6 Free RightBlogger Tools to Improve Content with AI (+ Examples)

Inside RightBlogger’s autoblogging toolkit, we have a ton of free AI-powered tools that’ll help you update, rewrite, and improve your content faster than ever before.
Whether you’ve drafted an article yourself or used generative AI tools like RightBlogger’s Article Writer or ChatGPT to produce it, these free-to-try tools will help you refine, improve, and edit your content with SEO & LLM optimization in mind, positioning it for long-term success.
Our brand new AutoOptimize feature that automatically optimizes your content to drive more SEO & LLM traffic is leading the way. Check it out right here:
For each tool to improve content that we explore in this guide, I’ll share tips on what it’s best for & how to get the most out of it.
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Before You Begin: Sign Up for a Free RightBlogger Account
To use these tools, you’ll need a free RightBlogger account. It takes just a few seconds to sign up.
You can login with your existing Google account, or you can enter your email address and pick a password:

After signing up, you’ll need to confirm your email address. Once you’ve done that, you can log straight in and start using all of RightBlogger’s tools.
You’ll see some of our top tools listed, along with links down the left hand side of your screen for all our (85 and counting!) AI tools. You can use this menu to browse the tools, or you can use the search box at the top of the page if you know what you’re looking for.

Let’s take a look at our AI-powered tools that are specifically designed to help you rework and edit a passage of text.
6 RightBlogger Tools to Improve Your Content (Best AI Tools for High-Quality Content)
All of these tools are designed to be easy to use, helping you streamline your content creation process at the editing stage. They’re perfect for content creators, marketing teams, and anyone looking to make the most of their human written or AI-generated first draft content.
1. Rewriter Tool
The Rewriter Tool is one of our most powerful autoblogging tools inside RightBlogger now that you can connect an SEO Report and automatically rewrite your existing content with SEO and LLM optimization in mind.

Practically speaking, the Rewriter completely restates the same primary information from your original text or URL you input, improving it along the way. For even more on this, check out Andy’s great guide on Paraphrasing vs Rewriting: Which One Should You Use?
Best for:
- Updating an existing article on your website that could benefit from a full content refresh and SEO + LLM optimization
- Changing a piece of writing completely while keeping all the same information.
- Incorporating keywords into a passage of text (list these in “Keywords to include”) to boost SEO.
Tip: Rewriting a blog post, email, or other piece of text for a different audience? You can include details of your target audience under “Point of View & Target Audience & More.”
2. Improve Writing Tool
The Improve Writing tool is designed to help polish almost any piece of text. It’ll tighten up your writing, simplifying overly complicated sentences, and changing formal words to more conversational alternatives.
Here it is in action:

Best for:
- Turning quite formal AI written text into a more suitable tone and style for a blog post.
- Trimming down wordy or unnecessarily complicated pieces of writing.
Avoid: Using this for unusually voiced writing (e.g. some fiction or creative nonfiction)—you don’t want to lose that human touch.
Tip: Want to bring your draft piece in line with your brand voice? Upgrade to the Unlimited version of RightBlogger and train the AI on your style & tone using our MyTone feature.
3. Paraphrase Tool
The Paraphrase Tool rewords any passage of text, making it clearer and simpler. It’s a great option if you want to put a quotation into your own words (remember, you should still cite the source). You can also use the paraphrase tool if you want to rephrase something you’ve already written—perhaps to avoid having the exact same content on 2 different pages of your site.
Let’s see what it can do:

Best for:
- Reworking a piece of text to clarify and slightly shorten it.
- Changing the tone and writing style of your text (use the options in the dropdown).
Tip: You can switch the point of view of the text (e.g. going from an “you” to “they” or “we” perspective) by using the “Point of View & Additional Instructions” dropdown.
4. Make Text Punchier Tool
The Make Text Punchier Tool does what you’d probably expect from the name! It’s a great tool to use if you want to write bold, direct ad copy or attention-grabbing social media posts that get your audience to take action.
Here it is creating some powerful copy for RightBlogger:

Best for:
- Reworking short pieces of text (around 2–4 sentences).
- Creating multiple versions, e.g. for A/B testing your social media content.
Tip: The tool gives you 5 different variations of your message. Want more? Just run it again!
5. Shorten Tool
Do you want to trim down a piece of text? Perhaps your blog post introduction feels a little flabby, or maybe you’re reworking an article to fit a publication with a tight word count requirement. The Shorten tool will cut your text down while preserving all the key points.
Here, the Shorten tool has cut a 112 word passage down to 77 words:

Best for:
- Cutting down draft paragraphs or articles to around 40%–70% of their original length.
- Creating a clearer, shorter version so you can repurpose content across different channels.
Tip: Want an even shorter version of your text? Take the AI-generated content that the tool gives you, then run it through the tool again!
6. Expand Tool
What if you want to go the other way, and lengthen rather than shorten a piece of text? That’s where the Expand tool comes in. It’s designed for use with keywords (search queries) and phrases, but it can also handle longer passages of initial text.
Here, it’s turned a 28 word sentence about blogging into a 131 word paragraph:

