2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

Last Updated July 16, 2025

2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

If you want to beat competitor websites in your niche to the top spot on Google and be in the top sources in LLMs like ChatGPT, Claude, Gemini, Perplexity & Google’s AI Mode, one of your best secret weapons is AI competitor analysis tools. Enter: RightBlogger’s free Content Gap & Backlink Checker tools.

🔑 Competitor analysis (or competitive analysis) is the process of figuring out what your competitors are doing well, and determining what you can do even better. Competitor analysis tools help you dig into exactly how your competitors are ranking their content, then provide you with actionable insights to improve your content and rankings.

This process can sound daunting if you’re not very familiar with SEO (search engine optimization). Some of the big name tools you can use for competitor analysis, like SEMRush and Ahrefs, just aren’t affordable for many bloggers, solopreneurs, and small business owners I know.

The great news? Andy and I made 2 AI-powered competitor analysis tools inside RightBlogger that’ll give you a highly detailed competitor analysis—and you can use them completely free with a RightBlogger account.

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With artificial intelligence, there’s no need for time-consuming market research and manual competitor analysis—or wasteful guesswork. In just seconds with these tools, you can uncover valuable insights showing exactly what you need to do, to beat the competition.

1. RightBlogger’s Content Gap Tool (Analyze Competitor Content)

Let’s say you’ve got a post that’s performing well in search engines and in LLM recommendations… but it could be doing even better.

Wouldn’t it be awesome if you could get a list of exactly what you need to do to outrank other websites that are currently above you, for the same keywords?

AI Competitor Analysis Tools (Screenshot of RightBlogger Free Tools)

Well, with AI powered tools like our Content Gap tool, you can get just that—fast. You just need:

The URL of your post
The URL of a competitor’s post (hint: use the post that’s ranking #1 on Google for your primary keyword)

Our Content Gap tool will analyze both posts, digging into exactly where your post is falling short.

Here’s a full video tutorial where I walk through getting the most out of our Content Gap Tool:

Let’s get practical with an example, now. Imagine we want to improve this Shopify post How to Get More Followers on Instagram. They’re currently being outranked by Sprout Social’s post.

All we need to do is put the URLs into the tool and hit “Generate”. The AI does the rest.

Carrying out competitor analysis with RightBlogger's Content Gap tool

The content gap report covers:

Summary: A brief summary of the differences between the pieces.
Content Gaps: Specifics on the gaps between the primary article and the competitor piece, showing where the primary article may be falling short.
Opportunities: A clear, specific list of ways the primary article could be improved.
Questions: A list of questions that the competitor article is answering (and that the primary article isn’t).
How to Improve the Primary Article: More details on how you could change the primary article—this builds on the tips on the “Opportunities” section, giving more details and further ideas.

A list of Opportunities in the Content Gap tool for detailed competitor analysis

Want to go even further? Use the “Chat” feature (above the report) to turn these actionable insights into a detailed list of improvements. For instance, we’ve asked:

Give a single, clear list of improvements to make the primary article. Suggest a priority rating (1 = highest, 5 = lowest) for each improvement. Immediately after each improvement, give step by step instructions.

Using the Chat feature to get a prioritized list of improvements to make to the primary article, using the Content Gap tool

Now, let’s dive into our second AI competitor analysis tool, that’ll help uncover opportunities for better marketing your content online.

2. RightBlogger’s Backlink Checker (to See Competitor Backlinks)

Building backlinks to your site is a brilliant way to improve your SEO (search engine optimization). It can be tough to figure out which sites to approach for a backlink or guest posting opportunity, however.

That’s where our Backlink Checker tool comes in. You can use this to find the backlinks for any website or URL. Let’s say you wanted to peek at RightBlogger’s backlinks. Just enter rightblogger.com and you’ll get a whole list:

Carrying out competitor analysis with RightBlogger's Backlink Checker Tool

You can download the list as a CSV (spreadsheet) file, or you can reorder it by clicking on the column headers. This lets you quickly see which high-quality backlinks your competitors have.

When using the tool, make sure you choose a website with a similar target audience to you. That means your competitor data will be highly relevant to your own business.

