2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

Q: What backlinks should I look at first in a competitor backlink report?

Start with backlinks from relevant pages on trusted sites. These links are often the best clues for where your own outreach or guest post efforts could work. In RightBlogger's Backlink Checker, check the domain rank, page rank, and whether the link is follow or nofollow. High quality links from pages close to your topic are usually the best ones to study first. Next, open the linking page and look at why the link exists. It may come from a resource list, guest post, comparison post, or a useful data point you can create on your own site. Make a short list of realistic link targets. A few strong, relevant backlinks usually help more than a long list of weak ones.

By Ryan Robinson

Last Updated July 16, 2025

2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

If you want to beat competitor websites in your niche to the top spot on Google and be in the top sources in LLMs like ChatGPT, Claude, Gemini, Perplexity & Google’s AI Mode, one of your best secret weapons is AI competitor analysis tools. Enter: RightBlogger’s free Content Gap & Backlink Checker tools.

🔑 Competitor analysis (or competitive analysis) is the process of figuring out what your competitors are doing well, and determining what you can do even better. Competitor analysis tools help you dig into exactly how your competitors are ranking their content, then provide you with actionable insights to improve your content and rankings.

This process can sound daunting if you’re not very familiar with SEO (search engine optimization). Some of the big name tools you can use for competitor analysis, like SEMRush and Ahrefs, just aren’t affordable for many bloggers, solopreneurs, and small business owners I know.

The great news? Andy and I made 2 AI-powered competitor analysis tools inside RightBlogger that’ll give you a highly detailed competitor analysis—and you can use them completely free with a RightBlogger account.

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With artificial intelligence, there’s no need for time-consuming market research and manual competitor analysis—or wasteful guesswork. In just seconds with these tools, you can uncover valuable insights showing exactly what you need to do, to beat the competition.

1. RightBlogger’s Content Gap Tool (Analyze Competitor Content)

Let’s say you’ve got a post that’s performing well in search engines and in LLM recommendations… but it could be doing even better.

Wouldn’t it be awesome if you could get a list of exactly what you need to do to outrank other websites that are currently above you, for the same keywords?

AI Competitor Analysis Tools (Screenshot of RightBlogger Free Tools)

Well, with AI powered tools like our Content Gap tool, you can get just that—fast. You just need:

The URL of your post
The URL of a competitor’s post (hint: use the post that’s ranking #1 on Google for your primary keyword)

Our Content Gap tool will analyze both posts, digging into exactly where your post is falling short.

Here’s a full video tutorial where I walk through getting the most out of our Content Gap Tool:

Watch "Content Gap Walkthrough - RightBlogger Tool Demo" on YouTube

Let’s get practical with an example, now. Imagine we want to improve this Shopify post How to Get More Followers on Instagram. They’re currently being outranked by Sprout Social’s post.

All we need to do is put the URLs into the tool and hit “Generate”. The AI does the rest.

Carrying out competitor analysis with RightBlogger's Content Gap tool

The content gap report covers:

Summary: A brief summary of the differences between the pieces.
Content Gaps: Specifics on the gaps between the primary article and the competitor piece, showing where the primary article may be falling short.
Opportunities: A clear, specific list of ways the primary article could be improved.
Questions: A list of questions that the competitor article is answering (and that the primary article isn’t).
How to Improve the Primary Article: More details on how you could change the primary article—this builds on the tips on the “Opportunities” section, giving more details and further ideas.

A list of Opportunities in the Content Gap tool for detailed competitor analysis

Want to go even further? Use the “Chat” feature (above the report) to turn these actionable insights into a detailed list of improvements. For instance, we’ve asked:

Give a single, clear list of improvements to make the primary article. Suggest a priority rating (1 = highest, 5 = lowest) for each improvement. Immediately after each improvement, give step by step instructions.

Using the Chat feature to get a prioritized list of improvements to make to the primary article, using the Content Gap tool

Now, let’s dive into our second AI competitor analysis tool, that’ll help uncover opportunities for better marketing your content online.

2. RightBlogger’s Backlink Checker (to See Competitor Backlinks)

Building backlinks to your site is a brilliant way to improve your SEO (search engine optimization). It can be tough to figure out which sites to approach for a backlink or guest posting opportunity, however.

That’s where our Backlink Checker tool comes in. You can use this to find the backlinks for any website or URL. Let’s say you wanted to peek at RightBlogger’s backlinks. Just enter rightblogger.com and you’ll get a whole list:

Carrying out competitor analysis with RightBlogger's Backlink Checker Tool

You can download the list as a CSV (spreadsheet) file, or you can reorder it by clicking on the column headers. This lets you quickly see which high-quality backlinks your competitors have.

