Backlinks are one of the most valuable aspects of an effective SEO strategy. Backlinks are links from one website to your website, typically using anchor text relevant to the content of the page they’re linking from.

A backlink from an authoritative website can significantly increase your chances of raising your content in organic Google search rankings over time.

Backlinks, also known as “inbound links,” are links from one website to another. They are essential for SEO as they act as a vote of confidence from one site to another. Search engines use backlinks to assess a website’s credibility and relevance, influencing its ranking in search results. High-quality backlinks from reputable and authoritative websites are particularly valuable, enhancing a site’s visibility and ranking more effectively.

While Google consistently places less emphasis on the importance of backlinks, a strong backlink from a relevant, authoritative website in your niche will always have immense value. It’s a numbers game, and the process of Google’s algorithm is opaque, not providing a ton of information about how to exactly rank higher. However, over the past decade, it’s become clear that while backlinks may be worth slightly less than they used to be, they still hold significant weight.

To build quality backlinks, focus on strategies like guest blogging. This allows you to authentically build relationships with publishers and get links back to your articles in a slower, tasteful way.

Avoid buying packs of backlinks or investing in strategies that attempt to do this at scale with lower quality. These tactics may hurt you in the long run.

Guest Blogging

Guest blogging involves writing content for other websites in your niche. By providing valuable, relevant content, you can often include a link back to your own website within the article or in your author bio. This not only exposes your content to a new audience but also provides a strong, natural backlink.

Building Relationships with Publishers

Take your time and invest in strategies related to building relationships with other publishers. Reach out to websites in your niche, offer to collaborate, or propose content ideas that would be valuable to their audience. As you build these relationships, opportunities for backlinks will naturally arise.


Accumulating your backlink profile slowly over time will pay off in the long run. While it may take more effort and patience, the benefits of having a strong, natural backlink profile are undeniable. Your content will have a better chance of ranking higher in search engine results, driving more organic traffic to your website.

Backlinks remain a crucial component of a successful SEO strategy. By focusing on quality over quantity and building authentic relationships with other publishers, you can slowly but surely develop a powerful backlink profile that will boost your search engine rankings and help your content reach a wider audience.