Connecting a custom domain to your white label SEO reports lets you serve every client report from a subdomain you control (for example reports.youragency.com) instead of a rightblogger.com URL. Clients never see a RightBlogger URL anywhere on the report or in the address bar, HTTPS is set up automatically, and you only do this DNS setup once per account.

Example of custom domains for RightBlogger white label SEO reports

This guide walks through the full setup: picking a subdomain, adding the CNAME record at your registrar, verifying ownership, and customizing the URL slug each client sees.

Before You Start

You’ll need:

  • A RightBlogger plan that includes white label reports (Business or Agency).
  • A project in RightBlogger with Google Search Console connected.
  • A report set up for that project from the Reporting tool.
  • Access to your domain registrar’s DNS settings (Cloudflare, GoDaddy, Namecheap, Google Domains, Squarespace Domains, Route 53, and so on). If your domain is parked at one registrar but managed elsewhere, the DNS record goes wherever DNS is managed.

Pick a Subdomain to Use

Use a subdomain on a domain you already own. A few examples that work well:

  • reports.youragency.com
  • seo.youragency.com
  • dashboard.youragency.com
  • client.youragency.com

A few things to know:

  • The subdomain you pick is shared across every report on your account. You only set this up once, even if you have ten clients.
  • We do not support apex domains (like youragency.com with no prefix). Always use a subdomain.
  • Lowercase only. The field auto-lowercases your input.

Connect Your Domain in RightBlogger

1. Open your report’s settings

Go to the Reporting tool, pick the client project, and scroll to the Custom domain section.

2. Enter your subdomain

Type the full subdomain into the field, for example reports.youragency.com. Don’t include https:// or a trailing slash.

3. Click Connect

The Custom domain card will update to show the DNS record you need to add at your registrar and a status pill that starts at Pending DNS. Leave this tab open. Once your DNS record propagates, the status will flip to Verified automatically (the page polls in the background, no refresh needed).

Add the CNAME Record at Your Registrar

This is the only DNS record most users need. Log in to your domain registrar, open the DNS or Zone settings for your domain, and add a new record with these exact values:

  • Type: CNAME
  • Host / Name: the part of the subdomain that comes before your root domain. For reports.youragency.com, the Host is reports.
  • Value / Target / Points to: host.clientseoreporting.com
  • TTL: Auto (or 300 / 1 hour if you have to pick a number)

Save the record. That’s it. Don’t add an A record or AAAA record for the same subdomain. CNAME only.

Cloudflare users: use the gray cloud

If your DNS is on Cloudflare, make sure the Proxy status on the CNAME is set to DNS only (the gray cloud icon), not Proxied (the orange cloud). The orange cloud blocks our SSL setup and is the single most common reason verification fails on Cloudflare.

If we ask for a TXT record

If the domain you’re connecting was previously used on a different hosting account, the Custom domain card may show one or more verification records like _vercel.yourdomain.com TXT vc-domain-verify=... alongside the CNAME. Copy the Type, Host, and Value exactly as shown and add them as TXT records at your registrar. Once they propagate, click Check status and we’ll finish verifying.

Verification and SSL

After you save the CNAME, the Custom domain card will switch from Pending DNS to Verified on its own. Typical timing:

  • Cloudflare or Route 53: usually under a minute.
  • Namecheap, GoDaddy, Google Domains: usually 5 to 30 minutes.
  • Older or slower registrars: can take up to 24 hours. This is normal.

HTTPS is automatic. We provision a free SSL certificate as soon as the domain verifies, and we renew it for you indefinitely. You don’t need to upload a certificate, add an AAAA record, or do anything else for SSL.

Once verified, the share URL shown in the report settings switches automatically from rightblogger.com/reports/... to your domain. Copy and open buttons in the UI now use your domain. The original rightblogger.com link continues to work too, so any links you’ve already sent to clients are not broken.

Customize the URL Slug for Each Report

Once a domain is connected, each report shows a Custom slug field. By default the URL ends with an auto-generated string (something like /k3df9q2a1). You can replace that with a friendly slug like acme-co so the URL becomes https://reports.youragency.com/acme-co.

Slug rules:

  • Lowercase letters, numbers, hyphens, and underscores only.
  • 1 to 40 characters.
  • Must be unique on the domain. If a slug is taken, the field shows an inline “not available” message as you type.
  • Both the friendly slug and the original auto-generated slug resolve, so old links keep working even after you change the slug.

Using One Domain for Every Client

This is the standard setup. Connect reports.youragency.com once, then every client report on your account lives at reports.youragency.com/{client-slug}. You only add the CNAME at your registrar one time. Every new report you create after that automatically uses your domain.

Switching or Disconnecting Your Domain

To disconnect a domain, open the Custom domain section on the report, click the three-dot menu, and choose Disconnect domain. This removes the domain from your account and reverts the share URL back to rightblogger.com/reports/.... It does not delete the CNAME at your registrar, so you’ll want to remove that on your end too if you no longer want the subdomain in use.

To switch to a different domain, disconnect the current one first, then add the new one in the field and update your registrar to point the new subdomain at host.clientseoreporting.com.

Troubleshooting

Status has been “Pending DNS” for more than an hour

Most of the time this is one of these:

  • The Target is wrong. It must be exactly host.clientseoreporting.com with no https:// and no extra characters.
  • On Cloudflare, the proxy is enabled (orange cloud). Set it to DNS only (gray cloud).
  • There’s a conflicting A or AAAA record on the same subdomain. Delete it. CNAME only.
  • There’s an existing CNAME on the same subdomain pointing somewhere else.

You can confirm what your DNS is actually serving with dnschecker.org (search your subdomain, choose CNAME).

“This domain is linked to another Vercel account”

Add the TXT records shown in the Custom domain card (covered in the section above), then click Check status.

“Your account is already using another domain”

We enforce one custom domain per RightBlogger account, shared across all your reports. Disconnect the existing domain first, then add the new one.

“Enter a valid domain”

The value must be a real subdomain (lowercase letters, numbers, hyphens, and periods). No paths, no protocols, and no .vercel.app domains.

Domain shows Verified but my custom slug returns a 404

Use the exact slug shown in the settings panel (slugs are case sensitive). Slugs are also limited to a single path segment, so /acme works but /acme/2024 does not.

FAQs

Do I have to do this for every client?

No. One domain covers every report on your account. Each new client report you create gets your domain automatically.

Can I use my apex domain like youragency.com?

No, use a subdomain. CNAME records aren’t supported on apex (root) domains by most registrars, so reports.youragency.com works but youragency.com doesn’t.

What if I host my marketing site on the same root domain?

Fine. The subdomain you use for reports is independent of whatever lives at the root domain or other subdomains. Your main site at youragency.com and your reports at reports.youragency.com don’t interact.

How long does SSL take?

Usually under a minute after DNS verification completes. You don’t need to do anything for SSL to work.

Can clients see this is RightBlogger underneath?

No. The page, the URL, and the SSL certificate are all on your domain. There’s no RightBlogger branding visible to the client.

Can I export the report as a PDF from my custom domain?

Yes. PDF export works the same way whether you’re on the default URL or a custom domain.