What should I include in an AI prompt for email marketing so the output is usable?

Start with the goal of the email, who it is for, and what you want readers to do next. This gives the AI enough context to write copy that fits your offer and audience. Add key details like your product name, benefits, price or deadline (if any), and the tone you want. If you have past subject lines or emails that worked, paste a few examples so the AI can match your style. Ask for the exact format you need, like “3 to 4 short paragraphs” plus a clear CTA at the end. If the first draft feels generic, run your prompt through the Prompt improver to make it clearer and more specific.

Can I use these prompts with tools other than ChatGPT?

Yes. These email prompts work in most chat-based AI tools because they are written as clear instructions, not tool-specific commands. To get better results across platforms, keep your prompt simple and structured. Include placeholders like [PRODUCT], [AUDIENCE], and [TONE], then fill them in before you run the prompt. If you want fewer steps, you can use RightBlogger tools that already do the prompting for you, like Subject line ideas for subject lines or CTA copy for calls to action.

How do I write AI subject lines that do not sound spammy?

Use clear, honest language that matches what is inside the email. Avoid hype words and tricks that feel misleading, because they can hurt trust and open rates. Give the AI guardrails in your prompt, like “not over the top,” “not misleading,” and “fit for a newsletter.” You can also ask for options in different styles, like curiosity, benefit-driven, or direct. A simple workflow is to generate 10 options, pick 2, then A/B test them. If you want quick variety, use Subject line ideas to generate subject lines fast and keep them on-brand.

What is the best way to A/B test AI-written emails without wasting time?

Test one change at a time, like the subject line or the CTA, while keeping the rest of the email the same. This makes it clear what caused the result. Start with subject lines because opens come first, then test email copy to improve clicks, and finally test CTAs to improve conversions. Ask AI to explain why each option might perform better so you can make smarter picks. Track open rate, click-through rate, and conversions, then reuse what wins. Over time, you build a set of proven patterns that you can plug into future AI prompts.

How can RightBlogger help me use AI prompts for email marketing faster?

RightBlogger can speed up your email workflow by giving you ready-to-use tools for the most common email tasks. That includes subject lines, cold emails, newsletter writing, and CTAs, without you having to perfect prompts each time. If you send newsletters often, you can use the Newsletter generator to draft issues quickly, then polish the draft with your own stories and examples. You can also pull fresh topics with Newsletter content ideas. To keep everything sounding like you, set up your brand voice with MyTone. That way, your emails stay consistent even when you use AI to draft them.

18 Best AI Prompts for Email Marketing (ChatGPT Prompts)

Having the right AI prompts for email marketing is essential if you’ll be using AI tools to help in your marketing efforts. The prompts you choose will literally make the difference between delivering high-converting copy that inspires action… and sending a dud of an email that goes straight to the trash.

Whether you’re using ChatGPT, our very own RightBlogger Chat, or another tool entirely, you need to be leveraging the best AI prompts in order to craft truly effective email copy. This’ll help you grow your customer base (and deliver real value to your audience along the way).

Ryan Robinson AI RightBlogger (ChatGPT + You Thumbnail)

Don’t worry if you’re not a confident writer, or if you feel your selling skills aren’t as strong as you’d like them to be. AI (artificial intelligence) can do a lot of the initial drafting for you… but it’s over to you for knowing what to ask & how to make it’s creations sound more like you.

In this list, we’ll go through all of our best email marketing ChatGPT prompt templates, with real examples of what AI can do with each of them.

Tip: If you want to dig further into the art and science of crafting effective prompts, take a look at our detailed guide to prompt engineering.

18 Best AI Prompts for Email Marketing (ChatGPT Prompts and Templates)

Let’s dig into our top email marketing AI prompts. If you’re the jump-to-wht-you-need type, I’ve broken them out into different categories right here:

Now, let’s dive into our list.

General Email Marketing AI Prompts

1. Brainstorm Ideas for Email Marketing

Act as an experienced email marketer and copywriter. Come up with [X] different ideas for emails I could send to my email newsletter list, based on my blog at [URL]. Make these ideas suitable for a target audience of [AUDIENCE DESCRIPTION]. For each idea, suggest a subject line, main content, and any extras to include.

If you’re stuck for ideas, use this prompt to get ChatGPT (or the AI of your choice) to come up with plenty of options. Here it is in action:

An example AI email prompt in ChatGPT to come up with ideas based on your blog content.

