As a blogger (or content creator of any kind), staying on top of the latest changes in the world of search engines is a smart move. Google’s recent algorithm updates (March 2024) have sent ripples through the blogging & content creator communities, leaving many wondering what the future holds.

Let’s dive a little into these updates, explore how they’ll shape the future of blogging, and get into our advice for how to future-proof your blog today.

Google’s Targeting Low-Quality Sites

Google has always aimed to provide users with the best possible search results. Their latest updates continue this trend by targeting low-quality sites that use spammy tactics or produce content at scale without providing real value.

However, this doesn’t mean you can’t have a site with a large number of posts or even automated content. Google has also consistently stated that using AI in your blogging process is a fine & safe practice. The key is to ensure that you’re providing genuine, value to your readers.

Focus on creating content that answers real questions and solves tangible problems for your audience.

Do that well by blending your education & entertainment in a way that emphasizes your unique strengths & interests—and you’ll be future-proof no matter the medium you’re creating content in.

The Rise of AI-Generated Content

With the increasing popularity of AI-generated content, it’s tempting to rely on these tools to churn out blog posts quickly. However, we’ve advocated strongly against the prompt-to-publish strategy since day one with RightBlogger (and how we use our own AI tools).

Plus, Google’s updates are likely to continue innovating on ways to penalize sites that publish AI-generated content without human oversight, original thoughts, and stylistic editing.

To stay ahead of the game, use AI as a tool to assist along your writing process, but always inject your own voice, stories, and examples into the content. This human touch will help you stand out and avoid potential penalties.

Reputation Matters

Google is also cracking down on sites with high reputations that host third-party content unrelated to their niche. For example, an educational site posting reviews about life insurance would likely raise red flags and that content (or the entire site) is likely to suffer.

Ryan Robinson Blogger Stock Photo

As a blogger, it’s essential to stay true to creating within your niche and expertise—which increases your topical authority over time. Don’t be tempted to host irrelevant content just for the sake of attracting more traffic or earning some extra sponsorship income.

The End of Expired Domain Abuse

In the past, some bloggers (even I tried this once lol) would buy expired domains with high domain authority and redirect them to their primary sites, with the goal of boosting their search rankings. Google’s recent algorithm update aims to more closely monitor and prevent this practice.

Instead of relying on expired domains, focus on building your own site’s authority through high-quality content, genuine backlinks, and engaging with your audience.

Embracing the Future of Blogging

The future of blogging lies in creating valuable, user-focused content that genuinely leverages your own original thoughts & experiences to help your audience. This can be done by focusing on three key strategies.

First, embrace video content. Video is a powerful medium that engages audiences more effectively than text alone. Platforms like YouTube and TikTok offer great opportunities to connect with viewers in dynamic ways.

Second, use AI tools wisely. AI can assist in generating ideas and streamlining your writing process, but it’s important to maintain your unique voice. Relying too heavily on AI can lead to generic content, so always add your personal touch to keep your blog authentic and relatable.

Lastly, stay true to your niche. Consistently creating content that reflects your expertise and passions builds trust and authority with your audience. By focusing on your strengths and interests, you’ll attract a dedicated following and establish yourself as a credible source in your field.

As Google continues to refine its algorithms, bloggers who prioritize quality over quantity and authenticity over gaming the system are the only ones that’ll thrive.

Embrace these changes as an opportunity to improve your blogging skills and build an engaged audience. By staying adaptable and focusing on providing real value, you’ll be well-positioned to succeed in the… this-will-never-not-be-changing-trust-me… world of blogging ☺️