Ahrefs Domain Rating (DR) vs Moz Domain Authority (DA): Whats the Difference?

The difference between Ahrefs DR (Domain Rating) vs Moz DA (Domain Authority) is that Ahrefs DR measures backlink strength and updates quickly, while Moz DA (Domain Authority) measures a site’s overall SEO ranking potential and updates slowly over time. While both use a 0-100 score, DR is a live backlink score and DA is a big-picture SEO strength score.

Whether you’re a fellow SEO nerd like me or you’ve spent 5 minutes in blogging communities, you’re no doubt seen people ask the same question over and over again… “What’s better, Ahrefs Domain Rating or Moz Domain Authority?”
I used to stare at those numbers and wonder why my Domain Rating (DR) dropped while my Domain Authority (DA) stayed flat, or why a site with lower DA still outranked me. Once I understood what each metric really measures as a proxy for website authority, a lot of that confusion went *poof*.
Today, I’ll break down Ahrefs DR vs Moz DA in simple terms, show how I use both of these scores as a blogger, and share some practical rules to avoid obsessing over scores, and start using them to actually grow your traffic.
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What Ahrefs DR and Moz DA Actually Measure
Both Domain Rating (DR) and Domain Authority (DA) try to answer one simple question:
How strong does this website look compared to others on the Internet?
However, they answer it in different ways.
Ahrefs Domain Rating (DR) Measurements
Ahrefs Domain Rating is all about backlinks. It looks at:
- How many referring domains from unique domains link to a domain
- How strong those linking sites are
- How link authority flows across the web
Ahrefs updates Domain Rating (DR) often (about every 12 hours), so it reacts fast when you gain or lose backlinks. If you’re deep into link earning, Domain Rating (DR) feels like a live scoreboard. Scored on a scale between 0 and 100, a strong DR is generally considered to be any site that’s at a 70 and above. The higher you climb in DR, the more difficult it is to score higher, so changes will take longer as your score increases.
If you want a more technical, data-first breakdown of how DR works, this data-driven comparison of Ahrefs DR and Moz DA is a great extra read.
Moz Domain Authority (DA) Measurements
Moz Domain Authority (DA) tries to predict how likely a domain is to rank in Google via its Domain Authority calculation. It uses many ranking factors, not just backlinks. DA includes like:
- Quality of links and quantity
- Overall site signals (content and technical strength)
- Patterns seen in sites that already rank
Moz updates Domain Authority (DA) less often, usually about once a month, also on a scale between 0-100, with 100 being the highest possible rating—of which only the world’s most trafficked websites like YouTube, Google, and Facebook would even come close to scoring. The upside is that DA tends to be a more stable metric. The downside is that it reacts slower.
Here’s the key idea I keep in mind:
- DR is a fast, backlink-focused score
- DA is a slower, more holistic ranking potential score
Neither metric comes from Google, and neither guarantees rankings, of course. They’re just models built by smart SEO companies, trying to mirror reality and estimate your ranking potential in organic search and AI platforms like ChatGPT.
Key Differences Bloggers Should Care About

