because it’s very simple and straightforward to use.

However, the basic version of the app doesn’t use AI. The more advanced (paid) version comes with AI options like “Fix Grammar” and “Rewrite” to rewrite wordy or clunky sections of your text for you.

Hemingway App also provides a readability score and reading level assessment to help users improve their writing. The “Write” interface option is distraction-free and you can use it as a writing app, if you want to.

Pros of Hemingway App

• Great AI writing assistant to edit text for clear, concise writing (good for marketing copy and content writing)
• Basic non-AI version is free to use and doesn’t require sign-up
• Gives a readability score, word count, and character count (useful for composing short pieces, e.g. for social media platforms)

Cons of Hemingway App

• Not originally designed to use generative AI; AI rewrites aren’t available in the free version
• No options to add your own brand voice/style

Pricing of Hemingway App

The “Plus” version (which includes AI grammar fixes and sentence rewrites) costs from $10/month or $8.33/month when billed annually. There’s a 14-day free trial of the pro version available.

9. Surfer

Surfer (also known as Surfer SEO) is an SEO optimization tool that helps you enhance your content’s performance on search engines, and gear your content more towards your target audience.

It analyzes the top-ranking landing pages for a specific query, to suggest actionable recommendations, such as:

• Improvements to your content’s structure (content optimization)
• Keyword usage
• Internal links, and other crucial elements to achieve higher rankings.

This targeted approach makes sure your content meets current SEO standards, helping improve your content’s visibility and performance in Google and other search engines.

Key features of Surfer include a SERP (search engine results page) analyzer tool, an editor, a keyword research tool, and a site audit tool.

Pros of Surfer

• Content editor is easy to use and intuitive
• Incorporates AI to help you create high-quality, SEO-optimized articles quickly
• Good customer support, plus training videos and knowledge base
• Includes AI detection and content humanization

Cons of Surfer

• Quite expensive (though cheaper than other similar SEO/marketing tools)
• Need to pay extra for AI articles
• Only designed for long-form (e.g. blog) content, not social media content

Pricing of Surfer

Surfer costs from $89/month (or $69/month when paid annually). AI articles cost $19 each (you can save a bit by buying in bulk). There’s a 7-day free trial available.

10. Zapier

Zapier is a popular middleware tool that connects different applications and services to automate workflows. It now has an AI feature to help you create “zaps” by simply asking for what you want it to build.

It connects a variety of marketing tools and platforms, enabling seamless workflow integration. For instance, you can link apps such as Mailchimp, WordPress, and Airtable to automate tasks like lead capture, data management, and campaign reporting.

Pros of Zapier

• Easy way to connect different apps without any coding
• Lets you automate repetitive tasks like copy-and-pasting data from one tool to another
• Integrates with a huge range of apps
• Generous “free forever” plan

Cons of Zapier

• Can be tricky to get your zap working just how you want
• Zaps may stop working without warning
• No free trial for premium features

Pricing of Zapier

Zapier starts from $29.99/month (or $19.99/month billed annually) for up to 750 tasks/month. Zapier has a free forever plan, with a limited number of zaps and applications (up to 100 tasks per month and only two-step zaps).

Which AI Marketing Tools Are Best for You?

I’m biased, but I think RightBlogger is the best AI marketing tool suite out there today. And while we didn’t cover every single AI marketing tool (like HubSpot and Jasper AI in this roundup), these are my favorites with real use cases that I’ve actually gotten benefits from using.

Some of the other tools on my list here serve great specific purposes (like SEO-optimizing blog posts or linking together different apps), we designed RightBlogger from the ground up as an AI tool for content creators & marketers.

With RightBlogger, you get a wide range of different tools to help you market your business online. You’re not just limited to creating blog content. And what makes us different—is we’ll teach you exactly how to use our tools to get results in your business, too.

You can use RightBlogger for everything from ad copy, to YouTube scripts, LinkedIn posts, press releases, image captions, and pretty much anything else you can imagine under the marketing sun.

With RightBlogger’s Chat Tool, even if you’re not sure which tool you should use for a particular purpose, or you want something a bit outside of the box, you can use Chat to get started.

Using AI as a marketer isn’t a “nice to have”… it’s quickly become an essential. Your competitors are already making use of AI marketing tools to create better content, faster—and you need to figure out how these tools will best fit into your process & your business, too.

You can also organize content in RightBlogger by project to manage what you are working on for clients and save defaults for tools.

Try out RightBlogger’s tools today and I know you’ll be blown away by what they can do.