2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

Last Updated July 16, 2025

2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

If you want to beat competitor websites in your niche to the top spot on Google and be in the top sources in LLMs like ChatGPT, Claude, Gemini, Perplexity & Google’s AI Mode, one of your best secret weapons is AI competitor analysis tools. Enter: RightBlogger’s free Content Gap & Backlink Checker tools.

🔑 Competitor analysis (or competitive analysis) is the process of figuring out what your competitors are doing well, and determining what you can do even better. Competitor analysis tools help you dig into exactly how your competitors are ranking their content, then provide you with actionable insights to improve your content and rankings.

This process can sound daunting if you’re not very familiar with SEO (search engine optimization). Some of the big name tools you can use for competitor analysis, like SEMRush and Ahrefs, just aren’t affordable for many bloggers, solopreneurs, and small business owners I know.

The great news? Andy and I made 2 AI-powered competitor analysis tools inside RightBlogger that’ll give you a highly detailed competitor analysis—and you can use them completely free with a RightBlogger account.

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With artificial intelligence, there’s no need for time-consuming market research and manual competitor analysis—or wasteful guesswork. In just seconds with these tools, you can uncover valuable insights showing exactly what you need to do, to beat the competition.

1. RightBlogger’s Content Gap Tool (Analyze Competitor Content)

Let’s say you’ve got a post that’s performing well in search engines and in LLM recommendations… but it could be doing even better.

Wouldn’t it be awesome if you could get a list of exactly what you need to do to outrank other websites that are currently above you, for the same keywords?

AI Competitor Analysis Tools (Screenshot of RightBlogger Free Tools)

Well, with AI powered tools like our Content Gap tool, you can get just that—fast. You just need:

The URL of your post
The URL of a competitor’s post (hint: use the post that’s ranking #1 on Google for your primary keyword)

Our Content Gap tool will analyze both posts, digging into exactly where your post is falling short.

Here’s a full video tutorial where I walk through getting the most out of our Content Gap Tool:

Let’s get practical with an example, now. Imagine we want to improve this Shopify post How to Get More Followers on Instagram. They’re currently being outranked by Sprout Social’s post.

All we need to do is put the URLs into the tool and hit “Generate”. The AI does the rest.

Carrying out competitor analysis with RightBlogger's Content Gap tool

The content gap report covers:

Summary: A brief summary of the differences between the pieces.
Content Gaps: Specifics on the gaps between the primary article and the competitor piece, showing where the primary article may be falling short.
Opportunities: A clear, specific list of ways the primary article could be improved.
Questions: A list of questions that the competitor article is answering (and that the primary article isn’t).
How to Improve the Primary Article: More details on how you could change the primary article—this builds on the tips on the “Opportunities” section, giving more details and further ideas.

A list of Opportunities in the Content Gap tool for detailed competitor analysis

Want to go even further? Use the “Chat” feature (above the report) to turn these actionable insights into a detailed list of improvements. For instance, we’ve asked:

Give a single, clear list of improvements to make the primary article. Suggest a priority rating (1 = highest, 5 = lowest) for each improvement. Immediately after each improvement, give step by step instructions.

Using the Chat feature to get a prioritized list of improvements to make to the primary article, using the Content Gap tool

Now, let’s dive into our second AI competitor analysis tool, that’ll help uncover opportunities for better marketing your content online.

2. RightBlogger’s Backlink Checker (to See Competitor Backlinks)

Building backlinks to your site is a brilliant way to improve your SEO (search engine optimization). It can be tough to figure out which sites to approach for a backlink or guest posting opportunity, however.

That’s where our Backlink Checker tool comes in. You can use this to find the backlinks for any website or URL. Let’s say you wanted to peek at RightBlogger’s backlinks. Just enter rightblogger.com and you’ll get a whole list:

Carrying out competitor analysis with RightBlogger's Backlink Checker Tool

You can download the list as a CSV (spreadsheet) file, or you can reorder it by clicking on the column headers. This lets you quickly see which high-quality backlinks your competitors have.

When using the tool, make sure you choose a website with a similar target audience to you. That means your competitor data will be highly relevant to your own business.

