2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

Last Updated July 16, 2025

2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

If you want to beat competitor websites in your niche to the top spot on Google and be in the top sources in LLMs like ChatGPT, Claude, Gemini, Perplexity & Google’s AI Mode, one of your best secret weapons is AI competitor analysis tools. Enter: RightBlogger’s free Content Gap & Backlink Checker tools.

🔑 Competitor analysis (or competitive analysis) is the process of figuring out what your competitors are doing well, and determining what you can do even better. Competitor analysis tools help you dig into exactly how your competitors are ranking their content, then provide you with actionable insights to improve your content and rankings.

This process can sound daunting if you’re not very familiar with SEO (search engine optimization). Some of the big name tools you can use for competitor analysis, like SEMRush and Ahrefs, just aren’t affordable for many bloggers, solopreneurs, and small business owners I know.

The great news? Andy and I made 2 AI-powered competitor analysis tools inside RightBlogger that’ll give you a highly detailed competitor analysis—and you can use them completely free with a RightBlogger account.

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With artificial intelligence, there’s no need for time-consuming market research and manual competitor analysis—or wasteful guesswork. In just seconds with these tools, you can uncover valuable insights showing exactly what you need to do, to beat the competition.

1. RightBlogger’s Content Gap Tool (Analyze Competitor Content)

Let’s say you’ve got a post that’s performing well in search engines and in LLM recommendations… but it could be doing even better.

Wouldn’t it be awesome if you could get a list of exactly what you need to do to outrank other websites that are currently above you, for the same keywords?

AI Competitor Analysis Tools (Screenshot of RightBlogger Free Tools)

Well, with AI powered tools like our Content Gap tool, you can get just that—fast. You just need:

The URL of your post
The URL of a competitor’s post (hint: use the post that’s ranking #1 on Google for your primary keyword)

Our Content Gap tool will analyze both posts, digging into exactly where your post is falling short.

Here’s a full video tutorial where I walk through getting the most out of our Content Gap Tool:

Let’s get practical with an example, now. Imagine we want to improve this Shopify post How to Get More Followers on Instagram. They’re currently being outranked by Sprout Social’s post.

All we need to do is put the URLs into the tool and hit “Generate”. The AI does the rest.

Carrying out competitor analysis with RightBlogger's Content Gap tool

The content gap report covers:

Summary: A brief summary of the differences between the pieces.
Content Gaps: Specifics on the gaps between the primary article and the competitor piece, showing where the primary article may be falling short.
Opportunities: A clear, specific list of ways the primary article could be improved.
Questions: A list of questions that the competitor article is answering (and that the primary article isn’t).
How to Improve the Primary Article: More details on how you could change the primary article—this builds on the tips on the “Opportunities” section, giving more details and further ideas.

A list of Opportunities in the Content Gap tool for detailed competitor analysis

Want to go even further? Use the “Chat” feature (above the report) to turn these actionable insights into a detailed list of improvements. For instance, we’ve asked:

Give a single, clear list of improvements to make the primary article. Suggest a priority rating (1 = highest, 5 = lowest) for each improvement. Immediately after each improvement, give step by step instructions.

Using the Chat feature to get a prioritized list of improvements to make to the primary article, using the Content Gap tool

Now, let’s dive into our second AI competitor analysis tool, that’ll help uncover opportunities for better marketing your content online.

2. RightBlogger’s Backlink Checker (to See Competitor Backlinks)

Building backlinks to your site is a brilliant way to improve your SEO (search engine optimization). It can be tough to figure out which sites to approach for a backlink or guest posting opportunity, however.

That’s where our Backlink Checker tool comes in. You can use this to find the backlinks for any website or URL. Let’s say you wanted to peek at RightBlogger’s backlinks. Just enter rightblogger.com and you’ll get a whole list:

Carrying out competitor analysis with RightBlogger's Backlink Checker Tool

You can download the list as a CSV (spreadsheet) file, or you can reorder it by clicking on the column headers. This lets you quickly see which high-quality backlinks your competitors have.

When using the tool, make sure you choose a website with a similar target audience to you. That means your competitor data will be highly relevant to your own business.