When I compare Domain Rating (DR) vs Domain Authority (DA) for my own sites, a few differences matter more than the rest.
1. Focus: Backlinks Only vs Overall Strength
Domain Rating (DR) gives me a quick read on my backlink profile. If I land a strong guest post on a 70+ DR site, I know my DR might bump soon.
Domain Authority (DA) pulls in more signals. I have seen cases where:
- DR moves up after a burst of new links
- DA barely moves, because the content and on-page work lag behind
So if I want a snapshot of link power for my backlink profile, I lean on DR. If I want a picture of general SEO strength, I look at DA.
2. Update Speed and Volatility
Because DR updates every 12 hours, it is jumpy. Lose a few strong links, and you can see a drop overnight.
DA, with its slower updates, acts more like a monthly report card.
I think of it like this:
- DR is a heartbeat monitor
- DA is a monthly health check
Both are helpful; they just tell different stories, sometimes showing low correlation.
3. How Easy These Metrics are to “Game”
Any metric that relies on backlinks can be inflated with spammy tactics, which is something to keep in mind if you’re buying a website and factoring in DR as a metric in the sale price.
Recent studies and field experience show that:
- DR is easier to move quickly with aggressive link building, but on a logarithmic scale, it becomes much harder at higher numbers
- DA is harder to move unless the whole site improves over time
A recent update from Ahrefs put even more weight on high-quality backlinks and topical relevance in the Domain Rating calculation, so low-quality link blasts do less now than they used to. Still, if you see a site jump 20 DR points in a month from low-quality directories, you should check the spam score and stay suspicious.
Because DA pulls from more factors, it is harder to fake with links alone.
Common Mistakes with Ahrefs DR and Moz DA
I see the same traps over and over on Reddit, in blogging Facebook groups, Slack communities, and even in client reports regarding Domain Rating (DR) and Domain Authority (DA).
Here are a few to avoid:
- Treating DA 50 as equal to DR 50: The scales for Domain Authority (DA) and Domain Rating (DR) are not interchangeable; there’s only a loose correlation between Ahrefs Domain Rating and Moz Domain Authority (DA). DA 50 on one site does not equal DR 50 on another.
- Judging a site only by DR or DA: I always also check organic traffic, keyword rankings, content quality, and page-level metrics like URL Rating (UR) from Ahrefs or Page Authority (PA) from Moz. A high-score site with no traffic is a red flag.
- Page Authority (PA) does not change when Ahrefs DR or Moz DA changes, because PA is a Moz-only, page-level metric calculated from Moz’s own link data, while DR and DA are domain-level scores built from separate datasets and algorithms.
- Chasing numbers instead of results: You can waste months trying to raise Domain Rating (DR) from 45 to 50 on a logarithmic scale when your content still does not match search intent.
- Ignoring your niche: In some small niches, DA 20 can dominate. Comparing your food blog to huge media sites only stresses you out.
Authority metrics are helpful, but they are still just tools, like a bathroom scale. The goal is better health, not a specific number.
So Which is Better: Ahrefs DR or Moz DA?
You might be asking, is Ahrefs more accurate than Moz for domain ranking? The short answer is no. Neither metric is inherently more accurate because they measure different signals.
Ahrefs Domain Rating (DR) focuses almost entirely on backlink strength. It updates quickly as new links are acquired, which makes it useful for evaluating link building progress and commercial pages.
Moz Domain Authority (DA) takes a broader view of ranking potential and tends to be more stable, which often aligns better with informational content and long-term comparisons.
The right metric depends on the decision you are making.
- Picking guest post targets: I check both DR and DA
- Tracking link building: I focus on DR
- Reporting long-term growth: I pair DA with traffic and rankings
Using multiple authority metrics reduces reliance on any single model and helps offset volatility from algorithm updates. For a broader comparison that also includes Semrush Authority Score and Majestic Trust Flow, this comparison of DR, DA, AS, and TF is worth bookmarking.
Final Guidance on Using DR and DA the Smart Way
If you felt confused by authority metrics like Domain Rating (DR) and Domain Authority (DA) before, you are not alone. I spent years chasing those scores without a clear plan.
Now I treat Domain Rating (DR) and Domain Authority (DA) as supporting metrics, not the main goal. My main goals are still simple: publish better content, earn high-quality backlinks, and grow search traffic.
Here is my challenge for you: next time you open Ahrefs or Moz, ask yourself what decision you want to make before you look at the numbers. Use the metrics to guide that choice, then get back to creating.
And if you want help turning those decisions into consistent publishing, tools like RightBlogger make it much easier to plan topics, write SEO-friendly posts, and keep content flowing while those DR and DA scores quietly rise in the background.
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Is Ahrefs DR the same thing as Moz DA?
No. Ahrefs Domain Rating (DR) is mainly a backlink strength score, while Moz Domain Authority (DA) is a broader score that estimates overall ranking potential.
DR looks at how many unique websites link to you and how strong those sites are. It is very link focused, so it is great for tracking link building.
DA uses links too, but it also tries to model more “big picture” signals that tend to match sites that rank well. That is why DA can feel more stable and slower to move.
Neither DR nor DA comes from Google, and neither one guarantees rankings. They are best used as helpful comparison tools, not as the final truth.
Why did my DR change fast, but my DA stayed the same?
This usually happens because DR updates much more often than DA. Ahrefs refreshes DR about every 12 hours, so it can jump up or down quickly when links change.
Moz updates DA less often, usually about once a month. So your DA might not show movement until the next update, even if you earned new links today.
Also, DR reacts mostly to backlinks, while DA is more “whole site” focused. If you are getting links but your content, on-page SEO, or technical SEO has not improved, DA may stay flat.
If you want to confirm what changed, start by doing a quick link audit with the RightBlogger Backlinks Tool for checking backlinks. It helps you spot new links, lost links, and patterns that could explain the shift.
Which metric should I use when choosing guest post or backlink targets?
Use DR when you want a fast read on backlink power, and use DA when you want a broader view of SEO strength. In practice, checking both gives you a safer answer.
A good target site usually has real traffic, relevant content, and a natural link profile. A high DR or DA with no real audience can be a red flag.
Try this simple workflow: shortlist sites in your niche, then compare DR, DA, and recent content quality. If the site looks legit, your link is more likely to help your rankings and not just your scores.
When you are ready to pitch, follow a clear outreach process so you earn links that make sense in context. This guide on backlink outreach strategies can help you keep it clean and effective.
What is a “good” DR or DA score for a small blog?
A “good” score depends on your niche and your competitors, not a universal number. In some smaller niches, a DA 20 or DR 20 site can still rank and get steady traffic.
Both DR and DA use a 0 to 100 scale, but the scale is not linear. Moving from 10 to 20 is usually much easier than moving from 60 to 70.
Instead of chasing a specific score, compare your site to the top 5 to 10 sites you want to compete with. If you are closing the gap over time and your traffic is growing, you are on the right track.
For SEO progress, pair authority scores with keyword rankings and content coverage. The RightBlogger Keyword Research tool can help you find topics you can realistically win, even with a lower DR or DA.
How can I raise DR and DA without doing spammy link building?
You raise DR and DA by earning real links and improving your site over time, not by buying random links. Focus on publishing helpful content, getting mentioned by relevant sites, and keeping your technical SEO clean.
To raise DR, prioritize links from unique, reputable domains in your topic. A few strong, relevant links usually beat dozens of low-quality directory links.
To raise DA, think bigger than links. Improve content quality, update old posts, strengthen internal linking, and match search intent so your pages actually rank and get clicks.
If you want a faster workflow, RightBlogger can help you create and improve content consistently. Tools like Auto Optimize for SEO updates and SEO Reports for tracking what to fix make it easier to keep improving without guessing.
Article by Ryan Robinson
RightBlogger Co-Founder, Ryan Robinson teaches 500,000 monthly readers at ryrob.com how to grow an online business. Recovering side project addict.
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