My Content Promotion Checklist for Bloggers: 5 Things to Do Post-Publishing

Last Updated August 23, 2025

My Content Promotion Checklist for Bloggers: 5 Things to Do Post-Publishing

Have you ever felt that rush of excitement after hitting “publish” on a new blog post, only to realize your journey has just begun? Of course you have. I know, because I’ve felt it too… in fact, I feel it all the time!

Let’s be real: creating high quality content is just half the battle. The real challenge lies in what you do next—how you get that valuable content in front of the right people. Now that’s the magic, right there.

After writing thousands of articles and through a healthy dose of trial and error, I’ve landed on a solid content promotion checklist that’s become my post-publishing playbook.

Let’s dive in:

If you wanna snag a handy visual of my content promotion checklist, here’s an image you can save to your desktop… of maybe print it out and stick it right next to your computer? That’s what I’m doing right now 😂

RightBlogger Content Promotion Checklist for Bloggers

Alright, now let’s dive deeper into my content promotion checklist for bloggers.

1. A Fresh Set of Eyes: The Importance of Review

The first stop is reviewing your masterpiece. Picture this—your blog post is live for the world to see, only for you to later discover a glaring typo in the first paragraph. Cue facepalm 🤦‍♂️

To avoid these kinds of mishaps, I always give my post a full once-over read. Not obsessively, but enough to catch any sneaky errors I’ve made. This includes:

Checking for Formatting Mistakes: Because nobody likes a cluttered post with disorganized headings, lists, or long blocks of text without a breather.
Ensuring Calls-to-Actions and Buttons are Correct: CTAs are the gateways to engagement, but a broken button creates a bad user-experience.
Verifying Links and Table of Contents: Because leading your readers to a 404 page is not exactly the adventure they signed up for.

I recommend walking away from your article for at least a few minutes, maybe stepping outside, and coming back to it with fresh eyes for your once-over. This’ll help you take your writing in more easily through the eyes of your readers.

2. Technical SEO Checks

Next up, let’s do a technical SEO check. We’ve all heard the spiel about the importance of nailing your blog’s SEO fundamentals, but how many of us really take the time to double-check the key SEO elements of our posts?

That’s exactly why we built the handy RightBlogger Chrome Extension:

I use RightBlogger’s Chrome Extension to make sure my meta title, meta description, and technical tags are all in order, with just 1 click.

There’s a difference between just filling out these meta fields, and actually optimizing them to attract both readers and search engines. Trust me, taking a few minutes to do this can make a difference in your post’s visibility.

This is where the fun begins. Sharing your content is not just about plastering a link everywhere and hoping for the best. It’s about strategic engagement—being present and providing value on the platforms where your audience spends time online. Here’s how I go about sharing:

Personalized Promotion Strategies: We all have our platforms. For some, it’s pinning images on Pinterest; for others, it’s sparking conversations on LinkedIn, driving discussion on forums like Reddit & Quora, posting short-form videos on Instagram, or otherwise. Find where your audience hangs out and meet them there.
Embedding YouTube Videos: Got a video to go along with your blog post? Chef’s kiss. This is not only a smart way to keep your audience more engaged (and on your page longer), but it also opens up an entirely new discover platform on YouTube, the world’s second largest search engine.
Creating Snackable Video Content for TikTok or Instagram Reels: Because who doesn’t love bite-sized bits of brilliance? This can drive traffic back to your blog in a fun and engaging way, from these popular platforms.

4. Keeping the Conversation Going: Interacting with Your Audience

Congrats, your blog post is out in the wild! Now’s not the time to disappear on your people.

Blogger Stock Photo Ryan Robinson at Computer

Stay engaged with your audience, by taking these actions:

Monitoring Responses and Questions: Show your audience you’re not just a content robot. Be there to answer questions in the comments, on forums, and wherever you’re driving discussion around the topics of your post.
Scheduling Email Newsletters: Have an email list? Make sure they know about your latest work. It’s like sending a personal invitation to check out your post.
Engaging with Your Viewers: Be genuinely interested in their thoughts. This can turn a casual reader into a loyal follower.

5. Set a Reminder to Update Your Post

One of the greatest misconceptions about blogging, is that once you’ve published a new article, that post is set in stone.

Think again.