Tip: If you’ve already got a successful email newsletter list, you could also give the AI examples of ideas you’ve used in the past. That can help it to come up with ideas that’ll work for you.

2. Turn a Blog Post into a Short Email

Act as an experienced email marketer and copywriter. Using this blog post: [URL], come up with [X] versions of an attention-grabbing teaser based on the content. This teaser should be 3 to 4 short paragraphs long. It should have a clear call to action at the end to encourage email subscribers to click through and read the rest of the post.

One great way to get more traffic to your blog is to send a “teaser” of your posts out to your email list. ChatGPT can easily craft this for you. Here’s a quick example:

An example AI email prompt in ChatGPT to craft a teaser for your latest blog post.

Act as an experienced email marketer and copywriter. Go through the [attached/below] testimonials and pick out [X] one-sentence excerpts to use in an email promoting the product. Use these sentences verbatim: do not paraphrase or change anything. Select a range of testimonials that highlight different features. Include the name of the person giving the testimonial immediately after it.

One great way to persuade on-the-fence prospects to buy is to use social proof: testimonials or success stories from your existing happy customers. Here’s how that might look:

An example AI email prompt in ChatGPT to extract social proof from testimonials to use in your emails.

Tip: You could upload a spreadsheet or document of testimonials, or you could copy and paste them below your prompt.

4. Write a Follow-Up Email

Act as an experienced email marketer and copywriter. Write a short follow-up message to send several days after the below email (if the email has gone unanswered). Aim to address pain points and drive conversions, but keep it short and professional. Original email: [text of email]

If you’ve sent a cold email (or a LinkedIn message) that went unanswered, use this prompt to get ChatGPT to craft a follow up message for you. Here’s the type of message it can produce:

An example AI email prompt in ChatGPT to follow up on a cold email that went unanswered.

Email Subject Line AI Prompts

Crafting subject lines can be tricky. Even experienced copywriters may get stuck here, struggling to know how to best grab attention. These prompts are designed to help.

Tip: Did you know that RightBlogger has a built-in email subject line tool? This tool lets you quickly craft subject lines without any prompting: you can even select a tone/writing style or (if you’re on the Unlimited plan) use a custom MyTone.

5. Subject Lines for Promotional Emails

Act as an experienced email marketer and copywriter. Give me 10 different subject line variations for an email about [PRODUCT], which is [DETAILS]. These subject lines should prime readers to buy, without being over the top or misleading.

Sending out an email about a product? If this is a product you’ve been selling for a while, you might be struggling for fresh subject line ideas. This propmt lets you quickly craft subject lines like these:

An example AI email prompt in ChatGPT to craft multiple subject line options.

Act as an experienced email marketer and copywriter with expertise in nurturing a list through high-value content. Give me 10 different subject line ideas for an email about [TOPIC]. These subject lines should encourage readers to click through and read the email, without being misleading or seeming like they could be spam.

If you’re writing a less sales-focused email, perhaps on a newsletter topic to nurture your list, this prompt will give you suitable subject lines. Here’s what you can expect:

7. Subject Lines Incorporating Urgency and/or Scarcity

Act as an experienced email marketer and copywriter with expertise in driving sales. Give me 10 different subject line ideas for an email promoting [PRODUCT]. These subject lines should all incorporate urgency, scarcity, or both.

As an email marketer, you’ll know how powerful urgency and scarcity can be in getting people to act. This prompt gets the AI to incorporate urgency, scarcity, or both into your subject lines to promote limited-time offers:

An example AI email prompt in ChatGPT to craft urgency or scarcity driven subject lines.

8. Improve the Subject Line for an Existing Email

Act as an experienced email marketer and copywriter with expertise in crafting engaging subject lines. Give me 10 different subject line ideas for the email below. These subject lines should fit with the tone and style of the email, as well as with its content. [EMAIL TEXT]

In some situations, you’ll already have the email that you want to use—you’re just struggling to figure out the best subject line. ChatGPT can help you brainstorm ideas. Here’s some it came up with for Andy’s email about our WordPress integration:

An example AI email prompt in ChatGPT to craft subject lines for an existing email.

9. Subject Lines for Cold Emails

Act as an experienced sales representative who is an expert at crafting cold email subject lines that win prospects over. Give me 10 different subject line ideas for a cold email to [ROLE] about [PRODUCT/SERVICE].