Best for:
- Taking a short idea (e.g. a post on X/Twitter) and turning it into a fleshed out paragraph.
- Extending the thoughts and ideas in your original text with relevant content.
Tip: Want your expanded text formatted differently? You can specify this under the additional instructions before running the tool. If you’re an Unlimited user, you can also use the Chat feature to ask the AI for edits.
Bonus: RightBlogger Chat (Unlimited Plan)
You can use all the above tools for free—but I wanted to mention a premium RightBlogger feature that’s included with our Unlimited plan.
Chat is incorporated into many of our tools, so you can easily ask for changes to your piece of content. Once you’ve run the tool, just click the Chat toggle above to talk directly to the AI. It’ll have your content pre-loaded into its memory, so you can simply ask for changes.
Here, we’re asking the AI to reformat the text generated by the Expand tool—without changing any of it.
As well as using Chat within RightBlogger’s individual tools, you can access the AI at any time through the Chat feature at the top of the left hand sidebar—this works in a similar way to ChatGPT. If you want to rework or edit content in a way that RightBlogger doesn’t (yet!) have a tool for, you can do that through the Chat.

Of course, the Chat feature isn’t just for editing your writing or changing it into different formats. You could use it to help with your overall content strategy, perhaps by:
- Brainstorming new content ideas for your blog.
- Asking for optimization ideas to help boost an existing blog post in the search engine rankings.
- Requesting tips to improve your content production workflow.
Improve Your Content Marketing With RightBlogger
All the free RightBlogger tools we’ve covered are fantastic ones for improving your content. Whether you want to reword your draft, shorten or expand a piece, or completely change the tone and point of view, you can do it all in seconds with RightBlogger.
Sign up for your free account today to start using all our AI writing tools.
Create Automated SEO Blog Posts in Minutes with RightBlogger

Join 47,587+ bloggers, creators, marketers, writers, & business owners in using RightBlogger’s powerful autoblogging tools. You’ll unlock 80+ blogging, SEO, and marketing AI tools to create content faster & more effectively today. Plus, you’ll access our library of courses, a private community, Tool Studio’s AI lead magnet builder, and more.
What is the difference between the Rewriter and Paraphrase tools?
The Rewriter tool is for a bigger refresh. It restates your content while keeping the same meaning, and it is useful when you want a more complete rewrite of a section or a whole page.
The Paraphrase tool is for smaller changes. It rewords a passage to make it clearer, simpler, or in a different tone without changing the message too much.
If you are updating an older post for search and AI traffic, start with the Rewriter. It can pair well with an SEO audit so your rewrite matches what search engines and LLMs expect. See how RightBlogger SEO Reports can guide what to improve.
If you just need to avoid repeating the same wording on two pages or you want to simplify a quote, use the RightBlogger Paraphrase tool.
How do I use these tools to improve SEO without keyword stuffing?
Improve SEO by adding keywords only where they fit naturally. The goal is to make your writing clearer and more complete, not to cram in extra phrases.
A good workflow is to identify missing topics and terms first, then update your content to cover them. This helps your post match real search intent and makes it easier for AI tools to understand what your page is about.
RightBlogger makes this easier when you start from data. Use RightBlogger Auto Optimize to improve your content for SEO and LLM traffic, then rewrite sections that still feel weak.
After that, run the Improve Writing or Shorten tool on key sections like your intro and subheads. This keeps the final draft clean, readable, and helpful.
Which tool should I use if my writing sounds too “AI” or too formal?
Use the Improve Writing tool when your draft sounds stiff or overly formal. It helps simplify sentences and makes your tone more natural for a blog post.
Start by pasting in a few paragraphs at a time, like your introduction or a tricky section. Then review the result and add a personal detail, example, or opinion so it still sounds like you.
If you want the AI to match your style more closely, you can train it on your tone using RightBlogger MyTone. This is helpful if you publish often and want a consistent voice.
You can also use this as a final pass after you rewrite or expand content. That way, the structure is strong and the wording feels human.
How can I update an old blog post faster using RightBlogger?
The fastest way is to start with a full refresh, then polish the details. That means improving what the post covers, how it is written, and how easy it is to scan.
First, get clear on what the post should rank for today and what it is missing. Then use the Rewriter tool to update key sections while keeping your main points.
Next, run Shorten on parts that feel long, and Expand on sections that feel thin. This helps you keep the post balanced so readers stay on the page longer.
If you are building a system for ongoing updates, look into RightBlogger autoblogging tools. It is useful for keeping content fresh without doing everything by hand.
When should I use Shorten vs Expand when editing content?
Use Shorten when your text is too long, repetitive, or hard to follow. It keeps the main ideas but removes extra words so the point is clearer.
Use Expand when a section is too thin to be helpful. It adds supporting detail so readers get a complete answer, which can also help SEO.
A simple rule is this: if readers would ask “so what?” then Expand. If readers would think “get to the point” then Shorten.
After you shorten or expand, run a quick polish pass with RightBlogger Improve Writing to keep tone and flow consistent.
Article by Ryan Robinson
RightBlogger Co-Founder, Ryan Robinson teaches 500,000 monthly readers at ryrob.com and is a recovering side project addict.
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