10 Best AI Content Creation Tools in 2025 (Free & Premium)

There are so many different AI content creation tools—so which ones should you use?

It’s not an easy choice. You want tools that help you create high-quality content that your readers will love, in a fraction of the time it would otherwise take. But you can’t afford to spend a fortune, and you also can’t afford to waste time trying out tools that simply don’t give you good results.

I’m going to take you through my favorite tools for creating all kinds of content: blog articles, images, video, and social media posts. We’ll run through the key features, pros, and cons of each tool—and take a look at what it’ll cost you.

Ready to get started?

Best AI Tools to Write (and SEO-Optimize) Text

While video and social media are becoming increasingly crucial in content marketing, long-form blog posts still matter—especially for search engine traffic.

This type of content can take a huge amount of time to write, so it’s no surprise there are lots of artificial intelligence tools out there promising to speed up the process dramatically. Let’s take a look at some really popular AI writing tools.

1. RightBlogger

RightBlogger is top of my list, not just because I co-created it, but because I believe it’s the best tool out there for writing blog posts. When Andy and I started building RightBlogger, we had in mind bloggers, solopreneurs, and small businesses. That means everything in RightBlogger is easy and intuitive to use (no complicated techy jargon here) and we’ve kept the pricing super-affordable.

When it comes to writing long-form content, RightBlogger is packed with tools to help you. In fact, out of our 80+ tools, 19 are specifically geared up for blogging and bloggers. This includes tools to help with specific (and often tricky) parts of your post, like the Post Introduction, Post Conclusion, and Key Takeaways tools.

RightBlogger also has a full Article Writer to create whole long-form blog posts from just a keyword. Here’s how it looks in action:

Before writing your article, RightBlogger crafts an outline—and you can opt to edit this before getting the AI to generate the full draft. This means you’ve always got full control over what’s included in your blog post.

RightBlogger can also add images (from royalty-free site Pexels or AI generated images), include links to add value for your reader, and search the web in real-time to make sure your AI-powered content is based on the most up-to-date knowledge.

You can choose from 15+ different tones & writing styles, or you can use RightBlogger’s MyTone feature to train the AI on your own brand style and tone of voice. Once you’ve set this up in MyTone, you can simply select it from the Tone & writing style dropdown in many different RightBlogger tools.

With the Article Writer’s advanced options, you can also choose the length of your post and select the point of view (whether you’re writing from an “I” perspective, focusing on “you” the reader, or writing more formally in the third person using “they”). You can include extra instructions and even adjust how creative the AI is during the content creation process.

RightBlogger will generate a post that fits everything you’ve asked for—in just seconds.

Want to make changes to your post? No problem!

You can use the integrated Chat feature to ask for any revisions you want. Treat it like an AI writing assistant to tweak your content however you like. 

There’s also a built-in Editor (with SEO reports) where you can make any changes you want to your post, as well as the option to instantly create all the SEO extras you need, like your meta title, meta description, and permalink (URL).

Keyword Research Tool

For your content to perform well in search engines, you need to optimize it around a keyword that people are actually searching for. 

This means that, before you start on your article, you’ll want to have your keyword in mind. You can create a list of keywords using RightBlogger’s powerful Keyword Research Tool. This AI-powered tool gives you the approximate monthly volume of searches for that keyword along with its difficulty rating.

To have a good chance of ranking your content high in Google, you want to pick the keywords that have medium volume (1,000–10,000 monthly searches) plus a “low” difficulty rating.

AI Image Generator

RightBlogger also has a built-in AI image generator, if you want to create AI illustrations or photo-realistic images to use in your articles. Just type in what you want, select the style for the image, and choose your aspect ratio. (For most blog posts, a 4:3 image works well.)

RightBlogger also has tools to fix your grammar, write product descriptions, create “feature, benefit, outcome” copy for landing pages … and much more.

Pros of RightBlogger

• Easy to Get Started With: Andy and I have made RightBlogger as intuitive as possible, so that it’s really quick to start creating content. You just need to fill in a few boxes—and the AI will do the rest!
• Highly Flexible (Powerful Advanced Options): When you’re crafting content for your website, you want it to be just right—and RightBlogger gives you the power to tweak and adjust different options so you can create exactly what you want.
• Powerful Chat Feature to Refine Your Content: Whenever you create content with RightBlogger, you can use the Chat feature to ask for instant rewrites. You can also access the Chat at any time, outside of the tools. This lets you ask the RightBlogger AI for any kind of content you want, whatever your content strategy.
• Affordable for Bloggers, Solopreneurs, and Tiny Businesses: We’ve got just one pricing plan for RightBlogger, with a low monthly fee that covers unlimited use of all our tools. There are no credits, word limits, or other restrictions on how much content you can create.
• Fully Free Account Option (No Credit Card Needed): If you’re on a really tight budget, we’ve got you covered with our free RightBlogger plan. You can use this for as long as you want to try out limited versions of our tools.
• New Tools Being Added Constantly: We love getting feedback from RightBlogger’s users, and we especially welcome suggestions for improving our tools—or adding new ones. We’re creating new tools all the time, based on what our users want. For instance, our AI Prompt Improver tool was created as a result of a user’s request.