The tool gives you:

The Backlink URL: This shows the page that’s linking to the website/URL you entered, then the page on your site it’s linking to. Below this you’ll see a “follow” or “nofollow” button. “Follow” links are most valuable as they’re like a vote for your site from another site … but “nofollow” links can still be useful.
The Domain Rank: This is a measure of how authoritative the linking site is, in the eyes of Google.
The Page Rank: This measures the authority of the linking page (not the whole site).
First Seen: This tells you when the backlink was first detected, giving you a good sense of when it was likely created.

Tip: Look for backlinks with a high domain ranking and page rank. These could be great opportunities for you to pursue, too. Click the “open” link next to the backlink’s URL to see that page.

Opening up a linking page from the RightBlogger Backlink Checker tool

Ready to Put These AI Competitor Analysis Tools to Work?

Using the Content Gap and Backlink Checker AI tools gives you an inside look at exactly what your competitors are doing to rank high in Google.

With this knowledge, you’ve got the power to replicate their success—and even beat them. I’ve used these tools to flip the script on some of my own content rankings, and I couldn’t recommend it more.

You can try out the Content Gap Tool and the Backlink Checker at no charge with a free RightBlogger account. Give it a go today and gain a crucial competitive advantage over your competitors, today. Then, once you’re really seeing the benefits from these AI competitor analysis tools, you can upgrade to a RightBlogger Pro plan for unlimited access to all 80+ of our powerful tools.

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What is an AI competitor analysis tool, and what does it help me do?

An AI competitor analysis tool compares your content to other sites so you can see what is helping them rank higher.

Instead of guessing what to add or change, you get clear ideas like missing topics, better headings, and questions you should answer.

This can save hours of manual research and help you improve content faster, which is helpful for both Google SEO and getting mentioned in AI answers from tools like ChatGPT.

In RightBlogger, the main tools for this are the free RightBlogger Content Gap Tool and the free RightBlogger Backlink Checker.

How do I use the Content Gap Tool to beat a competitor’s article?

You paste your URL and a competitor’s URL into the Content Gap Tool, then generate a report. The tool shows where your post is weaker and what to improve.

For best results, choose the competitor page that ranks #1 for your main keyword. That way, you are comparing your post to the current “best in Google” result.

Focus on the report sections like Content Gaps, Opportunities, and Questions. If the competitor answers common questions that you do not, add a short FAQ or a new section to cover them.

You can run it again after updating your post to confirm you closed the gap. Use the free RightBlogger Content Gap Tool to do this in minutes.

What does the Backlink Checker show, and how can I use it to get more backlinks?

The Backlink Checker shows which pages link to a site or URL, plus details like domain rank, page rank, and when the link was first seen.

Use it to find sites that already link to your competitors. Those sites are more likely to link to you too, because they clearly cover your topic.

Start with high quality “follow” links from relevant sites. Open the linking page, look at why they linked, then reach out with a better resource, updated data, or a helpful quote.

To begin, run a competitor domain through the free RightBlogger Backlink Checker and export the list to a CSV so you can track your outreach.

How often should I do competitor analysis for SEO?

A good baseline is to do competitor analysis when you publish a new post and when you update an older post. That keeps your content competitive as search results change.

If a post is important to your business, check it more often, like once per month. New competitors, new questions, and new backlinks can shift rankings quickly.

Competitor analysis is also useful when your traffic drops or when a competitor jumps above you. Running a quick content gap check can show what changed.

After you make updates, measure the impact over the next few weeks. If you want a simple way to track improvements, read about SEO reports for content performance.

How can RightBlogger help me turn competitor insights into a better post faster?

RightBlogger helps you go from “what to fix” to “done” by speeding up the writing and update steps.

After you find gaps and missing questions, you can rewrite sections, expand your outline, and refresh your content with the RightBlogger AI Article Writer.

If you are updating older posts, you can also streamline optimization with your workflow instead of editing blindly. That helps you improve clarity, coverage, and on page SEO faster.

Once your updates are live, keep repeating the same process: compare, improve, and track results. This simple loop is often what helps smaller sites catch up to bigger competitors.