2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

Last Updated July 16, 2025

2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

If you want to beat competitor websites in your niche to the top spot on Google and be in the top sources in LLMs like ChatGPT, Claude, Gemini, Perplexity & Google’s AI Mode, one of your best secret weapons is AI competitor analysis tools. Enter: RightBlogger’s free Content Gap & Backlink Checker tools.

🔑 Competitor analysis (or competitive analysis) is the process of figuring out what your competitors are doing well, and determining what you can do even better. Competitor analysis tools help you dig into exactly how your competitors are ranking their content, then provide you with actionable insights to improve your content and rankings.

This process can sound daunting if you’re not very familiar with SEO (search engine optimization). Some of the big name tools you can use for competitor analysis, like SEMRush and Ahrefs, just aren’t affordable for many bloggers, solopreneurs, and small business owners I know.

The great news? Andy and I made 2 AI-powered competitor analysis tools inside RightBlogger that’ll give you a highly detailed competitor analysis—and you can use them completely free with a RightBlogger account.

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With artificial intelligence, there’s no need for time-consuming market research and manual competitor analysis—or wasteful guesswork. In just seconds with these tools, you can uncover valuable insights showing exactly what you need to do, to beat the competition.

1. RightBlogger’s Content Gap Tool (Analyze Competitor Content)

Let’s say you’ve got a post that’s performing well in search engines and in LLM recommendations… but it could be doing even better.

Wouldn’t it be awesome if you could get a list of exactly what you need to do to outrank other websites that are currently above you, for the same keywords?

AI Competitor Analysis Tools (Screenshot of RightBlogger Free Tools)

Well, with AI powered tools like our Content Gap tool, you can get just that—fast. You just need:

The URL of your post
The URL of a competitor’s post (hint: use the post that’s ranking #1 on Google for your primary keyword)

Our Content Gap tool will analyze both posts, digging into exactly where your post is falling short.

Here’s a full video tutorial where I walk through getting the most out of our Content Gap Tool:

Watch "Content Gap Walkthrough - RightBlogger Tool Demo" on YouTube

Let’s get practical with an example, now. Imagine we want to improve this Shopify post How to Get More Followers on Instagram. They’re currently being outranked by Sprout Social’s post.

All we need to do is put the URLs into the tool and hit “Generate”. The AI does the rest.

Carrying out competitor analysis with RightBlogger's Content Gap tool

The content gap report covers:

Summary: A brief summary of the differences between the pieces.
Content Gaps: Specifics on the gaps between the primary article and the competitor piece, showing where the primary article may be falling short.
Opportunities: A clear, specific list of ways the primary article could be improved.
Questions: A list of questions that the competitor article is answering (and that the primary article isn’t).
How to Improve the Primary Article: More details on how you could change the primary article—this builds on the tips on the “Opportunities” section, giving more details and further ideas.

A list of Opportunities in the Content Gap tool for detailed competitor analysis

Want to go even further? Use the “Chat” feature (above the report) to turn these actionable insights into a detailed list of improvements. For instance, we’ve asked:

Give a single, clear list of improvements to make the primary article. Suggest a priority rating (1 = highest, 5 = lowest) for each improvement. Immediately after each improvement, give step by step instructions.

Using the Chat feature to get a prioritized list of improvements to make to the primary article, using the Content Gap tool

Now, let’s dive into our second AI competitor analysis tool, that’ll help uncover opportunities for better marketing your content online.

2. RightBlogger’s Backlink Checker (to See Competitor Backlinks)

Building backlinks to your site is a brilliant way to improve your SEO (search engine optimization). It can be tough to figure out which sites to approach for a backlink or guest posting opportunity, however.

That’s where our Backlink Checker tool comes in. You can use this to find the backlinks for any website or URL. Let’s say you wanted to peek at RightBlogger’s backlinks. Just enter rightblogger.com and you’ll get a whole list:

Carrying out competitor analysis with RightBlogger's Backlink Checker Tool

You can download the list as a CSV (spreadsheet) file, or you can reorder it by clicking on the column headers. This lets you quickly see which high-quality backlinks your competitors have.

When using the tool, make sure you choose a website with a similar target audience to you. That means your competitor data will be highly relevant to your own business.