The tool gives you:

The Backlink URL: This shows the page that’s linking to the website/URL you entered, then the page on your site it’s linking to. Below this you’ll see a “follow” or “nofollow” button. “Follow” links are most valuable as they’re like a vote for your site from another site … but “nofollow” links can still be useful.
The Domain Rank: This is a measure of how authoritative the linking site is, in the eyes of Google.
The Page Rank: This measures the authority of the linking page (not the whole site).
First Seen: This tells you when the backlink was first detected, giving you a good sense of when it was likely created.

Tip: Look for backlinks with a high domain ranking and page rank. These could be great opportunities for you to pursue, too. Click the “open” link next to the backlink’s URL to see that page.

Opening up a linking page from the RightBlogger Backlink Checker tool

Ready to Put These AI Competitor Analysis Tools to Work?

Using the Content Gap and Backlink Checker AI tools gives you an inside look at exactly what your competitors are doing to rank high in Google.

With this knowledge, you’ve got the power to replicate their success—and even beat them. I’ve used these tools to flip the script on some of my own content rankings, and I couldn’t recommend it more.

You can try out the Content Gap Tool and the Backlink Checker at no charge with a free RightBlogger account. Give it a go today and gain a crucial competitive advantage over your competitors, today. Then, once you’re really seeing the benefits from these AI competitor analysis tools, you can upgrade to a RightBlogger Pro plan for unlimited access to all 80+ of our powerful tools.

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How do I pick the right competitor URL to put into the Content Gap tool?

Start by searching your main keyword in Google and looking at the top results. Choose a competitor article that targets the same topic and audience as your post.

A good rule is to grab the URL of a page that ranks above you for the same keyword. Avoid homepages or broad category pages, and focus on detailed guides or blog posts.

You can also check that the competitor article is recent and well structured with headings, images, and clear sections. The stronger their post is, the more useful your content gap insights will be.

Once you have the URL, drop it into RightBlogger’s Content Gap Tool alongside your own URL. The AI will show you exactly where their content is winning and where your post can improve.

What is the difference between content gap analysis and backlink analysis?

Content gap analysis looks at what is inside the articles. It compares two URLs and finds missing topics, weak sections, and unanswered questions in your content.

Backlink analysis looks at links from other websites that point to a page or domain. These links act like votes that can boost your authority and search rankings.

You use the Content Gap Tool to make your article itself more helpful and complete. You use the Backlink Checker to find sites that already trust your competitors and might be great targets for outreach.

Using both together gives you a powerful view of why a competitor ranks higher. You see both what they say on the page and who is linking to them around the web.

How can I use RightBlogger to update my content after running a content gap report?

First, run your URLs through the Content Gap tool and review the list of gaps, opportunities, and suggested questions. Decide which sections you want to add or improve in your article.

Next, open the RightBlogger AI Article Writer and use those points as prompts. You can ask it to draft new sections, answer missing questions, or rewrite weak paragraphs in a clearer way.

Then paste the updated text back into your blog post and fine tune the tone and formatting. RightBlogger’s tools help you do this much faster than writing from scratch.

For future posts, you can combine competitor research with tools like the Keywords Tool to plan stronger outlines from the start. This helps you publish articles that are more complete than the competition on day one.

How often should I run competitor analysis on my top blog posts?

A simple schedule is to review your key posts every 3 to 6 months. This gives search results time to change and lets you see new competitors or fresh content that may have passed you.

If a post brings in a lot of traffic or sales, you may want to check it more often. Any time you notice rankings or traffic drop, run a new content gap and backlink check.

Use the Content Gap tool to see if competitors added new sections, updated data, or answered new questions. Then update your own post so it remains the best option in search.

You can also recheck backlinks with the Backlink Checker to find new linking sites. This helps you spot fresh outreach or guest posting chances that your competitors are already using.

Can these AI competitor analysis tools help with AI SEO and LLM visibility too, not just Google rankings?

Yes, stronger content and backlinks help you in both Google search and AI search. Large language models and AI assistants often pull from high quality, well linked content when giving answers.

By using the Content Gap tool, you make sure your article covers the topic more fully than other posts. This makes it more likely that AI tools will see your page as a trusted source to reference.

With the Backlink Checker, you can find and earn links from strong, relevant sites in your niche. These links signal that your content is credible, which is helpful for both search engines and AI systems.

If you combine these tools with features like autoblogging and automated SEO, you can keep publishing fresh, optimized content. Over time, that steady quality increases your chances of being surfaced in AI answers across the web.