AI-Powered Tool

Content Gap Tool

Generate a comparison between two articles.

Video Demo

AI content gap analysis lets you carry out a deep dive into your competitors’ top-ranking content—so you can see exactly where your piece may be falling short. Our tool lets you carry out an instant analysis, getting a clear set of recommendations.

The term “content gap analysis” can mean a couple of different things:

  1. Comparing 2 different articles and looking at how the lower-ranking one can be improved in the light of the higher-ranking one.
  2. Considering your site as a whole and identifying missing content that you should add, e.g. articles targeting specific keywords that your site isn’t ranking for.

Our tool is designed to carry out the first type of content gap analysis. This type of analysis is fantastic for improving your on-page SEO (search engine optimization) because it’s designed to compare your article with the top-ranking piece for the same keyword. You’ll get laser-focused guidance to improve your content strategy, so you can rework your existing content to rank better.

While you can carry out a content gap analysis manually, it’s a much faster process using AI. Instead of spending hours painstakingly comparing your article with your competitor’s piece, you can simply pop the URLs into the AI content gap analysis tool and get a full analysis in less than a minute.

How to Use the Free AI Content Gap Analysis Tool

The content gap analysis tool is easy to get started with. We’ll take you through how to use it step by step.

Step 1. Enter the URL for Your Own Article

First, identify the article you want to optimize. You can use any article ranking lower than #1 for its target keyword. 

Copy and paste the URL for that article into the “Primary Article URL” box.

Entering a Primary Article URL Into the AI Content Gap Analysis Tool

Step 2. Enter the URL for a Top-Ranking Competitor’s Article

Next, search Google for your primary keyword and choose the top-ranking article.

Tip: Scroll past any “Sponsored” results and choose the top organic result that’s an article-length piece (not a Reddit post, dictionary definition, etc).

Copy and paste the URL into the “Secondary Article URL” box.

Entering a Secondary Article URL Into the AI Content Gap Analysis Tool

Step 3: Select the Tone and Writing Style for Your Content Gap Analysis

Like all RightBlogger’s generative AI tools, the Content Gap tool has the option to pick a tone/style. 

In most cases, the “Default” style will make sense for your analysis. But if you want a more formally written analysis, you could try “Professional” or “Academic” instead. For a laid-back writing voice, try “Casual” or even “Fun & Quirky”.

Changing the Default Tone & Writing Style for the AI Content Gap Tool

Step 4: (Optional) Pick a Language for the Content Gap Analysis

If you’re producing the analysis for a team or client that doesn’t have English as their first language, you might want to have the analysis written in their native language. Go ahead and select from 100+ languages here.

Selecting a Language for the AI Content Gap Analysis Report

Once you’re happy with the options you’ve selected and the articles you’ve chosen to compare, go ahead and click the “Generate” button to produce your content gap analysis report.

The Content Gap Report With Recommendations, Automatically Produced by the RightBlogger AI

Bonus: Use My Free SEO Checklist Along With This Tool

Out-performing your competitors’ content is a great way to improve your position in SERPs (search engine results pages) … but there’s more you can do to ensure that you rank well. 

Here’s my personal SEO checklist to help you.

  1. Always use an SEO plugin like Yoast SEO or RankMath on your WordPress site
  2. Make sure you’ve chosen a suitable, relevant keyword that works for your target audience
  3. Include keywords in your subheadings where possible: this encourages rich snippets and faster content indexing
  4. Check you’ve only got a single H1 header on your page (your title at the top)
  5. Use H2 headers for subheadings and H3 headers for sub-subheadings, maintaining header hierarchy
  6. Don’t keyword-stuff: just use your keyword naturally within your text
  7. Include both internal links (to your own content) and external links (to other people’s content), with at least 3–5 external links
  8. Write a compelling meta description that hooks readers (and includes keywords)
  9. Always add descriptive alt text to your images, with keywords where possible
  10. Make sure your article is long enough to rank well: that usually means 1,500+ words
  11. Craft a meta title / SEO title that includes your keyword and that draws readers in
  12. Include your keyword within your post’s permalink (slug/URL)

How Does the SEO Content Gap Analysis Tool Work?