Updating your content over the coming months and years is crucial for keeping it relevant and ranking high in organic search engine results:

Setting Reminders for Regular Updates: Mark your calendar for a content check-up every 3-6 months. The more important the post feels to the overall goals of your site, the more frequently I recommend updating it.
Using a WordPress Plugin to Track Last Updated Date: This little trick can help you keep tabs on when a post last got some love.
Prioritizing Updates Based on Importance and Revenue Potential: Some posts are just more vital to your blog’s health than others. Keep them in tip-top shape.

You can also use tools like Google Search Console to see which articles’ traffic is declining.

6. Repurpose Your Content

Finally, let’s talk about squeezing every last drop of potential out of your content. Tools in platforms like RightBlogger can take the workload off by:

Generating Social Media Post Ideas: Stuck on what to post on social? Let AI brainstorm for you. Learn more about AI tools for social media.
Repurposing Content: A blog post can transform into a video script, an infographic, or social media snippets. Diversity is key to reaching more audiences.
Creating Snackable Content: Bite-sized content can lure readers back to your full posts. Think of it as the appetizer to your main course.

My Content Promotion Checklist + Key Takeaways

So, there you have it. My comprehensive content promotion checklist. Remember, every piece of high quality content you create has potential—it’s all about how you present and preserve it.

Don’t let your hard work fade into the night, shine a light on the work you’ve brought to life. Implement this post-publishing checklist, and watch as your blog thrives and engage your peeps like never before.

In the end, the most important piece of advice I can offer is this: never stop experimenting. The Internet and what’s “working” is always shifting, and what works today may not pan out the same tomorrow. Stay curious, stay adaptable, and most importantly, stay genuine in your promotion efforts.

Your audience will notice and appreciate it. And who knows? With time and dedication, your blog has the potential to become the next big thing. You got this 💪

How soon after publishing a new blog post should I start promoting it?

You should start promoting your blog post as soon as it is live and you have done a quick review for errors. Early promotion helps search engines find your content faster and gives your audience a fresh reason to visit your site.

Within the first day, share your post on your main social channels and send it to your email list if you have one. In the first week, keep re-sharing it in different formats, like short social posts or quick videos, so more people see it.

After the first week, you can slow down but still bring it back when it fits a topic or conversation. Treat it like an asset you use often, not a one-time event.

You can also track which posts are worth more promotion by using SEO tools or analytics and then doubling down on your top performers.

What are the most important SEO checks to do after I hit publish?

The most important SEO checks are your title tag, meta description, headings, and internal links. These help search engines understand what your post is about and who should see it.

Make sure your main keyword is in your title, meta description, and at least one H2 heading. Also add links to and from other related posts on your site so readers and search engines can move through your content easily.

If you struggle with this step, tools that give you clear SEO feedback can help a lot. For example, SEO reports that highlight optimization gaps can show you which posts need better titles, descriptions, or structure.

The goal is not to stuff keywords, but to make your post clear, helpful, and easy to understand for both people and search engines.

How can RightBlogger help me with content promotion after publishing?

RightBlogger can help by handling many of the small tasks that slow you down after you publish. You can write or expand your post with the AI Article Writer, then use other tools in your workflow for promotion.

For social promotion, you can turn your article into tweets or threads with the Tweet Ideas tool, or create a strong LinkedIn update using the LinkedIn Post generator. This saves time and helps you share the same idea in different formats.

For email, you can quickly draft a recap or teaser of your new post with the Newsletter Generator. That way, your list hears about your new content without you starting from a blank page.

You can also repurpose your article into multiple pieces of content using ideas from RightBlogger and guides like this one on repurposing blog content into new formats. This makes each post work harder for you across many channels.

How often should I update old blog posts, and what should I change?

For most blogs, updating important posts every 3 to 6 months is a good habit. Focus on posts that bring traffic, leads, or income, since small changes there can have a big impact.

When you update, check facts, screenshots, and tools you mention to be sure they are still correct. Add new tips, remove outdated steps, and make your examples match what is happening today.

You should also review the structure of the post. Improve headings, add internal links to newer posts, and make your calls to action clear so readers know what to do next.

To decide what to update first, watch which posts are losing traffic in your analytics or SEO tools, then refresh those posts before they slip too far.