RightBlogger Customer Spotlight: Sadie Smiley’s Playbook for Building Membership Communities & Blogging Success

Have you ever stumbled into a vibrant online community and wondered… how the hell did someone create this awesome space and fill it with so many like-minded people? Then of course the logical next thought… how do I do this too?

Well, that’s exactly what went through my mind the first time I saw RightBlogger customer, Sadie Smiley’s 23,200+ strong Facebook group, connected to her Passive Income Pathways blog—where she teaches people how to transform their expertise into recurring revenue streams.

Sadie’s a fantastic example of how to build a substantial business around blogging in 2025 and beyond. The growth of her free & paid membership communities aren’t completely reliant upon any single traffic source—a handy feature in the world of AI and constant Google algorithm updates. Tune into our conversation right here:

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Our wide-ranging conversation explores Sadie’s early days of coupon blogging, all the way up to running a multiple six-figure membership business today (amongst many other side projects she’s got goin on). Sadie’s journey is nothing short of inspiring—and I’m pumped to be shining a light on her! Enjoy.

If you’re the rather read it type, I got you too. In just 20 minutes, I turned this video into the fully SEO-optimized blog post you see below, using our Video to Blog Tool. So, let’s break down Sadie’s strategies for building loyal communities, her most effective blogging practices, and harnessing AI to scale your business.

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Sadie’s Early Days: From Successful Coupon Blogs to Teaching Blogging

Sadie’s story started back in the early 2000s, publishing her first blog long before she knew blogs could even be monetized.

Sadie’s first website was all about couponing, crafts, and her everyday (relatable) life experiences. Still, it was those early steps that laid the foundation for what would turn into a successful blogging career.

Something I really admire about Sadie, is that she defies the idea that you need a specific niche in order to succeed. Rather, Sadie’s carved out her own space based around embracing her own quirks, fun personality, and eclectic interests.

Eventually, she created Passive Income Pathways…

This site has gradually become Sadie’s home base on the Internet for helping other bloggers monetize their expertise through low-ticket memberships and other monetization channels that come from your own skills & interests.

If you’re looking to refine your own blogging skills, check out my breakdown of the most common blogging mistakes to steer clear of when you’re growing your online business.

Why Membership Communities Work Well for Monetizing a Blog

For Sadie, membership communities are all about genuine connection—and she’s a testament to the kind of vibe you’ll need to curate within your membership group, if you hope to make people feel comfortable, welcome, and supported in their goals.

How has Sadie been able to execute on this business model so effectively? Here’s a breakdown:

• Community-First Approach: Sadie’s membership success stems from very carefully curating a group of like-minded people who support and uplift each other as the default way of relating with one another. Her main Facebook group thrives because it isn’t just about selling memberships—it’s about fostering collaboration, sharing generously, and wanting to see her people thrive.
• Diversified Income Streams: Membership-based business models aren’t just about subscriptions for staying in a group. Sadie emphasizes the value of using freebies, setting up well thought out sales funnels that lead to other digital products, using affiliate marketing to promote other helpful products, and more.
• The Power of Real-Time Interaction: Sadie engages directly with her community members through live videos, regular thought-provoking posts, and comments that build trust over time. Hosting Facebook Lives also allow members to feel heard and connected in real-time, which leads to much longer-term loyalty.

Wanna deepen your understanding of what it takes to create truly engaging content? Peep my list of successful blog post examples for inspiration.

Building an Engaged Facebook Group (Sadie-Style)

Not sure where to start with building your own community?

“Lean into what makes you weird,” Sadie shares. “It’s the things you may think of as weird about yourself, that actually make you special.” I couldn’t agree more.

By fearlessly being who you are with your community, you’re creating opportunities for real connection & closeness with the people who resonate with you.

And sure, your brand of weird won’t be a match for everyone, but that’s the point. As Sadie says, “by being yourself, you’ll attract your tribe,” and those who don’t resonate with your style will go on their merry way to find their people too.

Here’s Sadie’s simple recipe for Facebook Group success:

• Name Your Facebook Group for SEO: Choose a Facebook group name based on what your target audience would search for on the platform, and add a little flair to it based on your own personal style & interests. If you’re looking for a little help in this department, take my Facebook Group Name Generator for a spin and it’ll help sharpen your ideas into a click-worthy name.
• Maximize the Potential with Your Facebook Group Settings: As soon as you launch your Facebook group, Sadie recommends enabling important features like email collection and pre-screening questions for new members, to make sure your community stays high quality and supports your business goals, too.
• Be the Driver of Engagement in Your Facebook Group: You can’t half-ass your content. Post regularly and with intention—share stories, ask for opinions, tag people, recommend great content you see, and skip the stale “weekly wins” posts that just feel robotic.