Want to get the most out of your competitor analysis? Let’s take a look at some of the advanced features and options within the content gap analysis tool.

1. Primary Article URL (Choose an Article That’s Already Live)

When deciding on an article to optimize, you’ll want to consider:

  • What articles are already ranking on the first page of Google but could be higher?
  • Are there any articles that have been popular in the past but slowly declined in traffic?
  • Have you got articles that you didn’t optimize for a specific keyword?

Any of these articles could be good possibilities. It’s best to choose an article that’s already getting some traffic and that has the potential to get a lot more.

Note: The content gap analysis tool is designed to work with live content. You can’t use it for new content that you’ve not yet published. 

2. Secondary Article URL (Choose the Top-Ranking Article for Your Keyword)

Once you’ve chosen the piece of content you want to optimize and entered the URL in the “Primary Article” box, you need to decide what to compare it to.

The easiest option here is to run a Google search for your primary keyword. 

You then want to choose the top result that’s an article—not a Reddit post, dictionary definition, product, or video.

For instance, if we were running a content gap analysis on our article Can AI Write Books? 4 Things to Know About AI, Books & Novels, then we would want to scroll down past the Reddit links, the “People also ask” and the Squibler results, and the videos to choose the first article, which is from Publishing.com.

Search Results for the Search Query/Keyword: Can AI Write Books? The First Article Result in the SERP is After Sections With a List of Reddit Posts, People Also Ask, Tool (Squibbler) and Three Videos

Tip: If you haven’t chosen a keyword yet, the Keyword Research tool will help you figure out a good option.

3. Tone & Writing Style (Consider the Audience for Your Content Gap Analysis)

If you’re using the content gap analysis yourself, then sticking with the “Default” tone and style is fine.

But if you’re producing it for others (e.g. if you’re a freelancer, part of an agency, or creating the report for others within your organization), you might want to adjust the style.

As well as the 20 preset styles that you can choose from, RightBlogger lets you create a completely custom style using MyTone. You can create up to 10 different MyTones, so you could easily have one for your blog and one for internal documents like the content gap analysis.

Once you’ve created your MyTones, you can select them from the Tone & Writing Style dropdown in any generative RightBlogger tool:

Selecting a Custom MyTone in the Content Gap Analysis Tool's Settings

Note: You’ll need an Unlimited RightBlogger account to use MyTone. It isn’t available on the free account.

4. Language (100+ Languages to Choose From)

RightBlogger can create your content gap analysis in any of 100+ languages—you don’t have to stick with English! To find a language, simply type it into the dropdown’s search box.

By default, RightBlogger creates the report in US English, but as well as selecting a completely different language, you can also choose another variety of English: UK, Canada, or Australia.

Choosing a Different Variety of English to Use in the Content Gap Tool's Report

Content Gap Analysis FAQs (Frequently Asked Questions)

Got questions about the content gap analysis tool or about what a content gap analysis involves? Here’s everything you need to know.

Can the Content Gap Analysis Tool Analyze Whole Websites?

No. The content gap analysis tool is designed to compare 2 articles. It can’t analyze your entire website for potential content gaps.

If you’re looking for content ideas and keyword opportunities that you may have missed, try the Keyword Cluster Tool to create SEO clusters of related keywords.

Tip: Tools like Semrush and Ahrefs can be used to analyze whole websites, but these do have a relatively high price tag.

What is a Content Audit?

A content audit is different from a content gap analysis. 

Typically, a content audit is an in-depth review of a website’s content, designated not only to improve the website’s SEO strategy and for filling content gaps, but also to look at user experience, brand identity, the buyer’s journey, and more.

How Can I Improve My Content?

In general, the best way to improve underperforming content and get more organic traffic is to ask yourself what your audience needs. This should be at the core of your marketing strategy.

