The end of your blog post, the blog post conclusion, is the final impression you leave with your readers, and it plays a key role in your content marketing strategy. A good conclusion recaps your main point and gives readers one clear next step, like reading another post, joining your email list, or leaving a comment.

For a head start, we have a free blog conclusion generator built for exactly that. Whether you use it or write your own, below are 10 ways to end a blog post and keep your readers wanting more. (Also see our list of common blogging mistakes to make sure you’re not losing readers before they reach your conclusion.)

1. End on an Optimized Note

Your conclusion is a natural place to restate the topic in plain words (your main keyword often fits here without forcing it) and point readers to a related post. Google says it uses links to find new pages and judge how relevant they are, so a contextual link in your conclusion helps both readers and search engines find your next piece.

Example: “Now that your conclusions are in shape, the next step is getting found. Our beginner’s guide to keyword research shows you how to pick topics your readers are already searching for.”

2. Drive Action with a Compelling CTA

End your posts by steering your readers toward a specific action. Remember, a powerful call to action (CTA) can be the bridge between passive reading and active engagement. Ryan does this with all of the free blogging tools over on his site.

Example: “If you found these content marketing insights helpful, don’t forget to subscribe to our email list for weekly tips!”

3. Prompt Social Shares and Comments

Encourage a two-way conversation. By inviting readers to share on social media or start a discussion in the comments section, you build a community around your content.

Example: “Which of these blogging tips resonated with you the most? Share your key takeaways on X or let us know in the comments below!”

4. Tease Your Next Post

Keep your audience hooked and looking forward to your next piece. A little hint or teaser about what’s coming can build excitement and anticipation.

Example: “Next week, we’re revealing the top copywriting hacks every content writer should know. Stay tuned!”

5. Offer Templates and Other Resources

Going that extra mile by offering additional resources can transform a one-time visitor into a regular reader, just like our free TikTok safe zone template does here on the RightBlogger blog.

Example: “New to WordPress? Our free beginner checklist walks you through setting up your first site. Grab it here!”

6. Use Opt-ins and Exclusive Content Offers

Exclusive offers or content can entice readers to join your list and help you grow your audience, turning a passing visitor into part of your community. Checklists, templates, and interactive AI lead magnets all give readers a concrete reason to sign up.

Example: “Want a deeper dive into advanced blogging techniques? Subscribe now and get our exclusive guide delivered straight to your inbox!”

7. Wrap Up with Respect: Allow Easy Unsubscribes

This matters most in email, but it applies to conclusions too. If your conclusion invites readers to join your email list, tell them they can unsubscribe anytime. It lowers the risk of signing up and builds trust. In the US, the CAN-SPAM Act requires marketing emails to explain how to opt out, and you have to honor opt-out requests within 10 business days.

Example: “Get one blogging tip in your inbox each week. You can unsubscribe anytime with one click.”

8. Summarize and Recap Key Points

Before saying goodbye, ensure your readers leave with the main points fresh in their minds.

Example: “To recap, integrating SEO, writing a strong CTA, and engaging with your readers are essential elements in writing the perfect blog post conclusion.”

9. End with a Question

Questions can spark curiosity, discussions, and even future post ideas based on readers’ responses.

Example: “How do you usually wrap up your blog articles? We’d love to hear your strategies and might even feature them in a future post!”

10. Make a Personal Commitment

End on a note that assures your readers of your continued commitment to delivering quality content.

Example: “We’re dedicated to constantly improving our content for our readers. If there’s a topic you’d love us to tackle next, feel free to drop a suggestion!”

Putting It Together: A Sample Conclusion

You don’t need all 10 tips in one post. Most strong endings combine two or three. Below is a sample conclusion for a post about starting a vegetable garden:

“That’s everything you need for your first raised bed: pick a sunny spot, start with good soil, and plant a few easy crops like lettuce and radishes. Once your seedlings are up, our guide to watering a vegetable garden will help you keep them healthy through the summer. What are you planting first? Tell us in the comments.”

In four sentences, that ending recaps the main points (tip 8), links to a related guide (tip 1), and invites comments (tips 3 and 9). If you plan posts from an outline, our guide to writing a blog post outline suggests writing the conclusion last, once the body is locked.

Conclusion (About Writing Conclusions)

A strong conclusion does two jobs: it reminds readers what they learned, and it tells them what to do next. Engaging writing, SEO, and respect for your readers all show up in those last few lines, so pick the tips above that fit your post and keep the ending short.

Having trouble writing a blog post conclusion? Try the free RightBlogger blog post conclusion tool.