How to End a Blog Post: 10 Powerful Tips an Epic Conclusion
Monday, Aug 14, 2023
Writing a great blog post isn’t just about a captivating intro or delivering quality content throughout. The end of your blog post, specifically the blog post conclusion, is the final impression you leave with your readers and plays a crucial role in your content marketing strategy.
Here’s our guide to multiple ways to end a blog post:
1. End on an Optimized Note
SEO is the invisible string that ties your content to search engines. It’s not just about main points; it’s about making sure those points resonate in the vast digital space.
Example: “Looking to master the art of writing conclusions? Our next blog post dives deep into search engine optimization strategies that every beginner needs!”
2. Drive Action with a Compelling CTA
End your posts by steering your readers toward a specific action. Remember, a powerful call to action (CTA) can be the bridge between passive reading and active engagement.
Example: “If you found these content marketing insights helpful, don’t forget to subscribe to our email list for weekly tips!”
3. Boost Engagement: Prompt Social Media Shares and Comments
Encourage a two-way conversation. By inviting readers to share on social media or spark a discussion in the comments section, you foster a community around your content.
Example: “Which of these blogging tips resonated with you the most? Share your key takeaways on X or let us know in the comments below!”
4. Tease Readers with a Cliffhanger for Future Posts
Keep your audience hooked and looking forward to your next piece. A little hint or teaser about what’s coming can build excitement and anticipation.
Example: “Next week, we’re revealing the top copywriting hacks every content writer should know. Stay tuned!”
5. Offer Value-Add Resources: Templates, Related Posts, and More
Going that extra mile by offering additional resources can transform a one-time visitor into a regular reader.
Example: “If you’re diving into the world of WordPress for the first time, our beginner-friendly template can guide you. Check it out here!”
6. Grow Your Tribe: Use Opt-ins and Exclusive Content Offers
Presenting exclusive offers or content can entice readers to join your tribe, ensuring they don’t just pass by but become a part of your community.
Example: “Want a deeper dive into advanced blogging techniques? Subscribe now and get our exclusive guide delivered straight to your inbox!”
7. Wrap Up with Respect: Allow Easy Unsubscribes
This is more important for writing emails but still important in terms of a conclusion. While building an email list is essential, showing respect to your readers by offering an easy opt-out can boost trust.
Example: “We’d love for you to stay, but if ever you wish to unsubscribe, here’s a quick link to do so. We value your choices.”
8. Summarize and Recap Key Points
Before saying goodbye, ensure your readers leave with the main points fresh in their minds.
Example: “To recap, integrating SEO, crafting a strong CTA, and engaging with your readers are essential elements in writing the perfect blog post conclusion.”
9. End with a Question: Spark Curiosity and Interaction
Questions can spark curiosity, discussions, and even future post ideas based on readers’ responses.
Example: “How do you usually wrap up your blog articles? We’d love to hear your strategies and might even feature them in a future post!”
10. Make a Personal Commitment
End on a note that assures your readers of your continued commitment to delivering quality content.
Example: “We’re dedicated to constantly improving our content for our readers. If there’s a topic you’d love us to tackle next, feel free to drop a suggestion!”
Blogging isn’t just about excellent writing skills. It’s about understanding the intricate dance between engaging content and SEO, between encouraging readers and respecting their choices.
By incorporating these elements into your blog post conclusion, you don’t just pen down words—you craft experiences, ensuring that every blog article you write resonates and leaves a powerful, lasting impression.
Having trouble writing a blog post conclusion? Bloggers love the RightBlogger blog post conclusion tool.
Written by Andy Feliciotti