2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

Last Updated July 16, 2025

2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

If you want to beat competitor websites in your niche to the top spot on Google and be in the top sources in LLMs like ChatGPT, Claude, Gemini, Perplexity & Google’s AI Mode, one of your best secret weapons is AI competitor analysis tools. Enter: RightBlogger’s free Content Gap & Backlink Checker tools.

🔑 Competitor analysis (or competitive analysis) is the process of figuring out what your competitors are doing well, and determining what you can do even better. Competitor analysis tools help you dig into exactly how your competitors are ranking their content, then provide you with actionable insights to improve your content and rankings.

This process can sound daunting if you’re not very familiar with SEO (search engine optimization). Some of the big name tools you can use for competitor analysis, like SEMRush and Ahrefs, just aren’t affordable for many bloggers, solopreneurs, and small business owners I know.

The great news? Andy and I made 2 AI-powered competitor analysis tools inside RightBlogger that’ll give you a highly detailed competitor analysis—and you can use them completely free with a RightBlogger account.

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With artificial intelligence, there’s no need for time-consuming market research and manual competitor analysis—or wasteful guesswork. In just seconds with these tools, you can uncover valuable insights showing exactly what you need to do, to beat the competition.

1. RightBlogger’s Content Gap Tool (Analyze Competitor Content)

Let’s say you’ve got a post that’s performing well in search engines and in LLM recommendations… but it could be doing even better.

Wouldn’t it be awesome if you could get a list of exactly what you need to do to outrank other websites that are currently above you, for the same keywords?

AI Competitor Analysis Tools (Screenshot of RightBlogger Free Tools)

Well, with AI powered tools like our Content Gap tool, you can get just that—fast. You just need:

The URL of your post
The URL of a competitor’s post (hint: use the post that’s ranking #1 on Google for your primary keyword)

Our Content Gap tool will analyze both posts, digging into exactly where your post is falling short.

Here’s a full video tutorial where I walk through getting the most out of our Content Gap Tool:

Let’s get practical with an example, now. Imagine we want to improve this Shopify post How to Get More Followers on Instagram. They’re currently being outranked by Sprout Social’s post.

All we need to do is put the URLs into the tool and hit “Generate”. The AI does the rest.

Carrying out competitor analysis with RightBlogger's Content Gap tool

The content gap report covers:

Summary: A brief summary of the differences between the pieces.
Content Gaps: Specifics on the gaps between the primary article and the competitor piece, showing where the primary article may be falling short.
Opportunities: A clear, specific list of ways the primary article could be improved.
Questions: A list of questions that the competitor article is answering (and that the primary article isn’t).
How to Improve the Primary Article: More details on how you could change the primary article—this builds on the tips on the “Opportunities” section, giving more details and further ideas.

A list of Opportunities in the Content Gap tool for detailed competitor analysis

Want to go even further? Use the “Chat” feature (above the report) to turn these actionable insights into a detailed list of improvements. For instance, we’ve asked:

Give a single, clear list of improvements to make the primary article. Suggest a priority rating (1 = highest, 5 = lowest) for each improvement. Immediately after each improvement, give step by step instructions.

Using the Chat feature to get a prioritized list of improvements to make to the primary article, using the Content Gap tool

Now, let’s dive into our second AI competitor analysis tool, that’ll help uncover opportunities for better marketing your content online.

2. RightBlogger’s Backlink Checker (to See Competitor Backlinks)

Building backlinks to your site is a brilliant way to improve your SEO (search engine optimization). It can be tough to figure out which sites to approach for a backlink or guest posting opportunity, however.

That’s where our Backlink Checker tool comes in. You can use this to find the backlinks for any website or URL. Let’s say you wanted to peek at RightBlogger’s backlinks. Just enter rightblogger.com and you’ll get a whole list:

Carrying out competitor analysis with RightBlogger's Backlink Checker Tool

You can download the list as a CSV (spreadsheet) file, or you can reorder it by clicking on the column headers. This lets you quickly see which high-quality backlinks your competitors have.

When using the tool, make sure you choose a website with a similar target audience to you. That means your competitor data will be highly relevant to your own business.

