2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

Last Updated July 16, 2025

2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

If you want to beat competitor websites in your niche to the top spot on Google and be in the top sources in LLMs like ChatGPT, Claude, Gemini, Perplexity & Google’s AI Mode, one of your best secret weapons is AI competitor analysis tools. Enter: RightBlogger’s free Content Gap & Backlink Checker tools.

🔑 Competitor analysis (or competitive analysis) is the process of figuring out what your competitors are doing well, and determining what you can do even better. Competitor analysis tools help you dig into exactly how your competitors are ranking their content, then provide you with actionable insights to improve your content and rankings.

This process can sound daunting if you’re not very familiar with SEO (search engine optimization). Some of the big name tools you can use for competitor analysis, like SEMRush and Ahrefs, just aren’t affordable for many bloggers, solopreneurs, and small business owners I know.

The great news? Andy and I made 2 AI-powered competitor analysis tools inside RightBlogger that’ll give you a highly detailed competitor analysis—and you can use them completely free with a RightBlogger account.

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With artificial intelligence, there’s no need for time-consuming market research and manual competitor analysis—or wasteful guesswork. In just seconds with these tools, you can uncover valuable insights showing exactly what you need to do, to beat the competition.

1. RightBlogger’s Content Gap Tool (Analyze Competitor Content)

Let’s say you’ve got a post that’s performing well in search engines and in LLM recommendations… but it could be doing even better.

Wouldn’t it be awesome if you could get a list of exactly what you need to do to outrank other websites that are currently above you, for the same keywords?

AI Competitor Analysis Tools (Screenshot of RightBlogger Free Tools)

Well, with AI powered tools like our Content Gap tool, you can get just that—fast. You just need:

The URL of your post
The URL of a competitor’s post (hint: use the post that’s ranking #1 on Google for your primary keyword)

Our Content Gap tool will analyze both posts, digging into exactly where your post is falling short.

Here’s a full video tutorial where I walk through getting the most out of our Content Gap Tool:

Let’s get practical with an example, now. Imagine we want to improve this Shopify post How to Get More Followers on Instagram. They’re currently being outranked by Sprout Social’s post.

All we need to do is put the URLs into the tool and hit “Generate”. The AI does the rest.

Carrying out competitor analysis with RightBlogger's Content Gap tool

The content gap report covers:

Summary: A brief summary of the differences between the pieces.
Content Gaps: Specifics on the gaps between the primary article and the competitor piece, showing where the primary article may be falling short.
Opportunities: A clear, specific list of ways the primary article could be improved.
Questions: A list of questions that the competitor article is answering (and that the primary article isn’t).
How to Improve the Primary Article: More details on how you could change the primary article—this builds on the tips on the “Opportunities” section, giving more details and further ideas.

A list of Opportunities in the Content Gap tool for detailed competitor analysis

Want to go even further? Use the “Chat” feature (above the report) to turn these actionable insights into a detailed list of improvements. For instance, we’ve asked:

Give a single, clear list of improvements to make the primary article. Suggest a priority rating (1 = highest, 5 = lowest) for each improvement. Immediately after each improvement, give step by step instructions.

Using the Chat feature to get a prioritized list of improvements to make to the primary article, using the Content Gap tool

Now, let’s dive into our second AI competitor analysis tool, that’ll help uncover opportunities for better marketing your content online.

2. RightBlogger’s Backlink Checker (to See Competitor Backlinks)

Building backlinks to your site is a brilliant way to improve your SEO (search engine optimization). It can be tough to figure out which sites to approach for a backlink or guest posting opportunity, however.

That’s where our Backlink Checker tool comes in. You can use this to find the backlinks for any website or URL. Let’s say you wanted to peek at RightBlogger’s backlinks. Just enter rightblogger.com and you’ll get a whole list:

Carrying out competitor analysis with RightBlogger's Backlink Checker Tool

You can download the list as a CSV (spreadsheet) file, or you can reorder it by clicking on the column headers. This lets you quickly see which high-quality backlinks your competitors have.