For marketing/sales content, think about pain points and your sales funnel. How can you explain and show potential customers exactly how they’ll benefit? Nailing this can dramatically improve your conversion rates.

For blog posts (across different formats like articles, case studies, listicles, etc), you can rise up the search rankings and reduce your bounce rate by delivering content that fully satisfies the search intent. You may also need to experiment with a new keyword, if you’ve chosen one that’s highly competitive and very difficult to rank for.

You can also look at where your competitors rank in Google and see what they’re doing differently from you, beyond a content gap analysis. For instance, perhaps their site is more user-friendly than yours.

What Other AI Tools Can I Use to Improve My Content and SEO?

RightBlogger has loads of other tools to help you create high-quality content—along with advanced SEO tools. Whether you want to optimize your current content or create brand new content, you’ll want to take a look at:

  • Article Writer: instant content creation—draft a full-length article that satisfies the search intent for a specific keyword
  • Keyword Research Tool: get on-topic keywords along with useful metrics like the keyword difficulty and search volume rating
  • Backlink Checker: see what backlinks competitor websites are getting … and use this to inform your own backlink-building strategy
  • Feature/Benefit/Outcome: perfect for landing pages, this tool helps you show potential customers exactly what they could get from your product or service
  • Summarizer: helpful for market research, the summarizer lets you quickly glean the essentials from long web pages, videos, or other valuable content 
  • People Also Ask: another way to find keywords or fill a keyword gap, the “People Also Ask” tool shows what users are searching for in Google

We also have social media tools, productivity tools, sales tools, digital marketing tools, and more. We’ve even got an AI image generator to create visuals for your blog and social media.

Who is the AI Content Gap Analysis Tool For?

We designed the AI content gap analysis tool for anyone who wants to improve their search engine rankings. That means bloggers, entrepreneurs, content creators, content marketers, SEO professionals, small business owners, and more.

How Do I Sign Up For RightBlogger and How Much Does it Cost?

It’s completely free to sign up for RightBlogger and try out all our tools. You can stick with the free account for as long as you want.

For unlimited access to all our tools plus all our advanced features like MyTone, Projects, and the Knowledge Library, you’ll need an Unlimited account. This costs $29.99/month ($24.99/month paid upfront annually). 

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When I first opened RightBlogger, I thought I was dreaming!
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RightBlogger helps me create writing I'm proud of.
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RightBlogger saves me time by doing the hardest part… start.
A
Anne
RightBlogger gave me the direction I needed for blogging
James
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It's been a sweet love story ever since I found RightBlogger
Julia
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RightBlogger helps me turn YouTube videos into blog posts.
Christy
Christy
RightBlogger changed the game for me, saving HOURS weekly.
Steve
Steve
I F*CKING LOVE RIGHTBLOGGER!
Mariah
Mariah
I think RightBlogger is genius.
B
Brad
RightBlogger is our go-to for generating articles on the fly.
Sandra
Sandra
When I first opened RightBlogger, I thought I was dreaming!
Patrick
Patrick
RightBlogger's AI is ridiculous. Nails my content every time.
Heather
Heather
RightBlogger helps me create writing I'm proud of.
Nick
Nick
RightBlogger saves me time by doing the hardest part… start.
A
Anne
RightBlogger gave me the direction I needed for blogging
James
James
It's been a sweet love story ever since I found RightBlogger
Julia
Julia
RightBlogger helps me turn YouTube videos into blog posts.
Christy
Christy
RightBlogger changed the game for me, saving HOURS weekly.
Steve
Steve
I F*CKING LOVE RIGHTBLOGGER!
Mariah
Mariah
I think RightBlogger is genius.
B
Brad
RightBlogger is our go-to for generating articles on the fly.
Sandra
Sandra
When I first opened RightBlogger, I thought I was dreaming!
Patrick
Patrick
RightBlogger's AI is ridiculous. Nails my content every time.
Heather
Heather
RightBlogger helps me create writing I'm proud of.
Nick
Nick
RightBlogger saves me time by doing the hardest part… start.
A
Anne
RightBlogger gave me the direction I needed for blogging
James
James
It's been a sweet love story ever since I found RightBlogger
Julia
Julia
RightBlogger helps me turn YouTube videos into blog posts.
Christy
Christy
RightBlogger changed the game for me, saving HOURS weekly.
Steve
Steve
I F*CKING LOVE RIGHTBLOGGER!
Mariah
Mariah
I think RightBlogger is genius.
B
Brad
RightBlogger is our go-to for generating articles on the fly.
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RightBlogger is the best AI writing tool for bloggers.
Michael
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RightBlogger speeds up the content creation process!
James
James
RightBlogger's price and ease of use are unmatched.
RJ
RJ
RightBlogger has helped me in many ways.
David
David
RightBlogger offers outstanding customer service.
Arijan
Arijan
RightBlogger is flexible with great pricing.
K
Kam
RightBlogger has been a game changer!
Mike
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No more writer's block with RightBlogger.
Zach
Zach
RightBlogger saves time and creates amazing content.
Aly
Aly
I'm amazed at how quickly I can produce video ideas now.
Mitsu
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RightBlogger helps deliver quality content & information.
Elmeri
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No other tool comes close to Rightblogger.
Sadie
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RightBlogger is the best AI writing tool for bloggers.
Michael
Michael
RightBlogger speeds up the content creation process!
James
James
RightBlogger's price and ease of use are unmatched.
RJ
RJ
RightBlogger has helped me in many ways.
David
David
RightBlogger offers outstanding customer service.
Arijan
Arijan
RightBlogger is flexible with great pricing.
K
Kam
RightBlogger has been a game changer!
Mike
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No more writer's block with RightBlogger.
Zach
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RightBlogger saves time and creates amazing content.
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Frequently asked questions