The tool gives you:

The Backlink URL: This shows the page that’s linking to the website/URL you entered, then the page on your site it’s linking to. Below this you’ll see a “follow” or “nofollow” button. “Follow” links are most valuable as they’re like a vote for your site from another site … but “nofollow” links can still be useful.
The Domain Rank: This is a measure of how authoritative the linking site is, in the eyes of Google.
The Page Rank: This measures the authority of the linking page (not the whole site).
First Seen: This tells you when the backlink was first detected, giving you a good sense of when it was likely created.

Tip: Look for backlinks with a high domain ranking and page rank. These could be great opportunities for you to pursue, too. Click the “open” link next to the backlink’s URL to see that page.

Opening up a linking page from the RightBlogger Backlink Checker tool

Ready to Put These AI Competitor Analysis Tools to Work?

Using the Content Gap and Backlink Checker AI tools gives you an inside look at exactly what your competitors are doing to rank high in Google.

With this knowledge, you’ve got the power to replicate their success—and even beat them. I’ve used these tools to flip the script on some of my own content rankings, and I couldn’t recommend it more.

You can try out the Content Gap Tool and the Backlink Checker at no charge with a free RightBlogger account. Give it a go today and gain a crucial competitive advantage over your competitors, today. Then, once you’re really seeing the benefits from these AI competitor analysis tools, you can upgrade to a RightBlogger Pro plan for unlimited access to all 80+ of our powerful tools.

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What is an AI competitor analysis tool, and what does it help with?

An AI competitor analysis tool helps you compare your content to a competitor’s content, so you can see what they are doing better and what you should improve.

Instead of guessing, you get a clear list of missing topics, questions to answer, and improvements to make. This can help you rank higher on Google and show up more often in AI search results.

RightBlogger’s free tools focus on two big levers for SEO: content quality (what’s on the page) and backlinks (who is linking to it). Used together, they help you find quick wins and plan smarter updates.

How do I use the Content Gap tool to beat a competitor on Google?

Use the Content Gap tool by entering your URL and a competitor’s URL that ranks above you. The tool compares both pages and shows what your page is missing.

For best results, pick the competitor page ranking #1 for your main keyword. That gives you a clear target for what Google already seems to prefer.

Then take action on the report sections like Content Gaps, Opportunities, and Questions. Fix the biggest gaps first, like missing subtopics, weak sections, or questions you did not answer.

You can try it here: Spot content gaps with RightBlogger’s Content Gap tool.

What should I change first after I get a content gap report?

Start with the changes that improve the page’s usefulness the most, like adding missing sections and answering key questions your competitor covers. These are usually the fastest wins.

Next, improve clarity and structure. Add better headings, tighten up confusing paragraphs, and make your steps or examples easier to follow.

After that, check if your keyword coverage matches search intent. If you still are not sure what people want, do quick research before you rewrite big sections.

If you need help choosing keywords and topics, pair the gap report with RightBlogger’s Keywords tool for keyword research.

How does the Backlink Checker help with competitor research?

The Backlink Checker shows which pages link to a competitor, along with metrics like domain rank, page rank, and when the link was first seen. This helps you find real sites that already link to content like yours.

Look for links from strong sites with high domain rank and relevant audiences. Those are often the best outreach targets because they already care about your topic.

Use the list to build an outreach plan: note the linking page, the type of content it links to, and how you could offer something better. You can export the backlink list as a CSV so it is easy to organize.

You can run checks here: Find backlinks with RightBlogger’s Backlink Checker.

How often should I run competitor analysis for my blog posts?

Run competitor analysis when you publish a new post, and again when your rankings stall or drop. That is usually when you need new ideas or better coverage.

A simple rhythm is to re-check your top posts every 1 to 3 months. Fast-moving topics may need updates more often, while evergreen posts can be updated less.

Also run it when a competitor publishes a new guide that starts outranking you. Catching changes early can help you refresh your post before you lose too much traffic.

To keep updates organized, it helps to track changes and improvements over time using regular SEO reports.

How can RightBlogger help me turn competitor insights into a better post faster?

RightBlogger helps you go from “what to fix” to “fixed” by turning competitor insights into a clear editing plan. You can use the Content Gap tool to spot missing sections, then update your draft with a stronger outline and better answers.

After you know what to add, you can speed up rewriting with the RightBlogger AI Article Writer. It is especially helpful for expanding thin sections and drafting new subsections that match the intent of the keyword.

You can also use competitor backlink data to guide promotion. When you know who links to similar content, your outreach becomes more targeted and less random.

If you want a step-by-step process for getting links, see this guide on backlink outreach.