AI Marketing: How to Market Your Business Faster with AI Workflows (Live Replay)

AI marketing has quickly become something you can no longer afford to ignore—and for good reason.

Put simply, AI marketing means utilizing AI-powered tools (like the ones we’ve packed inside RightBlogger) and repeatable strategies like what we teach in our courses, to help you create better content, reach your audience faster, and achieve your goals with less time & energy spent. AI tools are an incredible marketing assistant.

As a marketer and business owner that’s worn both hats for 15+ years, I know it can feel overwhelming to dive into AI tools. But once you understand what’s possible & have a proven workflow to follow… it’ll change your marketing forever. So, let’s simplify AI marketing and get to the heart of how you can use AI to transform your marketing efforts today. Watch my process right here:

If you haven’t made a free RightBlogger account yet, sign up today to unlock access to our powerful tools, free courses, a private community, and a whole lot more.

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Why AI Marketing is No Longer Optional

AI marketing isn’t just a buzzword or a fad. It’s your marketing playbook, made smarter & faster. Think about the most time-consuming parts of your marketing—keyword research, content creation, promotion—it’s all made easier with AI.

Whether you’re a content creator that’s blogging on weekends, running a full on marketing team, or growing your own business, AI tools streamline processes you might not even realize can be simplified.

For example, AI isn’t just about automating tasks. It’s about improving the ways you do what you already do… creating meaningful connections with your audience, by solving their pain points faster and more effectively.

Whether you’re writing blog posts, making videos, recording podcast episodes, making shorts, or still figuring out which topics resonate most with your audience—AI tools have changed marketing forever by giving you greater insights and simple shortcuts to taking action, quicker.

Want to see more examples of how real marketers are using AI right now? Check out 10 Best AI Marketing Tools (with Real Examples) to get inspired.

Researching Pain Points: The Foundation of AI Marketing

The first step in any effective content marketing strategy is understanding your audience’s (real) pain points. Not just the ones you imagine either… but actually doing research to validate that your content will make a meaningful impact in the lives of your audience.

AI marketing tools make this easier than ever. Here’s how you can get started with the research stage—to make sure you’re tackling real problems your audience has:

1. Use AI tools for keyword research: Tools like RightBlogger’s Keyword Tool and Keyword Cluster Tool help you discover what people are really searching for online. For example from the livestream video above, I recently looked up “Squarespace templates for therapists” to identify demand and get some potential content ideas.
2. Study search engine results carefully: Tools like the People Also Ask Tool inside RightBlogger help you see what additional questions people are asking about your niche.
3. Validate your ideas: Cross-check demand for niche topics using real, live Google search engine results. If you’re catering to a specific audience, like therapists, photographers, or authors, do the actual searches your target customers will be making & gather insights about how you can best meet those needs. Then, you can focus on creating detailed blog posts, videos, or other content that’s tailored to their real needs.

Need tips on how to refine your research process? Dive into our guide: AI for Content Marketers: 5 Smart Ways to Elevate Your Work.

Content Creation Made Faster (and Smarter) with AI

Let’s be real. Writing can take forever lol. Trust me, I know. But with the help of AI in your marketing tech stack, you’ve got an assistant who works fast… very fast.

This doesn’t mean you can just hit “Generate” with a tool like our AI Article Writer and publish without a second glance, though. That’s a mistake that won’t lead to the results you actually want (traffic, leads, customers).

Given enough detail and context, AI excels at feeding you a first draft or outline—it’s your job to inject your own unique perspectives, examples, stories, and experience into the content, to truly make it personal (this is why people will come to you, over the competition).

How to Create Great Content: My AI Workflow

Here’s my quick workflow to follow, for incorporating AI into your content creation process, effortlessly.

After you’ve researched and nailed the pain point(s) your audience has, begin by using our AI Article Writer to spin up an outline to get you started:

1. Use Projects and MyTone to personalize your voice: You’ll first wanna activate these two features inside RightBlogger, to helps make sure the AI writer behind-the-scenes uses your style, tone, and voice as it gets to work. Upload a sample of your writing so the tool learns how you sound.
2. Create an AI-generated outline based on your instructions: Using our Article Writer, I fill out as much detail as possible into the first prompting step, including the Additional Instructions where I add my own unique spin on the topic. Then, I’ll get an outline for my post, with clear sections highlighted. Next, I’ll tweak many of the details inside this outline, making it exactly what I envision for this topic, before generating the actual first draft blog post.
3. Edit, polish, and personalize: This is super important, because it’s where I see so many marketers go wrong, just before the finish line. AI first drafts are not your endpoint; they’re just the beginning. Our AI Article Writer will get you an already SEO-optimized first draft, but it still needs you. Now it’s time to add your own stories, examples, voice, and pull from your own real-life experiences, to truly make your AI-assisted content stand out from the crowd.

Want a full walkthrough? Watch the video above and check out AI Content Creation: A Complete Guide, to sharpen your content creation workflow even more.

Content Promotion Done Right (with AI)

Your marketing doesn’t stop when you hit “publish” on a blog post, video, podcast episode, or other content asset. This is where the fun really begins.

Promotion is where the magic happens—it’s how you spread the word about the value you’re delivering to your audience—and AI can help you significantly extend the life of every blog post or video you create.

Here are three ways I love promoting content:

• Leverage email marketing: Build an email list and notify your subscribers about new content. It’s still one of the best ways to drive traffic, and every content creator & marketer I’ve spoken with has said they wished they’d started an email list earlier in their business.
• Use social scheduling tools: Write a few punchy Twitter or LinkedIn posts and schedule them over time. This ensures you’re constantly promoting without manually posting each day. RightBlogger’s tools can help you do this, faster.
• Repurpose content for other platforms: Turn your videos into a blog post, or turn your blog post into a video script. Update and rewrite your existing articles into more relevant pieces for today. AI tools like what we’ve got inside RightBlogger make this process so much easier than ever before.

For more tips on repurposing, check out our guide to Content Repurposing with AI: 5 Ways to Maximize Your Marketing ROI.

The Real AI Marketing Secret: Building (Real) Relationships

Beyond using tools to make your creation and marketing workflows easier, relationships with other creators, marketers, and business owners in your space matter more than ever before.

Seek out collaborations with podcasters or bloggers in your niche. Pitch guest posts, podcast guest appearances, or even exchange promotional shoutouts on socials or to your email newsletters. These kinds of partnerships (when nurtured) can really explode your reach to highly targeted audiences.

Relationships help establish more credibility and bring new traffic your way.

AI marketing isn’t about replacing you or your creativity. It’s about amplifying the things that are already special about you.

By taking repetitive tasks off your plate, AI lets you focus on what matters most—solving more meaningful problems for your audience.

If you’re just starting to use AI in your marketing workflows, focus on these steps:

1. Research what your audience struggles with
2. Create helpful, engaging content (use our tools to make this faster & easier)
3. Promote thoughtfully, using email, social channels, and collaborations

Ready to dive deeper into AI tools and get free strategies? Join our free course, AI Foundations. Your marketing is about to get a whole lot more effective.