Find out more about RightBlogger

Is there a free trial available?

If you create a free account you can try our tools with limited usage and options. If you do decide to subscribe and don't love our tools we offer a no questions asked 30-day money back guarantee. Come join the 27,328+ bloggers using RightBlogger and if you're not absolutely thrilled, you can cancel & get a refund without any hassle.

Are generated articles plagiarism free?

Now this is a debate for our ages. Is AI content plagiarism? The short answer is no, because no original work is being directly copied.

That said, there's still an ongoing public debate over whether AI-generated content should be considered plagiarism. Some argue that because the content is not created directly by a human, it can't be considered original content—and therefore must be plagiarized. On the other side of the aisle, many argue that since AI algorithms are designed to create unique content, it's not technically plagiarism.

Here's where we stand: We don't feel AI-generated content constitutes plagiarism, because no original work itself is being copied. The language processing models that power these tools are gathering incomprehensible amounts of information from across the Internet, to uniquely write the content you get when you generate content with tools like RightBlogger. AI writers don't copy any specific sources, they're always learning and uniquely explaining a topic each and every time you use one.

That said, we do believe it's important for bloggers and content creators to use these AI tools responsibly. Always be transparent and ethical in your use of AI tools.

What can AI tools realistically do for me?

AI isn't here to replace you, and honestly, it can't. Powerful AI tools like the 80+ inside RightBlogger are designed to give you a great starting point to all of your content creation needs.

Think of using AI as outsourcing your first drafts. You wouldn't want to publish AI content sight-unseen, just like you wouldn't hire a writer and publish their work without proofreading it, fact-checking, weaving in your own voice, examples, stories, and experiences. Make no mistake, these tools are incredibly helpful at speeding up your content creation workflows, but it's smart to think of them as an assistant that creates great first drafts for you... but in a matter of seconds.

Is there really no usage limit with RightBlogger?

It means exactly that. Unlimited use. Once you subscribe to RightBlogger, you'll be able to use all of the 80+ tools inside the platform without any usage limits. Planning to publish 100 articles this month? Go nuts. Want to generate 50 title options for that landing page? Be our guest. The only circumstance where you could land on the dark side, is if you're clearly abusing the platform for other than its intended purposes.

How do refunds and cancellations work?

