How to Use ChatGPT to Make an SEO Keyword Cluster (Prompt)

In the world of SEO, good keyword research helps your website show up better on search engines. Even though many people use regular keyword tools, adding ChatGPT can make a big difference.
Today, we’ll show you how to use ChatGPT for keyword research by creating a keyword cluster. This is essential when trying to cover a large range of topics on your blog to rank.
Keyword Cluster ChatGPT Prompt
Now, let’s make a keyword cluster using ChatGPT.
Using the prompt:
This will get ChatGPT to make a keyword list that’s well-organized.

For example we can use the prompt to replace [TOPIC] with photography. If you use this prompt, ChatGPT might group keywords under labels like “Types of Photography”, “Photography Tools”, “Taking Photos”, “Types of Photos”, and more. This helps you plan and write your content in a better way.
Conclusion
Adding ChatGPT to your keyword research can help a lot. It’s great for getting new keyword ideas, learning about related topics, and making a full keyword cluster. But remember, ChatGPT doesn’t replace your usual keyword tools (like RightBlogger’s keyword research tool). It’s just an extra helper in the keyword research process. By using ChatGPT and your other tools together, you can find new ways to make your website show up better on search engines.
Don’t want to deal with ChatGPT to create SEO keyword clusters? Use the keyword cluster tool on RightBlogger.
What is an SEO keyword cluster, and why should I use one?
An SEO keyword cluster is a group of related keywords organized around one main topic. It helps you plan content that covers a topic fully, instead of writing random posts.
When you create clusters, you can build a clear content map. This often improves internal linking and makes it easier for Google to understand what your site is about.
It also helps you avoid keyword cannibalization, which is when multiple posts fight for the same keyword. With a cluster, each post has a clear purpose and target.
What prompt should I use in ChatGPT to make a keyword cluster?
Use a simple prompt that tells ChatGPT the parent keyword and asks for grouped ideas. A strong starting prompt is: "Create a keyword cluster for the parent keyword: [TOPIC]. Cluster the keywords into groups based on their relevance."
Replace [TOPIC] with your main keyword, like "photography" or "home workouts." You should get groups such as tools, types, beginner tips, and related subtopics.
If the results feel too broad, ask for more detail. For example, request "25 keywords per group" or "include beginner and advanced keywords" to make the list more useful.
How do I turn a keyword cluster into a content plan that can rank?
Start by picking one main "pillar" post that covers the parent topic at a high level. Then choose 6 to 12 supporting posts, each focused on one cluster group or subtopic.
Next, match keywords to search intent. Informational keywords fit guides and tutorials, while comparison keywords fit "best" and "vs" posts.
Finally, connect the posts with internal links. A fast way to outline each post is using the RightBlogger SEO Blog Outline tool, then writing content that answers the exact questions people search.
Does ChatGPT replace keyword research tools, or should I use both?
ChatGPT is best for brainstorming and organizing ideas, but it should not be your only keyword research method. Traditional tools help you validate demand and pick keywords with the right competition level.
A good workflow is to use ChatGPT to generate and group keywords, then confirm the best ones with a research tool. This keeps your plan creative and data-informed.
You can do the validation step quickly with the RightBlogger Keywords tool. It helps you check keywords before you commit to writing.
What is the easiest way to create keyword clusters without doing it all in ChatGPT?
The easiest way is to use a keyword clustering tool that builds clusters for you automatically. This saves time and gives you a clean structure you can use right away.
If you want a faster path, try the RightBlogger Keyword Cluster Tool. It is helpful when you are planning a new content hub or expanding into a new niche.
Once you have the cluster, you can turn each group into outlines and drafts. This keeps your content consistent and helps you publish with a clear SEO strategy.
Article by Andy Feliciotti
RightBlogger Co-Founder, Andy Feliciotti builds websites and shares photo and travel tips on YouTube and his blog.
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