A meta description is an essential element of on-page SEO that summarizes a webpage’s content and helps persuade users to click on your website in search results.

In this article, we will explore the characteristics of a good meta description and how to optimize it to improve your SEO rankings.

What is a Meta Description?

A meta description is a brief snippet of text displayed below the title of a webpage in search engine result pages (like Google). Its purpose is to provide a concise overview of what the page offers to potential visitors. While search engines don’t directly use meta descriptions as a ranking factor, they indirectly influence click-through rates, which can impact your SEO efforts massively.

Characteristics of a Good Meta Description

To write an effective meta description, consider the following characteristics:

1. Keep it concise

Limit your meta description to around 155 characters. By keeping it brief, you can capture users’ attention without overwhelming them with excessive information. Additionally search engines commonly cut off your

2. Use an active voice and be actionable

Craft your meta description in an active voice to make it more engaging and actionable. Encourage users to take a specific action, such as “Learn how to write compelling meta descriptions” or “Discover the secrets to effective SEO strategies.”

3. Include a call to action

Incorporate a compelling call to action in your meta description to entice users to click on your link. For example, you can use phrases like “Read now,” “Discover more,” or “Find out how.”

4. Utilize your focus keyphrase

Integrate your primary keyword naturally into the meta description. Doing so can increase the visibility of your webpage for relevant search queries and improve the chances of attracting the right audience. New to keyword research? read this guide to keyword research.

5. Show specifications when necessary

If your webpage offers specific information or features, highlight them in the meta description. This helps users understand the unique value your page provides and encourages them to click through for more details.

6. Ensure relevance to the page’s content

Make sure your meta description accurately reflects the content of the webpage. Misleading or unrelated descriptions may lead to high bounce rates and negatively impact your SEO efforts.

7. Make it unique

Craft a unique meta description for each webpage on your website. This helps search engines understand the distinct content of each page and improves the chances of attracting relevant traffic.

Generating a Meta Description with RightBlogger

Of course with the explosion of AI written content online it’s easier than ever to generate a meta description with AI. RightBlogger has a meta description generator to instantly write a meta description. Using this tool only requires you to enter a topic or post title for it to generate a few meta descriptions to choose from.

RightBlogger SEO Meta Description Tool UI Screenshot
Meta Description tool in RightBlogger

Like all RightBlogger tools it allows you to copy the content to your CMS like WordPress.


Optimizing your meta descriptions can significantly impact your website’s visibility in search results and drive more organic traffic to your pages. By following the characteristics outlined in this article, you can create compelling and persuasive meta descriptions that entice users to click on your links.

Remember, a well-crafted meta description should be concise, engaging, action-oriented, and relevant to the page’s content.

Take the time to write unique meta descriptions for each webpage, incorporating your focus keyphrase when appropriate. Also think about the meta description in context of the meta title as they are closely related.

With these tips, you can improve your chances of ranking higher in search engine results and attracting more visitors to your website.