How to Use ChatGPT to Make an SEO Keyword Cluster (Prompt)

Good keyword research is the foundation of any blog’s SEO strategy. But organizing those keywords into clusters, groups of related terms that you cover across multiple posts, is what builds topical authority and helps you dominate a niche in search results. ChatGPT can speed up this process significantly.

Today, we’ll show you how to use ChatGPT for keyword research by creating a keyword cluster, so you can plan posts that cover a whole topic instead of one keyword at a time.

Keyword Cluster ChatGPT Prompt

Open ChatGPT and paste this prompt, replacing [TOPIC] with your parent keyword:

ChatGPT returns an organized keyword list grouped by subtopic.

For example, replacing [TOPIC] with “photography” might produce clusters like “Types of Photography,” “Photography Gear,” “Photo Editing,” “Composition Techniques,” and more. Each cluster becomes a content pillar you can build multiple blog posts around.

To get even better results from ChatGPT, try these tips:

• Be specific with your topic. “Photography” is broad, while “landscape photography for beginners” gives you tighter, more actionable clusters.
• Ask for search intent by adding “and label each keyword with its search intent (informational, commercial, transactional, or navigational)” to the prompt.
• Ask ChatGPT to rank the clusters by how well they fit your audience, so you know which one to write about first.
• Check the clusters against real data. ChatGPT can suggest keywords, but it doesn’t have a search volume database, so confirm demand with a keyword tool before you write.

Turn Clusters Into Blog Posts

Once you have your clusters, map each one to a blog post or series of posts. This approach to keyword clustering helps you build a content strategy that covers your niche thoroughly instead of writing random one-off posts.

A follow-up prompt speeds this up. Ask ChatGPT: “For each cluster, suggest one pillar post title and 3-5 supporting post titles, and list the keywords each post should target.”

Make the pillar post the broad guide for the cluster, and give the narrower keywords to the supporting posts. Then link each supporting post to the pillar, and the pillar back to each one, so none of them end up as orphan pages.

Pair ChatGPT With Real Keyword Data

ChatGPT is a fast way to brainstorm keyword clusters and map out your content plan. But it doesn’t replace dedicated keyword tools that provide actual search volume and competition data. ChatGPT gets you the ideas. RightBlogger’s keyword research tool shows search volume, CPC, and competition, so you can see which of those ideas have real demand behind them. Used together, they give you a complete picture of what to write and why.

Don’t want to deal with ChatGPT to create SEO keyword clusters? Use the keyword cluster tool on RightBlogger. Enter a keyword or topic, pick your target country, and check “Group similar” to get related keywords grouped together.

Watch