When using the tool, make sure you choose a website with a similar target audience to you. That means your competitor data will be highly relevant to your own business.

The tool gives you:

The Backlink URL: This shows the page that’s linking to the website/URL you entered, then the page on your site it’s linking to. Below this you’ll see a “follow” or “nofollow” button. “Follow” links are most valuable as they’re like a vote for your site from another site … but “nofollow” links can still be useful.
The Domain Rank: This is a measure of how authoritative the linking site is, in the eyes of Google.
The Page Rank: This measures the authority of the linking page (not the whole site).
First Seen: This tells you when the backlink was first detected, giving you a good sense of when it was likely created.

Tip: Look for backlinks with a high domain ranking and page rank. These could be great opportunities for you to pursue, too. Click the “open” link next to the backlink’s URL to see that page.

Opening up a linking page from the RightBlogger Backlink Checker tool

Ready to Put These AI Competitor Analysis Tools to Work?

Using the Content Gap and Backlink Checker AI tools gives you an inside look at exactly what your competitors are doing to rank high in Google.

With this knowledge, you’ve got the power to replicate their success—and even beat them. I’ve used these tools to flip the script on some of my own content rankings, and I couldn’t recommend it more.

You can try out the Content Gap Tool and the Backlink Checker at no charge with a free RightBlogger account. Give it a go today and gain a crucial competitive advantage over your competitors, today. Then, once you’re really seeing the benefits from these AI competitor analysis tools, you can upgrade to a RightBlogger Pro plan for unlimited access to all 80+ of our powerful tools.

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How does an AI content gap tool actually help me outrank competitors?

An AI content gap tool compares your article to a top-ranking competitor and shows what your post is missing. It highlights topics, subheadings, and questions your competitor covers that you do not.

By filling these gaps, you make your post more complete and useful for readers. This can help search engines see your article as the stronger resource and move you higher in the rankings.

RightBlogger’s Content Gap Tool also gives you a list of clear opportunities and improvement ideas. This saves you time because you do not need to manually read and analyze every competitor article.

You can then update your post section by section, using the gap report as a checklist. Over time, this makes your whole site deeper and more helpful, which is great for long-term SEO.

What is the best way to pick competitor URLs for the Content Gap Tool?

Start by choosing the page that ranks #1 on Google for your main keyword. If your post is already ranking, you can also pick the URLs that rank right above you.

Make sure the competitor post covers the same search intent as your article. For example, compare “how to” guides to “how to” guides, not to product pages or news posts.

If you are not sure which keyword to target, first use a tool like RightBlogger’s Keyword Research Tool. Find a main keyword that matches your post, then grab the top ranking URLs for that phrase.

Over time, you can run multiple content gap reports for the same article against different strong competitors. This helps you build the best version of that post for both readers and SEO.

How should I use the Backlink Checker to get more links for my site?

The Backlink Checker lets you see which sites are already linking to your competitors. These sites have shown they are willing to link to content like yours.

Start by entering a competitor’s domain or a top ranking URL in the Backlinks Checker. Sort by domain rank or page rank to find the strongest and most trusted sites.

Visit those pages and look at how they mention your competitor. Then, plan a short, clear outreach email that offers a better or more updated resource on the same topic.

You can pitch a guest post, suggest your guide as an extra resource, or offer original data or examples. Focusing on sites that already link to similar content saves a lot of time and raises your chances of getting a yes.

How can I combine RightBlogger’s tools to improve both content and SEO at the same time?

You can use RightBlogger as a full workflow: research, write, optimize, then promote. Start with the Keyword Research Tool to find topics and phrases your audience is searching for.

Next, draft your post using the RightBlogger AI Article Writer so you have a strong first version fast. Then run your post against a top competitor using the Content Gap Tool to fill missing sections and questions.

After publishing, use the Backlink Checker to find link-building chances based on your competitors’ profiles. This helps you grow both content quality and authority at the same time.

To track how these changes perform, you can also review guidance from the SEO Reports Guide. This helps you see which updates bring more traffic so you can repeat what works across more posts.