Anytime you want to cancel, you can do so yourself by going to Account > Manage Subscription and clicking the option to end your subscription anytime. You won't be billed again. If you're having trouble figuring out how to cancel, just hit us up at contact@rightblogger.com and we'll help you out.

We're super flexible when it comes to refunds. If you join RightBlogger, take a look, try out the tools and decide they're not for you—no worries, we have a no questions asked 30-day refund policy. Once you've used RightBlogger for a full 30 days, you'll still be able to cancel your subscription anytime, ceasing all future payments.

Which AI models power RightBlogger?

At RightBlogger we currently use OpenAI's GPT-4o models along with Anthropic's Claude 3 models to power our AI tools. By using a mix of models, we're able to use them where they shine the most. We're constantly updating our tools to use the latest AI models, so you can be sure you're getting the best content possible. Not satisfied with a tool's output? Let us know by contacting us.

Does RightBlogger work with popular blogging platforms?

Yes! RightBlogger has integrations for posting directly to WordPress, Webflow and Ghost. RightBlogger is also compatible with any blogging platform that allows you to copy and paste content. That includes WordPress, Squarespace, Medium, Ghost, and more. You can also use RightBlogger to generate content for your social media posts, email newsletters, and more.

Can AI-generated content be detected by tools?

OpenAI has stated very clearly that AI detection tools don't work.

Here's a really important read from Google on using AI tools to create content. TL;DR they don't care if you use AI in your content creation process, as long as the content is high quality. What defines high quality is where you come in as the Certified Human™ at the controls of tools like RightBlogger. With our tool, you'll get a fantastic first draft article, and then it's over to you for editing, fact checking, weaving in your own story, voice, tone, style, examples, real life experiences and to inject your heart & soul into the content. Our humanity is our new superpower in a world of AI tools helping assist with content creation.

So in short, you have nothing to worry about when it comes to AI content detection as long as you're happy with the finished product (once you've put your touches on the article, of course) and it checks your personal box for high quality :) does that make sense? Here's Ryan's guide on how to think about using tools like RightBlogger in your content process—including the actual step-by-step process clearly outlined.

Do you have an affiliate program?

Yes! You can join our affiliate program to earn commissions by referring new customers to RightBlogger.

What languages are supported?

Currently our interface is only available in English. However, we support 113 languages from AI including English (US), Afrikaans, Albanian, Amharic, Arabic, Armenian, Azerbaijani, Basque, Belarusian, Bengali, Bosnian, Bulgarian, Catalan, Cebuano, Chinese (Simplified), Chinese (Traditional), Corsican, Croatian, Czech, Danish, Dutch, English (UK), English (Canada), English (Australia), Esperanto, Estonian, Finnish, French, Frisian, Galician, Georgian, German, Greek, Gujarati, Haitian Creole, Hausa, Hawaiian, Hebrew, Hinglish, Hindi, Hmong, Hungarian, Icelandic, Igbo, Indonesian, Irish, Italian, Japanese, Javanese, Kannada, Kazakh, Khmer, Kinyarwanda, Korean, Kurdish, Kyrgyz, Lao, Latvian, Lithuanian, Luxembourgish, Macedonian, Malagasy, Malay, Malayalam, Maltese, Maori, Marathi, Mongolian, Myanmar (Burmese), Nepali, Norwegian, Nyanja (Chichewa), Odia (Oriya), Pashto, Persian, Polish, Portuguese (Brazil), Portuguese (Portugal), Punjabi, Romanian, Russian, Samoan, Scots Gaelic, Serbian, Sesotho, Shona, Sindhi, Sinhala (Sinhalese), Slovak, Slovenian, Somali, Spanish, Sundanese, Swahili, Swedish, Tagalog (Filipino), Tajik, Tamil, Tatar, Telugu, Thai, Turkish, Turkmen, Ukrainian, Urdu, Uyghur, Uzbek, Vietnamese, Welsh, Xhosa, Yiddish, Yoruba, Zulu. This means you can use any of the AI tools to return text in your language of choice.

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