The tool gives you:

The Backlink URL: This shows the page that’s linking to the website/URL you entered, then the page on your site it’s linking to. Below this you’ll see a “follow” or “nofollow” button. “Follow” links are most valuable as they’re like a vote for your site from another site … but “nofollow” links can still be useful.
The Domain Rank: This is a measure of how authoritative the linking site is, in the eyes of Google.
The Page Rank: This measures the authority of the linking page (not the whole site).
First Seen: This tells you when the backlink was first detected, giving you a good sense of when it was likely created.

Tip: Look for backlinks with a high domain ranking and page rank. These could be great opportunities for you to pursue, too. Click the “open” link next to the backlink’s URL to see that page.

Opening up a linking page from the RightBlogger Backlink Checker tool

Ready to Put These AI Competitor Analysis Tools to Work?

Using the Content Gap and Backlink Checker AI tools gives you an inside look at exactly what your competitors are doing to rank high in Google.

With this knowledge, you’ve got the power to replicate their success—and even beat them. I’ve used these tools to flip the script on some of my own content rankings, and I couldn’t recommend it more.

You can try out the Content Gap Tool and the Backlink Checker at no charge with a free RightBlogger account. Give it a go today and gain a crucial competitive advantage over your competitors, today. Then, once you’re really seeing the benefits from these AI competitor analysis tools, you can upgrade to a RightBlogger Pro plan for unlimited access to all 80+ of our powerful tools.

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What is AI competitor analysis, and why should I do it?

AI competitor analysis is a fast way to compare your content and marketing against other sites that rank above you. It shows what they cover, how they structure a topic, and what you may be missing.

Instead of guessing, you get clear ideas for what to add, update, or explain better. That can help you move up in Google and become a better source for AI search and chat tools.

A good competitor analysis usually looks at two things: content and backlinks. With RightBlogger, you can check content gaps and competitor backlinks so you know what to improve first.

How do I use the Content Gap tool, and what should I do after I get the report?

Use the Content Gap tool to compare your page to a competitor page that ranks higher for the same keyword. You paste in both URLs, then the tool shows what the top page does that your page does not.

Start by running a report with RightBlogger’s tool for finding content gaps. Pick the competitor that is ranking #1 for your main keyword if possible.

Next, work through the report in order: summary, content gaps, opportunities, and questions. Add missing sections, answer the questions your competitor covers, and tighten your headings so the page is easy to scan.

Finally, update your post and recheck it. Small changes like adding a missing how-to step, a short FAQ, or a clearer definition can make a big difference.

How do I use competitor backlink data without copying spammy links?

Use backlink data to find real websites that already link to content like yours. This helps you build a safer outreach list instead of emailing random sites.

Start with RightBlogger’s tool for checking competitor backlinks. Enter a competitor domain or a specific URL that ranks well.

Then sort by higher domain rank and page rank, and open the linking pages to see why they linked. Look for patterns like resource lists, comparisons, guest posts, or stats they cited.

Avoid low-quality directories and anything that looks like a link farm. Focus on links that make sense for your audience, because those are more likely to help long-term.

Will these tools help my content show up in ChatGPT, Gemini, and other AI answers?

Yes, because better content coverage and stronger backlinks can increase the chances your page is used as a source. AI systems often pull from pages that clearly answer questions and are trusted on the web.

Content Gap results help you cover the missing points and questions that people search for. That makes your page more complete and easier to cite.

Backlink research helps you earn links from relevant sites, which can raise trust. That trust can support both rankings and visibility in AI-style results.

If you want to focus on direct answers, use RightBlogger’s answer optimization to improve how clearly your page answers key questions.

What is a simple weekly workflow for using RightBlogger competitor analysis tools?

A simple workflow is to improve one existing post per week using competitor insights. This keeps SEO progress steady without a huge time commitment.

On day one, run a Content Gap report for your target post and update the sections that are missing. On day two, run a backlink check on the top competitor and add 10 to 20 good link prospects to a list.

At the end of the week, review performance and next steps with RightBlogger SEO reports. Track what you changed and watch for ranking or traffic gains over the next few weeks.

Repeat the process on your next priority post. Over time, these small updates can add up to better rankings and more consistent traffic.