If you’re approaching a prospect for the first time, then getting your subject line right is vital. It gives them their first impression of you. This prompt comes up with engaging, professional subject lines like these:

An example AI email prompt in ChatGPT to come up with cold email subject lines.

10. Subject Lines Tailored to Your Tone and Style

Act as an experienced email copywriter and ghostwriter with expertise in crafting engaging subject lines to suit your client’s voice perfectly. Give me 10 different subject line ideas for an email about [TOPIC/PRODUCT]. These subject lines should match the tone and style of my previous email subject lines, listed below. [LIST SUBJECT LINES]

Already sent out lots of emails to your list? Use an AI prompt that asks for subject lines that fit with your previous ones. You’ll get an on-brand list like this:

Email CTA (Call to Action) AI Prompts

Each email you write should end with a call to action (CTA) where you prompt the reader to do something. That might be something like:

Schedule a call
Buy a product
Fill out a form

These are some of my most effective calls to action—but you can use anything else that moves your prospect closer to becoming a customer (or that nudges an existing customer to buy again).

These prompts are all designed to help you generate powerful CTAs that push your reader to take action.

11. Improve an Existing Call to Action

Act as an experienced email marketer and copywriter with expertise in crafting calls to action. I’m promoting [PRODUCT] to an audience of [AUDIENCE DETAILS]. Give me 10 different variants on this call to action: [EXISTING CTA]. For each variant, explain why you think it will work to get prospects to take action.

Have you already got a CTA that you’re using? If you suspect it could be stronger, use this prompt to get ChatGPT to create some variants for you. Here’s what you can expect:

An example AI email prompt in ChatGPT to create CTA variations.

12. Crafting a Call to Action for a Specific Purpose

Act as an experienced email marketer and copywriter with expertise in crafting calls to action. Write 10 potential calls to action to encourage readers to [DO ACTION]. Use a [TONE] tone and style.

When you already know what you want your email to accomplish, let ChatGPT come up with CTAs that are tailored to your purpose. You can tell the AI what you want people to do, like sign up for a webinar or schedule a call.

An example AI email prompt in ChatGPT to craft CTAs for a specific purpose.

Email A/B Testing AI Prompts

While the prompts above will get your chosen AI platform to craft copy that fits with industry best practices, it’s hard to know exactly which subject lines, email copy, and calls to action will perform best with your unique audience. That’s where A/B testing comes in.

If you’re not already familiar with A/B testing, it’s the process of testing one version (A) against a variant (B), then seeing which does best in terms of key metrics like your open rate, click-through rate, and conversions.

Tip: Try to only vary one thing at a time. E.g. test 2 different subject lines but keep the email body text and call to action the same.

13. A/B Testing Subject Lines to Increase Open Rate

Act as an experienced email marketer and copywriter with expertise in A/B testing subject lines. Suggest your 2 best subject lines for an email about [TOPIC/PRODUCT]. For each subject line, provide your analysis of why it should result in high open rates.

Getting your email opened is the first battle won. Some subject lines will perform dramatically better than others. ChatGPT can give you options for testing, and explain why they’ll work well:

An example AI email prompt in ChatGPT to create 2 subject lines for A/B testing.

Tip: If you prefer, you could use one of the prompts above to get ChatGPT to generate 10 or more ideas. You could then narrow this down (manually or with AI) to select the best 2 for A/B testing.

14. A/B Testing Email Copy to Increase Click-Through Rate

Act as an experienced email marketer and copywriter with expertise in crafting copy that gets a high click-through rate. Review this existing email and write a variant that you believe will get even more click-throughs. List the reasons why you believe this variant will perform better. Existing email: [EMAIL TEXT]

You want more people to click through—and that means making your email copy as engaging and convincing as possible. ChatGPT can help by crafting a stronger version and explaining why it should do better in an A/B test:

An example AI email prompt in ChatGPT to create a variant of an existing email.

15. A/B Testing CTAs to Increase Conversions

Act as an experienced email marketer and copywriter with expertise in crafting CTAs that result in high conversions. Suggest your 2 best CTAs for an email promoting [PRODUCT] that links to a sales page. For each CTA, give your analysis of why it should result in high conversion rates.

While you might think your sales page is what affects conversions, your call to action could also potentially have an effect. It’s worth A/B testing this to find out.

An example AI email prompt in ChatGPT to write 2 high-converting CTAs for A/B testing.