When using the tool, make sure you choose a website with a similar target audience to you. That means your competitor data will be highly relevant to your own business.

The tool gives you:

The Backlink URL: This shows the page that’s linking to the website/URL you entered, then the page on your site it’s linking to. Below this you’ll see a “follow” or “nofollow” button. “Follow” links are most valuable as they’re like a vote for your site from another site … but “nofollow” links can still be useful.
The Domain Rank: This is a measure of how authoritative the linking site is, in the eyes of Google.
The Page Rank: This measures the authority of the linking page (not the whole site).
First Seen: This tells you when the backlink was first detected, giving you a good sense of when it was likely created.

Tip: Look for backlinks with a high domain ranking and page rank. These could be great opportunities for you to pursue, too. Click the “open” link next to the backlink’s URL to see that page.

Opening up a linking page from the RightBlogger Backlink Checker tool

Ready to Put These AI Competitor Analysis Tools to Work?

Using the Content Gap and Backlink Checker AI tools gives you an inside look at exactly what your competitors are doing to rank high in Google.

With this knowledge, you’ve got the power to replicate their success—and even beat them. I’ve used these tools to flip the script on some of my own content rankings, and I couldn’t recommend it more.

You can try out the Content Gap Tool and the Backlink Checker at no charge with a free RightBlogger account. Give it a go today and gain a crucial competitive advantage over your competitors, today. Then, once you’re really seeing the benefits from these AI competitor analysis tools, you can upgrade to a RightBlogger Pro plan for unlimited access to all 80+ of our powerful tools.

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What does an AI competitor analysis tool do?

An AI competitor analysis tool shows where another page or site is beating yours. It finds gaps in topics, questions, structure, and backlinks much faster than manual research.

This saves time and removes a lot of guesswork. Instead of reading two long posts line by line, you get a clear list of what is missing and what to improve first.

In RightBlogger, you can use the content gap tool to compare pages and the Backlink Checker to study links. Together, they help you improve both your content and your SEO strategy.

How do I use a content gap report to improve an older blog post?

Use a content gap report to spot the exact sections your post still needs. Start by comparing your URL with a higher ranking page for the same keyword in RightBlogger's content gap tool.

Then work through the biggest gaps first. Add missing headings, answer important questions, improve examples, and make the page easier to scan with short sections and clear subheads.

Do not copy the competitor's wording. Use the report to make your post more complete, more helpful, and more focused on what the reader wants.

After you update the post, review the page again. Small updates made in the right places can often lift rankings faster than a full rewrite.

How do I choose the right competitor page to compare against?

Choose a competitor page that ranks for the same keyword and has the same goal as your post. The best match is usually a page in the top search results that serves the same kind of reader.

Matching search intent matters more than brand size. Search intent is the kind of answer the reader wants. If your post is a how to guide, compare it with another how to guide, not a home page, category page, or forum thread.

Pick a site with a similar audience when you can. That gives you cleaner insights, because the topics, tone, and examples are more likely to fit your readers too.

What backlinks should I look at first in a competitor backlink report?

Start with backlinks from relevant pages on trusted sites. These links are often the best clues for where your own outreach or guest post efforts could work.

In RightBlogger's Backlink Checker, check the domain rank, page rank, and whether the link is follow or nofollow. High quality links from pages close to your topic are usually the best ones to study first.

Next, open the linking page and look at why the link exists. It may come from a resource list, guest post, comparison post, or a useful data point you can create on your own site.

Make a short list of realistic link targets. A few strong, relevant backlinks usually help more than a long list of weak ones.

How can RightBlogger help me turn competitor research into better SEO content?

RightBlogger helps you go from research to action without switching tools. You can find missing topics with the content gap tool, draft better sections with the AI Article Writer, and review on page issues with SEO Reports.

This makes updates faster and more consistent. It is especially useful when you are improving several posts and want a repeatable workflow.

It can also help with AI search visibility, not just standard SEO. When your post answers more questions clearly and covers the topic well, it has a better chance of being useful in Google and AI tools.

If you want a faster cleanup step, Auto Optimize can help tighten existing content after your updates. The goal is simple: publish pages that are easier for readers and search engines to understand.

Can AI competitor analysis help my content show up in AI search tools?

Yes, it can help, because better coverage and clearer answers make your page more useful. AI search tools and Google often favor content that explains a topic well, answers common questions, and is easy to scan.

Use competitor research to find missing questions, weak sections, and unclear explanations. Then update your post with better headings, short answers, examples, and facts that support your point.

The goal is not to stuff in more keywords. The goal is to make the page the best answer for the reader, which can help both classic SEO and AI driven discovery.