Internal linking is a powerful yet often overlooked SEO strategy that can significantly boost your website’s search engine rankings. By connecting your blog posts and pages through relevant internal links, you can improve your site’s structure, help search engines understand your content better, and provide a seamless navigation experience for your readers.

What is Internal Linking?

Internal linking is the practice of linking from one page on your website to another. For example, if you have a blog post about “content marketing examples,” you can link to it from another relevant post using that exact phrase as the anchor text. This simple technique can help search engines and users find and navigate your content more easily.

The Benefits of Internal Linking

  1. Passes Link Juice: Internal links help distribute link equity (or “link juice”) from one page to another, which can improve the overall authority and ranking potential of your website.
  2. Improves User Experience: By linking to relevant content, you encourage readers to explore more of your website, keeping them engaged and increasing their time on site.
  3. Boosts SEO: Strategic internal linking helps search engines understand the structure and hierarchy of your content, making it easier for them to crawl and index your pages.

Best Practices for Internal Linking

  1. Use Relevant Anchor Text: Choose descriptive and relevant anchor text for your internal links. However, avoid using the exact same phrase every time, as it may appear spammy to search engines. Instead, vary your anchor text slightly, such as using “examples of content marketing” instead of always linking with “content marketing examples.”
  2. Link to Your Most Important Pages: Whenever you publish a new blog post, make sure to link to your most important and relevant pages. This will help boost the visibility and authority of those key pages.
  3. Keep It Natural: Only add internal links where they make sense and add value for your readers. Stuffing your content with irrelevant links can harm your SEO and user experience.

If you use WordPress, there are plugins like Link Whisper that can suggest internal linking opportunities within your content. While these tools aren’t always perfect, they can save you time and provide helpful recommendations for improving your site’s internal linking structure.


Internal linking is a simple yet effective SEO strategy that every blogger should implement. By connecting your content through relevant internal links, you can boost your search engine rankings, improve user experience, and ultimately drive more traffic to your website. Start incorporating internal links into your content strategy today and watch your SEO soar!