Email Marketing Campaign Planning AI Prompts

Often, you won’t just be crafting a single email—you’ll be creating a whole email campaign, incorporating several different messages to achieve a goal. This might be around the launch of a new product, or during a sale or other special promotion.

16. Plan Your Email Campaign (Marketing Strategy)

Act as an experienced email marketer and copywriter with expertise in crafting high-converting email campaigns. Give me [X] emails in a sequence to promote [PRODUCT/SERVICE] to an audience of [AUDIENCE]. For each email, give a potential subject line, state the goals of that message within the campaign, and give a brief outline for the content plus a suggested CTA. Give me a timetable for sending these emails that covers [X] days, with 2 emails on the final day.

Just planning out all the emails for a campaign can feel overwhelming, especially if you don’t have much experience with marketing strategy. Let ChatGPT help with this prompt. Here’s a sample of what it will produce:

An example AI email prompt in ChatGPT to outline a full email campaign to promote a product.

17. Draft Emails in Your Marketing Campaign

Act as an experienced email marketer and copywriter with expertise in crafting high-converting email campaigns. Using the plan above, write copy for each of those suggested emails. Use a [tone] tone and write for an audience of [audience]. Give 3 subject line options for each email, and 3 CTA options.

Once you’re happy with ChatGPT’s plan (remember, you can always re-prompt it and ask for changes), you can go ahead and have it draft all your emails at once, like this:

An example AI email prompt in ChatGPT to draft all the emails within an email campaign.

Tip: If you want more fine-tuned control over the emails in your campaign, you can instead use some of the prompts we covered earlier in this article to draft each message separately.

18. Create Welcome Emails for New Subscribers

Act as an experienced email marketer and copywriter with expertise in crafting high-converting email campaigns. Craft [X] welcome emails in a sequence, to be sent on [DAYS], for my email list about [TOPIC] aimed at [AUDIENCE]. Include brief mentions of my products [NAME] and [NAME].

In 2024, GetResponse found that welcome emails had an average open rate of 83.63%. That makes your welcome email (plus other subsequent emails in your welcome sequence) incredibly valuable. Here’s what ChatGPT can come up with for you:

An example AI email prompt in ChatGPT to create welcome emails for an email list.

Getting the Most from Your ChatGPT Email Prompts

You can use all our prompts above as-is, but if you want to go further with your digital marketing efforts, consider:

Making use of segmentation to send different special offers or relevant content to different sections of your list—a vital part of your email marketing strategy. E.g. you could send one offer to people interested in e-commerce and a different offer to those interested in SaaS.
Using automation along with your email text, e.g. to automatically send a follow-up email to cold contacts who don’t reply.
Creating an email template and giving this to ChatGPT so it can always create emails that fit your standard company format.
Let ChatGPT know about your target audience. That could include demographics (e.g. “women in their 30s”) but could also include psychographic information (e.g. “they enjoy being outdoors in nature”).

Should You Use ChatGPT for Email Marketing or Another Generative AI Tool?

ChatGPT isn’t your only AI option for email content creation. There are plenty of other AI tools that incorporate a similar chat feature, and we’ve designed these prompts to be used with any AI.

A great ChatGPT alternative is our very own RightBlogger. You can use all of these prompt examples within the Chat (available on the Unlimited plan) to craft your email copy.

Cold Email Generator Tool in RightBlogger (A)

Plus, you’ll get access to all of our most effective ready-to-use tools like the Email Subject Line Generator, Cold Email Writer, and Call-to-Action tools, to name a few.

With these tools, you can use MyTone to make sure your copy is always spot on for your brand tone and style.

MyTone Personalized Writing Tone and Style in RightBlogger with AI

Our Knowledge Library lets you train the AI on the details of your product/service, so these can be incorporated into your email copy too. And our AI image generator lets you instantly create eye-catching visuals for your emails.

You don’t need to create your own prompts or master ours with RightBlogger—we’ve done all the fiddly behind-the-scenes prompting for you! Along with all our tools to help your email marketing efforts, we have 80+ other tools too, covering a range of use cases. These include blogging and content marketing, SEO (search engine optimization), social media, sales, and productivity.

You can try all our tools at no cost with a free RightBlogger plan (no credit card required).

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18 Best AI Prompts for Email Marketing (ChatGPT Prompts & More)

18 Best AI Prompts for Email Marketing (ChatGPT Prompts and Templates)