Cons of RightBlogger

• Free Plan is Limited: Our free plan limits how many words you can create per month, so it’s not a great fit if you want to generate lots of posts.
• No Teams Feature (Yet): We’re planning to create a teams plan so you can collaborate with colleagues and team members—but it’s not quite ready yet.

Pricing for RightBlogger

RightBlogger costs $29.99/month for unlimited use of every single tool. (If you pay annually, it works out to just $24.99/month.)

The free plan is 100% free (no credit card required), but does have usage limits in place.

2. ChatGPT

ChatGPT is a hugely popular content creation tool powered by a ton of machine learning and advanced algorithms. It’s quick and simple to get started with, it’s free (though you’ll need to upgrade to a paid plan if you want advanced features), and there are lots of prompt libraries and tutorials out there to help you create great content.

With its natural language processing (NLP) capabilities, ChatGPT can understand what you’re asking for, whether that’s brainstorming content ideas or drafting paragraphs of content.

You can use ChatGPT as a content writer to craft sections of a blog post, or you can ask for an outline, then get ChatGPT to create a post based on that outline. It’s usually best to chain together a few prompts when you want to create something long or complex with ChatGPT.

Here’s an example of ChatGPT generating a blog post outline:

Once you’ve got an outline, you can prompt ChatGPT to write a full blog post. You’ll want to give clear instructions about the tone you want, your audience, and anything specific you want included.

Pros of ChatGPT

• Free for unlimited use of the basic version
• Free plan also includes some use of GPT-5 (live access to the web)
• Very popular tool—so there are lots of tutorials out there
• Wide range of use cases: ideation, content writing, copywriting, and more
• Paid plan gives you DALL·E image generation, file uploads, and more
• ChatGPT’s API is used by many other tools

Cons of ChatGPT

• Doesn’t always write to the correct length
• Can’t provide accurate keyword search volumes/difficulty ratings
• No built-in tools—so you need to craft your own prompts
• Can’t integrate images into blog posts
• Default style can sound stilted or overly formal and wordy, hard to get it to stay on-brand

Pricing of ChatGPT

The basic version of ChatGPT is free, and this includes some limited access to more advanced functionality.

You can also pay for ChatGPT Plus (from $20/month), which gives you lots of extra features, image generation, and the ability to create and customize your own GPT.

3. Jasper

Jasper (also called Jasper AI, and formerly known as Jarvis AI) is a long-established AI platform aimed at marketing teams. It has a wealth of powerful features, including a multi-model AI engine, the ability to add “company knowledge”, an AI image suite, and various integrations with other tools like Google Docs and Surfer SEO.

When it comes to creating blog posts, Jasper includes a document editor where you can write, edit, and format blog content. The project management features let you easily share documents with your team—e.g. flagging a blog post as ready for review.

Pros of Jasper

• Fully featured, well-established AI content generator
• Lots of different tools available (geared for large marketing/sales teams)
• Includes AI image generation as well as text content
• “Brand Voice” feature can be trained to write in your brand’s voice
• Integrated Chatbot remembers your earlier chats, improving brand messaging
• Draws on multiple AI models

Cons of Jasper

• Search engine optimization tools cost extra (need a Surfer SEO account)
• Can be overkill if you just want to create content
• Expensive option for bloggers or small businesses
• No free plan (just a 7-day free trial)
• Cheapest plan limits you to one brand voice, and you can’t use the AI image generator

Pricing of Jasper

Jasper’s cheapest plan (“Creator”) costs $49/month per user, or $39/month per user if you pay for a year upfront.

4. Copy.ai

Copy.ai is a fast-growing AI platform aimed at GTM (go-to-market) teams. It includes templates to craft different types of content, including blog posts, as well as a robust Chat option where you can ask the AI for what you want.

There’ s also a powerful Workflows feature that lets you pull in data from hundreds of other sources, so you can automate and streamline almost any task you can imagine. For instance, you could create a workflow to pull blog post ideas out of client call transcripts, then turn those ideas into outlines. 