Sadie’s most important tip? Aim for creating an interactive space with your group members. For example, using Facebook’s tagging feature and poll options has dramatically boosted Sadie’s engagement levels inside her group.

More than anything tho… Sadie keeps it real, and that’s core to her success.

Sadie doesn’t sugarcoat the challenges of running a six-figure membership business. From facing financial mismanagement, to health struggles, she’s transparent about her hurdles. She credits her successes to having a supportive environment—both at home and within her community.

Her #1 motto? “Collaborators, not competitors.”

Sadie believes strongly in working together with others in the same niche to amplify each other’s strengths. Whether it’s bundling courses or cross-promoting resources, collaboration is key for long-term growth in her experience.

2 Proven Traffic Strategies that Work Well for Sadie Today

Another reason why I love Sadie’s work so much, is that she’s really cracked two different traffic driving strategies that I’ve found to be my most sustainable, too—and she nails it.

For example, right at the top of her ADHD ChatGPT prompts article, she has a prominent call-to-action for joining her (highly contextually relevant) newsletter.

By converting one-time readers into email subscribers, you have the opportunity to build much deeper relationships with them over the course of days, weeks, and months of delivering more value in the form of your email content.

Right after joining Sadie’s list, you’re invited to her free Facebook group, where the relationship-building turns up a notch.

Getting traffic to your blog (naturally) plays a huge role in growing your membership community, and Sadie swears by these two methods:

• Facebook Group Traffic: Sadie’s biggest win comes from her free Facebook group, which serves as the entry point of her funnel, helping her convert free members (who are the right fit) into customers for her paid membership community & other digital products. Her advice? Name your group strategically, so it’s searchable—for example, “Passive Income with Blogging” would be a good group name for teaching how to generate passive income from a blog.
• Email List Traffic: Every new lead Sadie gets from her blog or free Facebook group is funneled into her email list. This builds an audience she can connect with regularly (right in their inbox where attention is often highest), further driving more engagement with her brand.

For more strategies to expand your audience, check out our breakdown of proven ways to grow an audience online today.

How AI Fits into Blogging

Sadie’s not only a blogging expert in her own rite—she’s also been ahead of the curve at embracing AI tools to optimize her own business processes, from the moment artificial intelligence exploded onto the scene.

Here are a couple top ways AI has helped Sadie scale while staying authentic:

• Content Drafting: AI helps turn her ideas (or videos) into blog posts quickly, using tools like RightBlogger’s Keyword Cluster and the Video to Blog tool. Taking these energy-intensive tasks off her plate and outsourcing them to AI (which has access to real-world data) allows her to focus on her more creative tasks, rather than the things that feel like mundane writing chores.
• eBook Creation: Using tools like Loom for making snappy video recordings to capture her take on a particular subject and then AI for transcription, Sadie can easily create resources like eBooks and more in-depth content for her audience. Often, these content assets serve as lead magnets that can attract more subscribers to her email newsletter, which in turn fuels her business.

If you wanna explore using AI in your content creation process, my guide to the AI blogging mistakes you need to avoid, will help you make the most out of these tools.

Why Your Weirdness is Your Superpower

One of the most refreshing things I’ve discovered about Sadie’s approach to business (and life), is how much she encourages people to embrace their unique quirks.

“Be your weird self,” Sadie often says, emphasizing that being your own authentic (weird) self, will always attract the right people for you—whether in business or in your personal life. The same principle applies, and I love this.

If you’re starting a blog or building a membership business, hoping to serve others, showing your human side will always set you apart in today’s crowded online space.

Sadie’s story is about using the life experiences, tools, skills, and resources you have today—be it blogging, flourishing on social channels, or getting the most out of AI—to create a space that helps others thrive.

Her passion for teaching, combined with her open transparency about her journey, underscores an important message—building a profitable business is always possible when you focus on connection and creativity.

If you’re (also) inspired by Sadie Smiley, dig a deeper into what she’s teaching over at Passive Income Pathways. You’ll find that building an audience, growing a community, and making an impact are all within reach.

You don’t need more information, you just need to start.