Have you ever clicked a link on a website and ended up on another site? We’ve all done that, right? That’s called an external link.

An external link is when you include a link in your blog post that directs readers to another website, blog post, video, or any external resource.

External links are incredibly useful for bloggers. They provide additional value to your readers by pointing them to resources where they can learn more about a topic, especially if you don’t have room to fully expand on it within your post. Search engines like Google also love external links to authoritative websites – their algorithms take this into account when evaluating your content’s authority.

Using external links on your blog offers several advantages:

1. Increased Authority: By linking to reputable, high-quality websites, you demonstrate your blog’s authority and credibility in your niche.

2. Better User Experience: External links give your readers easy access to additional information, enhancing their overall experience on your blog.

3. Search Engine Optimization: Search engines favor content that links to authoritative sources, potentially boosting your search rankings.

While external links are beneficial, it’s important to use them strategically. Here are some tips:

  1. Link to Relevant, High-Quality Sources: Make sure the websites you link to are trustworthy, informative, and directly relevant to the topic at hand.
  2. Avoid Linking to Direct Competitors: If you’re trying to rank for a specific keyword or topic, don’t link out to a competitor’s content that directly competes with yours.
  3. Use Descriptive Anchor Text: Instead of using generic phrases like “click here,” craft descriptive anchor text that accurately represents the linked content.
  4. Open Links in a New Tab or Window: This ensures that readers can easily return to your blog after visiting the external link.


External links are a powerful tool for bloggers. They enhance the user experience, establish your authority, and can even boost your search engine rankings.

However, it’s crucial to use them judiciously, linking only to high-quality, relevant sources while avoiding direct competitors. By striking the right balance, external links can take your blog to new heights.