The tool gives you:

The Backlink URL: This shows the page that’s linking to the website/URL you entered, then the page on your site it’s linking to. Below this you’ll see a “follow” or “nofollow” button. “Follow” links are most valuable as they’re like a vote for your site from another site … but “nofollow” links can still be useful.
The Domain Rank: This is a measure of how authoritative the linking site is, in the eyes of Google.
The Page Rank: This measures the authority of the linking page (not the whole site).
First Seen: This tells you when the backlink was first detected, giving you a good sense of when it was likely created.

Tip: Look for backlinks with a high domain ranking and page rank. These could be great opportunities for you to pursue, too. Click the “open” link next to the backlink’s URL to see that page.

Opening up a linking page from the RightBlogger Backlink Checker tool

Ready to Put These AI Competitor Analysis Tools to Work?

Using the Content Gap and Backlink Checker AI tools gives you an inside look at exactly what your competitors are doing to rank high in Google.

With this knowledge, you’ve got the power to replicate their success—and even beat them. I’ve used these tools to flip the script on some of my own content rankings, and I couldn’t recommend it more.

You can try out the Content Gap Tool and the Backlink Checker at no charge with a free RightBlogger account. Give it a go today and gain a crucial competitive advantage over your competitors, today. Then, once you’re really seeing the benefits from these AI competitor analysis tools, you can upgrade to a RightBlogger Pro plan for unlimited access to all 80+ of our powerful tools.

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How do I choose which competitor URLs to put into the Content Gap Tool?

Start with the page on your site that you want to improve, then find the page that ranks above you for your main keyword. Use your URL as the “primary article” and the higher ranking page as the “competitor article.”

You can find competitors by searching your main keyword in Google and picking the top result that covers the same topic as you. Try to avoid huge sites that are not really in your niche, and instead pick blogs or brands that target a similar audience.

If you have several close competitors, run multiple Content Gap reports and compare the findings. This helps you see common topics or questions that all the top-ranking posts cover, but you do not.

You can use the insights from the Content Gap report to plan updates to your article, or even to outline a stronger new post with the RightBlogger AI Article Writer. This saves time and makes sure your content is built to beat real competitors, not just guesswork.

What is the difference between the Content Gap Tool and the Backlink Checker, and when should I use each?

The Content Gap Tool focuses on what is inside the article itself, like missing sections, topics, and questions that your competitor covers but you do not. Use it when you want to improve or rewrite a page so it can rank higher.

The Backlink Checker looks at links from other sites that point to your site or a competitor site. Use it when you want to understand how your competitors are earning authority and which sites might also link to you.

A simple workflow is to run the Content Gap report first, fix and upgrade the article, and then use the Backlink Checker to find sites that already link to similar content. These sites are more likely to link to your improved resource too.

Over time, using both tools together improves your on-page content and your off-page authority. That mix is what often leads to stronger, more stable rankings in Google and AI search results.

How can I use RightBlogger to turn competitor insights into full SEO-optimized articles?

You can start by running your URLs through the Content Gap Tool to spot missing sections, questions, and angles. Use the “Opportunities” and “How to Improve” parts of the report as your content to-do list.

Next, plug those findings into the RightBlogger AI Article Writer to create or expand posts that cover every key point. This helps you build long, useful articles that are directly shaped by what is already working in your niche.

After drafting, you can fine tune your title, headings, and meta info using other free AI SEO tools featured on RightBlogger, such as the tools highlighted in their guide to free AI SEO tools for bloggers. This keeps your content aligned with SEO best practices without a lot of manual work.

Finally, reuse the same process across related keywords, using the Keyword or Keyword Cluster Tool to plan groups of posts. This lets you quickly build topic clusters that can outrank single competitor pages.

How can the Backlink Checker help me get more backlinks from my competitors’ sources?

The Backlink Checker shows you which sites are already linking to your competitors, along with domain rank, page rank, and whether the link is follow or nofollow. These sites have already proven they are open to linking to content like yours.

Start by sorting the results by domain rank and looking at the highest quality sites. Open those pages and see how they mention your competitor, such as roundups, resource lists, or guest posts.

Then, look for a natural way your content could fit into that same context. You might pitch your improved guide, offer a fresh example, or suggest a guest post that fills a gap on their site.

By using the Backlinks Checker this way, you do not waste time cold emailing random sites. Instead, you focus on proven backlink sources that already like content in your space.