Pros of Copy.ai

• Includes a “Free Forever” plan, though this has a lot of limitations
• Lots of additional tools beyond content creation (e.g. inbound lead processing)
• Can create SEO-friendly drafts
• Learns your unique brand voice to attract your target audience
• Geared up to create thought leadership content

Cons of Copy.ai

• High-end option aimed at big companies, with a price tag to match
• Focus is on sales, marketing, and operations teams (not bloggers or content creators)
• Image generation only available in Enterprise plan

Pricing of Copy.ai

Copy.ai costs from $49/month (or $36/month when billed annually) for the “Starter” plan. 

There’s also a completely free plan, though this only gives you up to 2,000 words in Chat.

Best AI Tools to Create Images and/or Video

All the above tools are good options if you’re planning to create text content—but what about images or video? AI is getting better at this all the time, and there are lots of great tools out there that you can use.

1. Canva

Canva has been a popular online graphic design tool for years, and it now includes a range of AI-powered tools in “Magic Studio”. You can use these while creating graphics and designs, with tools like Magic Write to provide the text for your creation, Magic Design for layouts, and Magic Media for AI images and videos.

Because this is all integrated into Canva, you don’t need to switch between different apps or image generators. With text prompts, you can create new images and videos as you need them, for blog posts, social media, or YouTube.

Pros of Canva

• Easy-to-use online platform to create professional-looking images and videos
• AI tools are built into the platform
• Includes image editing tools like Magic Expand to extend images, Magic Eraser to remove unwanted background details, and more
• Gives you 500 image credits and 50 video credits per month on the Pro plan
• Offers both AI images and AI video

Cons of Canva

• Free plan quite limited on how much AI you can use (e.g. 10 total uses of Magic Design)
• AI image/video generator may misunderstand prompts (meaning you need to repeat them, using up credits)
• The AI content generator doesn’t necessarily make good design choices

Pricing of Canva

Canva costs $15/month, or $10/month when billed annually.

There’s a completely free plan, though this only allows you to try out the AI tools a limited number of times (credits don’t reset each month).

2. Midjourney

Midjourney is a very popular AI image creation app—we even have a Midjourney Prompt Generator inside RightBlogger. The app was created by a small independent research lab (Midjourney, Inc) to create images from natural language prompts. 

With Midjourney, you can create all kinds of images—the more detailed the prompt, the more likely it is you’ll get what you’re expecting! You can specify the aspect reaction to get an image of the dimensions you require.

Pros of Midjourney

• Powerful and popular AI image creation tool
• Can create a wide range of styles of artwork and visual content
• Easy to browse other people’s creations (and see the prompts they used)
• Active Discord channel with voice and video chat to discuss how to use Midjourney

Cons of Midjourney

• Need a Google or Discord account to access Midjourney
• No free plan or free trial—you need a subscription to use Midjourney at all
• No private images available unless you’re on the Pro plan ($60/month) or higher—all images on lower-priced plans will be publicly available
• Need to pay more for faster image generation

Pricing of Midjourney

Midjourney costs from $10/month (or $8/month paid annually).

There’s no free plan for Midjourney.

3. Synthesia

Synthesia is an AI app to turn text into video, complete with AI avatars and voiceovers. You can use it for any kind of short business video content—in a whole range of languages. There are different voices to choose from, and the option to create a personal avatar that speaks in your own voice. 

The AI video assistant can turn your slide decks, PDFs, or website content into videos. You and your team can also edit and collaborate on videos within the platform itself for faster content production.

Pros of Synthesia

• Wide range of AI avatars to choose from
• Can add guests to your account
• Includes a wider range of languages and voices
• Can use Personal Avatar for voice cloning
• Option to automatically create and add closed captions
• Also has an AI screen recorder (Chrome add-on) to produce screen recordings
• Provides royalty-free images, video clips, music & icons for your videos

Cons of Synthesia

• Customization options are limited
• Avatars can be a bit robotic-looking
• Free video requires your email address—and takes 5–10 minutes to generate
• Cheapest paid plan only gives you 10 minutes of video per month

Pricing of Synthesia

Synthesia costs from $29/month (or $18/month if you pay upfront for the year).

There’s also a free plan that lets you create up to 36 minutes of video per year.

Best AI Tools for Social Media Content

Looking to create social media content? Lots of AI tools can handle text and images … but you’ll need something a bit different if you’re producing lots of videos. These 3 are my favorites.

1. Gling

Designed for YouTube videos, Going is a video creation tool that uses the power of AI to turn your raw unedited video into a polished piece of content. It can automatically remove silences, fillers words, and bad takes—leaving the focus on your content.  

Using the text transcript, you can also quickly make changes to your video, saving you a ton of time. You can generate AI captions, too, and use the AI to quickly apply these in the best places within your video.

