How to Use ChatGPT to Make an SEO Keyword Cluster (Prompt)

A keyword cluster is a group of related keywords organized around one main topic. It helps SEO because it lets you cover a topic fully instead of writing random, disconnected posts.

When you build clusters, you can plan a main “pillar” post and several supporting posts that link to it. This makes it easier for Google to understand what your site is about.

Clusters also help you avoid keyword cannibalization, which is when multiple pages fight for the same keyword. With a clear plan, each post has its own focus and purpose.

If you want a deeper walkthrough, RightBlogger has a helpful keyword clustering guide you can follow alongside this prompt.

Use this prompt: “Create a keyword cluster for the parent keyword: [TOPIC]. Cluster the keywords into groups based on their relevance.” Then replace [TOPIC] with your main keyword.

To get better results, make your topic specific. For example, use “wedding photography” instead of just “photography,” or “gluten free meal prep” instead of “meal prep.”

After ChatGPT gives you the clusters, scan the list and remove anything that does not match your audience. Then pick 1 cluster at a time to turn into a content plan.

For best results, double-check search volume and competition with a real keyword tool, since ChatGPT does not know live keyword metrics.

Start by choosing one cluster as your main pillar page topic, then turn each keyword group into supporting blog posts. This gives you a clear site structure that can build topical authority.

Next, map search intent for each keyword. If the keyword sounds like “how to,” write a guide. If it sounds like “best,” write a comparison or list post.

Then create internal links from the supporting posts back to the pillar page, and link between related supporting posts when it makes sense. This helps users and search engines find your most important pages.

If you want help shaping your overall topic coverage, use a topical authority map to spot the best clusters to publish first.

Yes, you should still use a keyword research tool, because ChatGPT does not show real search volume, keyword difficulty, or trends. ChatGPT is great for ideas and organization, but not for validating demand.

A good workflow is to use ChatGPT to brainstorm and group topics, then verify the best keywords with a tool. This keeps you from writing posts that no one searches for.

You can also use a keyword tool to find close variants that ChatGPT missed. Those variants often become great supporting posts.

RightBlogger’s Keywords tool is a simple way to check and expand your list after ChatGPT creates the cluster.

The fastest option is to use a dedicated clustering tool that groups keywords for you automatically. This saves time and gives you a cleaner starting point for building your content plan.

Manual clustering in ChatGPT works well for quick brainstorming, but it can get messy with big lists. A tool is usually better when you have dozens or hundreds of keywords.

Once you have clusters, you can move straight into writing and internal linking. This helps you publish faster and stay consistent.

If you want a quicker workflow, try RightBlogger’s Keyword Cluster tool to generate clusters without extra prompt work.