Pros of Gling

• Automatic video editor suitable for long-form videos
• Removes background noise and improves audio
• Auto framing feature to zoom in/out
• Also has a YouTube Title generator and YouTube Chapters generator
• Supports a range of file formats (e.g. XML for Final Cut Pro)
• Includes voice recognition and text-to-speech options for accessible video editing

Cons of Gling

• Advanced features may have a steep learning curve
• Free version only allows you to process one hour of video

Pricing of Gling

Gling costs from $15/month ($10/month if you pay annually). This lets you process up to 10 hours of media per month.

There’s also a free plan, but you can only use this for one hour of media total.

2. OpusClip

OpusClip lets you instantly turn a longform video into a set of shorts, ideal for platforms like TikTok, YouTube Shorts, and Instagram Stories. It can even push these videos to your social platforms for you—making it a great tool for managing your video social media presence.

The AI can add B-roll footage into your video (either from a royalty-free stock library or by creating AI-generated visuals), and you can edit your video content before you hit publish.

Pros of OpusClip

• Lets you repurpose video content fast
• Has templates you can use to brand your short videos
• Lets you schedule posts on a range of social platforms
• Different aspect ratios available (9:16, 1:1, 16:9)
• Scores each of your clips for its potential to go viral

Cons of OpusClip

• Video processing (and playback while editing) is quite slow
• Editing tools may seem tricky to use

Pricing of OpusClip

OpusClip starts from $15/month for the Starter plan, though you can get the Pro plan for slightly less by opting for an annual subscription.

3. Submagic

Submagic is a tool to add automated subtitles—and more—using AI. Its dynamic captions feature lets you put in captions in 48 different languages, and you can even include emojis. Their video editor lets you use a text-based interface to quickly trim videos.

You can also add AI descriptions, zooms, sound effects, and music to your video clips, making it quick and easy to create video content for your social channels.

Pros of Submagic

• Edit your shorts faster than ever
• Add high-quality AI-generated captions automatically
• Clips longer videos into shorts
• Free tools available, e.g. transcript generators, video download tools
• Can add gifs and images to your videos automatically
• There’s a free plan available (though with limitations)

Cons of Submagic

• Videos are watermarked if you’re using the free plan
• Doesn’t have advanced editing tools

Pricing of Submagic

• Submagic costs from $20/month (reduced to $14/month if you pay annually).
• There’s a free plan too, with limited features. Videos produced on the free plan are watermarked.

Other Great AI Social Media Tools

RightBlogger—We’ve packed lots of social media tools into RightBlogger, including a social bio generator, post ideas generators for a range of platforms, plus a whole set of YouTube Video tools.

Buffer’s AI Assistant—If you’re already using Buffer to manage your social media accounts, give the AI assistant a try. It can come up with social media posts for you and also repurpose content for different channels.

Narrato AI Content Genie—The Narrato “Genie” can create fresh social media and blog content for you on autopilot, along with image recommendations. You can select the AI-generated content you want to publish or create/edit custom content.

How to Use AI-Powered Tools Effectively for Content Creation

When you’re creating content with AI, whether it’s for your blog, YouTube channel, or social media accounts, that content is going to represent your brand out in the world. You want to be 100% confident in it.

That means:

• If you’re using a chat-style tool, like ChatGPT, you need to be really good at prompt engineering. The quality of what you get out of these tools is only ever going to be as good as what you put in! A vague or generic prompt probably won’t get you the results you’re hoping for.
• If possible, opt for a template-based tool (like RightBlogger). This does all the detailed prompting behind the scenes for you, so you can get consistent, high-quality results every time.
• Before creating content, train the tool on your brand style. With RightBlogger, that’s really easy using the MyTone feature. With tools like ChatGPT, you can copy-and-paste a sample of your content and ask it to write in the same style.
• Always have a human editor review content before publishing it. While AI won’t make spelling mistakes, it can get facts wrong, write dull content, or even produce something inadvertently harmful (to your audience or your brand). You want to run all your content past a human before publishing it.

Get Started With AI for Producing Content

If you’d like to start experimenting with AI for content automation on your blog or social media accounts, give RightBlogger a try. We’ve packed it with great content-creation tools, whether you want to write a tweet or a 2,500 word blog post! 

As well as generative text tools, we’ve also got an image creation tool in RightBlogger—and the AI can repurpose content for you too (e.g. turning a video into a blog post).

You can try the tools in RightBlogger for as long as you want with a free account. If you want to use our more advanced features or create loads of content as part of your marketing strategy, our paid account costs from just $24.99/month and gives you unlimited access to everything.